Creating Event Engagement

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Creating Event Engagement

  1. 1. Creating Event EngagementJessica L. Levin, MBA, CMP #MPI          @jessicalevin  
  2. 2. Learning Objectives•  Understand that there is no magic formula for social technology •  Learn about technology that will enhance the attendee experience •  Experience the process of creating a strategic plan for integrating social technology into an event #MPI          @jessicalevin  
  3. 3. Keeping it Interactive #MPI = Twitter hashtag @Jessicalevin = My Twitter name WiFi = Embassy Password = Successful #MPI          @jessicalevin  
  4. 4. What Does Engagement Mean to You? #MPI          @jessicalevin  
  5. 5. Engaged. (ěn-gājd)       #MPI          @jessicalevin  
  6. 6. The Terms of EngagementEmotion. Entertainment.Education. Exposure. #MPI          @jessicalevin  
  7. 7. Organizer Attendee Sponsor Speaker #MPI          @jessicalevin  
  8. 8. Clients  Members   Media   Organizer  Sponsors   Compe<<on   Speakers   #MPI          @jessicalevin  
  9. 9. •  Content =•  Connections Tools •  Co-creation of •  Communication Engagement •  Collaboration•  Comfort #MPI          @jessicalevin  
  10. 10. Content•  Blogs •  Video •  Presentations •  Photography •  Webinars •  Webcast/Live Streaming •  QR Codes •  Print #MPI          @jessicalevin  
  11. 11. #MPI          @jessicalevin  
  12. 12. Crea<ng  QR  Codes  •  Bit.ly•  Zxing.appspot.com•  Qrstuff.com (bulk codes)•  Trakqr.com (dynamic) #MPI          @jessicalevin  
  13. 13. Uses  of  QR  Codes  •  Business Cards•  Name Badges•  Trade Show Collateral/Web•  SMS Messaging•  Phone Calls•  Email Lists #MPI          @jessicalevin  
  14. 14. Accessing  QR  Codes  •  i-Nigma - iPhone, Android•  Red Laser - iPhone, Android•  QuickMark - iPhone, Android•  QR Droid - Android•  ScanLife - iPhone, Android, Blackberry•  QR Code Scanner - Blackberry #MPI          @jessicalevin  
  15. 15. Connection/Communication• Social Media • Social Location • Social Buying • Hybrid Events #MPI          @jessicalevin  
  16. 16. Twitter Hashtags•  Reference tag•  Depicted by #•  Establish a hashtag for your event or organization.•  Communicate hashtag on all materials.•  “Backchannel”•  Collect Twitter handles.•  Handles on badges. #MPI          @jessicalevin  
  17. 17. Engagement Tool: Twitter Display•  TwitterFall•  Wiffitti•  Tweet Wall Pro•  Visible Tweets Make sure you know WHY you’re displaying tweets! #MPI          @jessicalevin  
  18. 18. Twitter and Speakers #MPI          @jessicalevin  
  19. 19. Twitter for Events Checklist•  Establish a hashtag. •  Communicate hashtag on all materials. •  Collect Twitter handles and put on badges. •  Host, sponsor, participate in, or (at least) listen to relevant TweetChats. •  Use promotional codes. •  CrowdSource Ideas/Content. •  Aggregate content. •  ID leaders/Social Reporters. •  Answer questions/concerns. #MPI          @jessicalevin  
  20. 20. #MPI          @jessicalevin  
  21. 21. #MPI          @jessicalevin  
  22. 22. Collaboration/Communication •  Tele/Video Conferencing •  Mobile Applications •  Polling Over  300,000   mobile  apps  in   •  Social Gaming the  last  three   years!   #MPI          @jessicalevin  
  23. 23. Mobile Apps for Events #MPI          @jessicalevin  
  24. 24. Benefits•  Paper-­‐light  •  Quick  Access  to  Info  •  Sponsorship  Opportuni<es  •  Social  Interac<on  •  Q&A  •  Customer  Service  •  Concierge   #MPI          @jessicalevin  
  25. 25. PollEverywhere #MPI          @jessicalevin  
  26. 26. Comfort•  Adult Learning Principles (Program Design) •  Room Set •  Power, Seating, WiFi “Brain  Rule  #4:  •  Tech Moderators We  Don’t  Pay  APen<on   to  Boring  Things”  –   Brain  Rules  •  Email, Direct Mail John  Medina  •  Contests #MPI          @jessicalevin  
  27. 27. The Conversation Doesn’t End Here Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communications @jessicalevin www.linkedin.com/in/jessicalevin jlevin@sevendegreescommunications.com 908-912-4418     #MPI          @jessicalevin  

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