SlideShare a Scribd company logo
1 of 33
Download to read offline
The Culturalization of Mobile
Games from China to West
Speaker: Crespo Sun
From
Situation of Chinese Mobile Games
Market
SITUATION OF CHINESE MOBILE GAMES MARKET
SITUATION OF CHINESE MOBILE GAMES MARKET
SITUATION OF CHINESE MOBILE GAMES MARKET
RPG
Card
Runner
Match-3
Shooting
Tower Defense
Puzzle
Others
SITUATION OF CHINESE MOBILE GAME MARKET
SITUATION OF CHINESE MOBILE GAME MARKET
SITUATION OF CHINESE MOBILE GAME MARKET
SITUATION OF CHINESE MOBILE GAME MARKET
SITUATION OF CHINESE MOBILE GAME MARKET
The Advantage of Chinese Mobile Games
SITUATION OF CHINESE MOBILE GAME MARKET
SITUATION OF CHINESE MOBILE GAME MARKET
The Disadvantage of Chinese Mobile Games
Lifecycle
The Difference between Localization and
Culturalization
The Different with Localization and Culturalization
The Different with Localization and Culturalization
The Different with Localization and Culturalization
The Different with Localization and Culturalization
Example for Culturalization Case
Between U9 Game and Aeria Games
The Different with Localization and Culturalization
Example for Culturalization Case
Example for Culturalization Case
Example for Culturalization Case
Example for Culturalization Case
We Are Looking for The Partners for Next Project
We Are Looking for The Partners for Next Project
We Are Looking for The Partners for Next Project
We Are Looking for The Partners for Next Project
We Are Looking for The Partners for Next Project
What is our new skin
What is our new skin
What is our new skin
What we think about the next step?
We Are Looking for The Partners for Next Project
Special Thanks to…
The copyrights of 君临天下 original version belong to U9 Game.
The copyrights of Dawn of Gods graphic belong to Aeria Games.
The copyrights of 全民主公 original version belong to YOUXIGU.
Q&A
Thank You
谢谢

More Related Content

More from Jessica Tams

Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Jessica Tams
 
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Jessica Tams
 
The rise of the regulators | Paul Gardner
The rise of the regulators | Paul GardnerThe rise of the regulators | Paul Gardner
The rise of the regulators | Paul GardnerJessica Tams
 
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Jessica Tams
 
Epic Team Principles | Roman Zorin
Epic Team Principles | Roman ZorinEpic Team Principles | Roman Zorin
Epic Team Principles | Roman ZorinJessica Tams
 
10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen Porter10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen PorterJessica Tams
 
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergGame Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergJessica Tams
 
Understanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad HameedUnderstanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad HameedJessica Tams
 
Soft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan TredreaSoft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan TredreaJessica Tams
 
1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James BeavenJessica Tams
 
Accessible Reality | Trevor Blom
Accessible Reality | Trevor BlomAccessible Reality | Trevor Blom
Accessible Reality | Trevor BlomJessica Tams
 
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy CottinMaximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy CottinJessica Tams
 
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Jessica Tams
 
Commercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam WhyteCommercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam WhyteJessica Tams
 
Playtika's growth by change | Boaz Levin
Playtika's growth by change | Boaz LevinPlaytika's growth by change | Boaz Levin
Playtika's growth by change | Boaz LevinJessica Tams
 
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Jessica Tams
 
The Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian LovellThe Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian LovellJessica Tams
 
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...Jessica Tams
 
Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo Bygrave
Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo BygraveFailure: Sowing the Seeds of Innovation | Peter Molyneux, Milo Bygrave
Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo BygraveJessica Tams
 
Video Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris EarlyVideo Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris EarlyJessica Tams
 

More from Jessica Tams (20)

Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
Staying on Top of Your Game: Engaging and Converting Players in an Evolving L...
 
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Stu...
 
The rise of the regulators | Paul Gardner
The rise of the regulators | Paul GardnerThe rise of the regulators | Paul Gardner
The rise of the regulators | Paul Gardner
 
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
Why the Games Industry Needs Initiatives Like Putting The G Into Gaming | Liz...
 
Epic Team Principles | Roman Zorin
Epic Team Principles | Roman ZorinEpic Team Principles | Roman Zorin
Epic Team Principles | Roman Zorin
 
10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen Porter10 Years of Angry Birds | Stephen Porter
10 Years of Angry Birds | Stephen Porter
 
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric GoldbergGame Changers: Three Business Disruptions Upon Us | Eric Goldberg
Game Changers: Three Business Disruptions Upon Us | Eric Goldberg
 
Understanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad HameedUnderstanding Mobile Game Players | Saad Hameed
Understanding Mobile Game Players | Saad Hameed
 
Soft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan TredreaSoft Launch Planning and Management | Dylan Tredrea
Soft Launch Planning and Management | Dylan Tredrea
 
1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven1 Million Years of Audience Watch Time | James Beaven
1 Million Years of Audience Watch Time | James Beaven
 
Accessible Reality | Trevor Blom
Accessible Reality | Trevor BlomAccessible Reality | Trevor Blom
Accessible Reality | Trevor Blom
 
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy CottinMaximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
Maximizing App Monetization: 5 Uncommon Tips | Rémy Cottin
 
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
Do You Have What it Takes? What VCs are Looking For in Esports Investments | ...
 
Commercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam WhyteCommercial and Contractual Stability in Esports | Adam Whyte
Commercial and Contractual Stability in Esports | Adam Whyte
 
Playtika's growth by change | Boaz Levin
Playtika's growth by change | Boaz LevinPlaytika's growth by change | Boaz Levin
Playtika's growth by change | Boaz Levin
 
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
Only the Best is Good Enough: How LEGO is Transforming its Approach to Videog...
 
The Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian LovellThe Business of Family-Friendly Mobile Gaming | Brian Lovell
The Business of Family-Friendly Mobile Gaming | Brian Lovell
 
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | N...
 
Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo Bygrave
Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo BygraveFailure: Sowing the Seeds of Innovation | Peter Molyneux, Milo Bygrave
Failure: Sowing the Seeds of Innovation | Peter Molyneux, Milo Bygrave
 
Video Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris EarlyVideo Game Subscriptions – Deconstruction and Game Design | Chris Early
Video Game Subscriptions – Deconstruction and Game Design | Chris Early
 

Recently uploaded

The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfFIDO Alliance
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...ScyllaDB
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Skynet Technologies
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfSrushith Repakula
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideCollecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideStefan Dietze
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdfMuhammad Subhan
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfFIDO Alliance
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data SciencePaolo Missier
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Hiroshi SHIBATA
 

Recently uploaded (20)

The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdfHow Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
How Red Hat Uses FDO in Device Lifecycle _ Costin and Vitaliy at Red Hat.pdf
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The InsideCollecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
 
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 

The Culturalization of Mobile Games from Asia to Western | Crespo Sun