2. Learning Objectives
• Understand that there is no magic formula
for social technology
• Learn about technology that will enhance the
attendee experience
• Experience the process of creating a
strategic plan for integrating social
technology into an event
#MPI
@jessicalevin
3. Keeping it Interactive
#MPI = Twitter hashtag
@Jessicalevin = My Twitter name
WiFi = Embassy
Password = Successful
#MPI
@jessicalevin
16. Twitter Hashtags
• Reference tag
• Depicted by #
• Establish a hashtag for your
event or organization.
• Communicate hashtag on all
materials.
• “Backchannel”
• Collect Twitter handles.
• Handles on badges.
#MPI
@jessicalevin
17. Engagement Tool: Twitter Display
• TwitterFall
• Wiffitti
• Tweet Wall Pro
• Visible Tweets
Make sure you know WHY
you’re displaying tweets!
#MPI
@jessicalevin
19. Twitter for Events Checklist
• Establish a hashtag.
• Communicate hashtag on all materials.
• Collect Twitter handles and put on badges.
• Host, sponsor, participate in, or (at least) listen to
relevant TweetChats.
• Use promotional codes.
• CrowdSource Ideas/Content.
• Aggregate content.
• ID leaders/Social Reporters.
• Answer questions/concerns.
#MPI
@jessicalevin
22. Collaboration/Communication
• Tele/Video Conferencing
• Mobile Applications
• Polling
Over
300,000
mobile
apps
in
• Social Gaming
the
last
three
years!
#MPI
@jessicalevin
26. Comfort
• Adult Learning Principles (Program Design)
• Room Set
• Power, Seating, WiFi
“Brain
Rule
#4:
• Tech Moderators
We
Don’t
Pay
APen<on
to
Boring
Things”
–
Brain
Rules
• Email, Direct Mail
John
Medina
• Contests
#MPI
@jessicalevin
27. The Conversation Doesn’t
End Here
Jessica L. Levin, MBA, CMP
President and Chief Connector
Seven Degrees Communications
@jessicalevin
www.linkedin.com/in/jessicalevin
jlevin@sevendegreescommunications.com
908-912-4418
#MPI
@jessicalevin