Ahh Start ups, A romantic notion of a passion project becoming a livelihood. Startups can do things a little differently because they’re small and nimble But remember, they have to work a lot harder than you to capture attention and market their brand-new business...

1. What Marketers can
Learn from Startups
Flickr CC: dskley

2. Ahh Startups…
A romantic notion of a passion
project becoming a livelihood
Flickr CC: heisenbergmedia

3. With small groups of people putting in long hours,
eating copious amounts of pizza and using innovative
marketing ideas to spark a business from the ground up
Flickr CC: avlxyz

4. On the other side,
there’s your organization
It has established a foothold, and operates on
sound processes, strategies, and campaigns that
use solid marketing principals
Flickr CC: elllotsofcrazycharacters

5. Admit It!
Sometimes you look longingly at your friends in
startups and wish for some of that edgy
entrepreneurial magic
Flickr CC: evaysucamara

6. Startups can do things a little differently
because they’re small and nimble
But remember, they have to work a lot harder than you to
capture attention and market their brand-new business
Flickr CC: falcon0125

7. They’re in Survival mode,
While you’re in Growth mode
Flickr CC: crdot

8. Stop creating your own roadblocks and consider
what you can take away from startups and
implement into your own marketing!
Flickr CC: wsdot

9. Stay Close to your Customers
Great startups
develop close
relationships with
their initial customers
and social networks
They have to −
These are the people
who helped them
get going
Flickr CC: vuhung

10. As businesses grow they can
lose that personal closeness
As a marketer, you can make an effort to keep up
active relationships with customers
Flickr CC: Apps for Europe

11. Get on social media and talk to people, or
call some of your early, long-term
customers and see how their feeling
Get Up & Start Talking
Flickr CC: opensourceway

12. Don’t allow yourself to think of
customers as just another entry in
your CRM’s contact database
Flickr CC: lisa_yarost

13. Be Available and Responsive
Larger organizations tend to forget that!
Social media is so much more that a
marketing channel; it’s an opportunity to
actually talk to people

14. The best companies use social media to have a
larger conversation with people and find ways to
interact on a more personal level
Rethink your social
media to ensure you’re
having a two-way
conversation
Flickr CC: marcwathieu

15. Innovate (and Fail)
Innovation is
the bread
and butter
of startups
In some
ways, so is
failure
Flickr CC: cascadianfarm

16. In larger
organizations you
can’t have a true
“let’s try anything
and see if it sticks”
mentality −
There’s too
much at stake
Flickr CC: donotlick

17. Remember that Michael Jordan poster from the
90’s that said something like,
“You miss 100%of the shots you don’t take”?
Flickr CC: Jason Smith

18. To some degree you have to allow your marketing
team to try new things, even if there’s a chance of
failure, because the potential success could be so
much more awesome
Flickr CC: zstasiuk

19. Take the Shot and Make
Michael Jordan Proud!
Flickr CC: basketstreaming

20. Get your business to the next level
See more marketing best practices at leadmd.com