1. Final presentation
Audio Wire
Rutger van den Brink
(S2090791)
Jesse Tingen (S2151243)
20-12-2011

2. Content

3. Audio Wire
Stands for;
- High quality
- Design
- Quick customer service

4. Analyse Problems
• Website not user friendly
• Check-out process too long
• High customer abandonment rate
• Bad experiences

5. Website is not user friendly
 No clear overview
 Too many clicks before purchase
 No specifications of the products

6. Improvements
 Show most popular products
 Insert search options
 Provide clear descriptions/reviews

8. Check-out process too long
 It takes too much time to order
 Asking for personal data
 Asking for passwords all the time
 Filling in surveys

9. Improvements
 No registration for ‘one-off’ customers
 Register only once
 Purchase by loging in
 Choice to fill in surveys

12. Bad experience
 Site failed in processing private
information
 There was no online helpdesk
 Too many pop-ups and
advertisements

13. improvements
 Developed an advanced new security
system
 Introduced an online helpdesk
 Reduced the amount of pop-ups