Supply chain of uniliver & its drivers.. cross functional & logictic driver

1. ASSIGNMEN T ON
UNILIVER SUPPLY CHAIN & IT’S DRIVERS
SUBJECT: SUPPLY CHAIN MANAGEM ENT
DATE OF SUBMISSION : 07122018
Prepared For,
Dr. Tasnuva Nasir
Adjunct Faculty
FBA, USTC
Prepared By,
Tonmoy
Chowdhury
Id: 967 Batch :26th
Semester : 1st
Program:
MBA

2. UNILIVER SUPPLY CHAIN INTEGRATION
Uniliver is one of the world’s leading suppliers of fast moving consumer goods. So we applied Effective &
Efficient supply chain measures to connect the customer and their satisfaction.
Our strategy is our compass to help us navigate towards our purpose -‘United to Build a
Brighter Future’. We have 6 pillars to helpus propel forward withclarity:
 Operating with Purpose: We believe it is critical to drive profit and growth while using our scale to
create positive change. Supply chain plays a vital role in delivering the Unilever Sustainable Living Plan
(USLP).
 Digital Supply Chain: We leverage technology across the supply chain to ensure we are digitally
enabled for the connected world and to help drive the transformation of our business with speed.
 Agility for a Changing Market: We build capabilities to become more responsive to the changing needs
of our customers and consumers.
 Partnerships for the future: Strong relationships with partners that share our sustainable growth
ambitions are critical to continued success –we partner to innovate, drive efficiencies and adopt new
technologies and business models.
 Reshaping the Asset and Cost Base –driving margins, cash and return on assets with specific
programmers for each element of the cost base.
 Talent & Capabilities: We enable a world class supply chain by investing in our people and capabilities.
We support a culture where we thrive as a motivated, engaged and future-ready supply chain community.
AT A GLANCE OF VALUE CHAIN INITIATIVES OF UNILIVER
LOGISTIC DRIVERS OF UNILIVER
Importance of facility:
(i) To increase product design (iii) To ensure the redesign of product
(ii) To ensure product variability
Facilityin Uniliver;
Locations,
•Product are delivered in every country
•Warehouses are located in every country
Modern technology,
•High-tech machinery
•Social Networking (face book, twitter)
Flow time efficiency,
 High Generated

3. Importance of Inventory;
 Product desirability
 Responsiveness
 Supplying complete & accurate
information
 Customer collaboration
Inventory control by Uniliver;
 Fill rate
 Seasonal Inventory
 Fraction of time out of stock
 POS(Point of Sale) system
Importance of Transportation Distribute products;
(i) With right product
(ii) With right quantity
(iii) To right place
(iv) With right quality
(v) Right price
Transportin Uniliver;
 Involves fast and responsive transportation
system.
 More than 7000 company owned trucks
services the distribution centers.
 Shipping of goods to stores within 2 days.
 Use idea of Back-Hauling
Sustainability of logistics drivers of Uniliver
Cross Docking
 Finished goods are directly picked
up from the manufacturing site of
supplier, sorted out and directly
supplied to the customers.
 Reduces handling and storage of
finished goods
 System shifted from “supply chain” to
“demand chain”

4. Supply chain model of Uniliver
Supply Chain Drivers of Uniliver
Information,
 Use of bar codes and RFID to label different products, shelves and bins in the center.
 Use of handheld computer (Magic Wand)
 Use of computers to track movement of goods and stock levels.
 Order management and store replenishment of goods is entirely executed with the help of computers
through Point of Sale (POS) system.
 Use of centralized Inventory database.
Pricing,
 Uniliver practices every day low pricing (EDLP) for its products.
 Customer demand stays steady and does not fluctuate with price variations.
Sourcing,
 Uniliver has more than 300 manufacturing partners worldwide.
 Considerable amount of Uniliver supply chain is handled by the outsourced parties

5. Uniliver Strategic Fit for the future leadership
SERVICE MEASURES OF UNILIVER FOR IMPROVING
SUPPLY CHAIN DRIVERS