Live events come and go. The buzz is momentary and the content is all but forgotten the next day. It’s a huge shame to say the least. That’s why DigitalBinx set out to dissect ‘the social anatomy of a live event’. At our Social Media Week event we shared best practices and techniques to amplify events online. Presented by Gemma Phelan and Hassan Mirza of DigitalBinx, a digital and social media agency specialising in arts, culture and events. Past clients include Paramount Pictures, Museum of London, University of Westminster, TOMS, Debut Contemporary and 100% Design Show. This event also marks the launch of #gagldn, a new meetup for digital, arts and culture professionals in London. #Gagldn will be regularly organising fun and informative events where experts and newbies alike can mix, mingle, share and learn.

2. Meet-up for arts, culture and
digital professionals in
London.
Logo design by Janine Stromberg @sublimej9

4. Social Anatomy
of a live Event

5. Agenda
• Why social for events
• Types of event
• Pre Event
• During Event
• Post Event
• Conclusions
• Questions

6. Content creation
Brand awareness
Maximise budgets
High impact campaign
Amplify buzz beyond those attending
Build meaningful contacts and community

7. Virtual
Event
Back
Channel
Offline
Event

8. Pre-Event

9. “Set SMART objectives”

10. “Partner with social savvy venues”

11. “Consider brand partnerships
to create content for corporates”

12. Debut x TOMS

13. “It’s all in the planning.”

14. “Choose a short and
memorable hashtag”

16. “Createa personal connection,
gain commitment”

17. During
the event

18. “Broadcast the hashtag to your
audience.”

19. …with offline
rewards”
“Incentivise
online engagement…
#gagldn

20. Visible Tweets

22. “Live Tweet!”

23. “Choose your
live-tweeter wisely”

24. “Engage with
influencers”

25. Photographer
Ben Joseph
@benjoseph03
Videographer
Melanie Malherbe
@sintheticboi

27. “Use Twitter as a
discussion forum”

28. Post
Event

29. “Curate your content,
create a legacy”

31. “Gain
valuable event
feedback”

32. “The fortune is in the follow-up”

33. “Measure against
your SMART
goals”

34. Event Check-list
Objectives Broadcast hashtag Curate content
Pre-event
Post event
During event
Venue Incentivise Optimise for each
Partnerships Create quality content platform
Messaging and hashtag Delegate responsibilities Follow-up
Registration Live tweet and Instagram Feedback
Planning Engage influencers Measure
Outreach CRM
Discussion

35. • Instagram
• Foursquare
• Eventbrite
• Eventbrite Mobile App
• Hashtracking
• Visible Tweets
• Hashtagram
• Storify
• Slideshare

36. Thank you Gagsters!
@sublimej9 @nishajli @stuiewood
@asifmirza @samandemusic @catturner

37. 25th October – Kennington
#gagldn