2. L A O L A O H A N D C R A F T
I N V E S T O R
P R E S E N T A T I O N
W W W . W H I T E T I G E R D I S T I L L E R Y . C O M
3. P I T C H O U T L I N E
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PITCH OUTLINE
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4. A B O U T U S
White Tiger Distillery is based in Stevensville,
Maryland.
Our mission at White Tiger Distillery is to bring the
majestic East to the modern West by merging time-
honored, traditional methods with present-day
distillation techniques. We use only the highest quality
ingredients to provide the finest handcrafted Laotian
rice whisky to consumers in our country and around
the world.
5. OUR VISION
Our vision at White Tiger, LLC
is to be the whisky, beer, water,
let's drink herb's tea, and ready-
to-drink coffee of choice for all
consumers and sellers of liquor,
beer and bottled water here in
the United States and around
the World.
6. O U R T E A M
Itsara Ounnarath, President
Itsara is responsible for the distillation processes and of recipes.
Itsara is a certified Medical Laboratory Scientist and 18 years of
militaryofficer and enlisted experience. He brings to the company
vast leadership andmanagement skills. Itsara will be the point of
contact (POC) for all media-relatedevents and the promotional face
for the White Tiger Distillery.
Norilda Ounnarath, Vice-President
She has extensive experience working in the customer client services
arena. Her excellent customer service skill sets will be a great
addition to the operation of White Tiger, LLC. She is responsible of
the day to day operation of the company. Norilda have over 130
college credits in Abnormal Psychology from the University of
Maryland.
7. Thomas Pathana, Advisory Board
Practicing architecture for more than 15th years. Business
Entrepreneur & Consultant, on an alternative green-energy,
agriculture, automobile, energy, food & beverage, healthcare,
infrastructure, real-estates development, technology, and
transportation. Founder and former President of the Laotian
Community Center of RI. in 2011, a Recipient of the Neighborhood
Excellence Award from Bank of America, in Providence, RI.
8. Demand for American Whiskeys –Bourbon & Rye –booming in U.S. and abroad.
Modernized alcohol laws expanding consumer access and choice.
Millennials of legal drinking age interest in discovery driving innovation and
premiumization.
Growth of micro-distilleries generating excitement in the spirits sector.
Cocktail culture continuing to define nightlife in cities across the country.
State legislatures showed hospitality tax restraint protecting jobs, consumers.
Focus on craft style, artisanal products benefiting both large and small producers.
The appeal of American whiskey – Bourbon, Tennessee and Rye – with consumers
here and abroad resulted in
7.8 percent overall growth for the category, benefiting America’s farmers and
boosting exports.
S H O R T E S T O F S U P P L Y
M A R K E T F O C U S & D E M A N D
9. Market Overview: The US Beer Industry
In 2015, the US beer industry shipped (sold) 206.7 million barrels of beer equivalent
to more than 2.8 billion cases of 24-12 ounce servings.
The industry shipped (sold) about 2 million barrels of cider, equivalent to more than
28.3 million cases.
In 2015, 85 percent of all beer was domestically produced, and 14 percent was
imported from more than 100 different countries around the world.
With a strong presence across the 50 states and the District of Columbia, craft
breweries are a vibrant and flourishing economic force at the local, state and
national level.
As consumers continue to demand a wide range of high quality, full-flavored beers,
small and independent craft brewers are meeting this growing demand with
innovative offerings, creating high levels of economic value in the process.
N E W G E N E R A T I O N
M A R K E T F O C U S & D E M A N D
10. N E W T R E N D
M A R K E T F O C U S & D E M A N D
Market Overview: The Water Industry
The bottled water industry has a long and deeply-held tradition of effectively and
responsibly protecting and managing our vital natural resources.
Sustainable, protected, and naturally recharged water sources are the single most
important aspect of our business. This commitment to environmental excellence
holds true wherever bottled water facilities are located.
The bottled water industry supports a strong public water system, which is
important for providing citizens with clean and safe drinking water.
In fact, many bottled water companies use public water sources for their purified
bottled water products.
However, purified bottled water is not just tap water in a bottle. Once this water
enters the bottled water plant, several processes are employed to ensure that it
meets the FDA purified water standard.
These treatments may include one or more of the following: reverse osmosis,
distillation, micro-filtration, carbon filtration, ozonation, and ultraviolet (UV) light.
The finished water product is then placed in a bottle under sanitary conditions and
sold to the consumer.
11. O U R U N I Q U E N E S S
White Tiger, LLC intends to produce and provide
products of superior and uncompromised quality to
our customers. Our product is unique in its flavor,
taste and aroma.
White Tiger, LLC is the first domestic producer of
the “sticky rice” from Laos.
White Tiger, LLC will be the first rice based whisky in
the United States.
White Tiger, LLC is also the first to partner and
contract with the brewing company Beerlao and
Carlsberg’s brand, using the first of its kind rice from
Laos, known as “ khao khai noy” or little chicken rice.
White Tiger, LLC is also the first to use green
“Emerald Stone” to give “life to water” as healing
water. Emerald Amata will use the electrolysis cycle
to produce ionized alkaline water.
12. S O L U T I O N
To meet the new focus generation's demands are to
create an Operational Systems: We have developed
systems that enable us to provide high quality
products/services based on taste, price and originality.
We plan to develop state-of-the-art systems to where
all operations are fully automatic. This will require
quite a bit of capital and resources to train and hire
highly skilled workers for the White Tiger Distillery,
Brewery and Emerald Amata Water.
13. T R A C T I O N
2017 - CURRENTLY PRODUCING 300 GALONS PER
MONTH,
2017 -END OF JUNE PRODUCING $80K MORE, MAKING IT
THE BUSIEST FOR VISITORS AND TOURS,
2017 - SIP PRIZE AWARD OF BRONZE, BEST WHISKY
TASTING,
2017 - RETIRED US ARMY, RANK OF CAPTAIN,
2016 - FIRST HIRED EMPLOYEE, CHIEF OF OPERATION,
DISTILLERY,
2013 - RE-DISCOVERED THE FAMILY'S RECIPE
14. M A R K E T
We have unique marketing skill sets that enable us to
attract new customers at affordable cost:
-STICKY RICE Whisky,
- Amata Emerald Water, and
- Contracting brewing for a Beer Lao.
These skill sets include word of mouth by our friends and
family members across the United States.
Our target customers are South & Southeast Asian Food
Distributors, Liquor stores, Gas Station, Wlmart, Sam’s
Club, Costco, SaveALot, Stop & Shop, Market Basket and
general stores.
15. M A R K E T
At White Tiger, LLC we have a ten years’ plan to grown our brand from a regional
known brand in liquor, beer and water to a global brand that is in every house,
restaurants, bars, and night clubs thru the Military, regional and national level.
16. C O M P E T I T I O N
White Tiger Distillery’s indirect competitors are the whiskey, rum, tequila and
vodka giants. Although we are a whiskey company, we sell aged and un-aged
whisky. Because we have un-aged whisky (LaoLao) we will be up against the
other spirits in the market.
The fact that White Tiger Distillery produces a rice-based whiskey &
brewery craft beer, which is very different from any other spirit on the
market.
Our product is totally unique in its flavor, taste and aroma. White Tiger whisky
can be used as a substitute for vodka or tequila for a number of mixed drinks.
White Tiger pairs well with a variety of Asian cuisines.
White Tiger Whiskey and Beer Lao is also gluten free.
17. B U S I N E S S M O D E L
LaoLao (Aged)
Coquito - Caribbean flavor liqueur
Coffee flavor liqueur
Rice Liqueur
Premium Brewery Craft Beer w/ contracting Brewery from the companies
Water - Can, Bottled, Liter, Cotton container and Home & Business
delivery
Herb's Tea
Ready-to-Drink Coffee
Tour Center - Food court, Tasting Tour, Souvenirs and Education Resources
Our Vision and Goal is to educate our consumers about the environment, a fun place
to learn and enjoying atmosphere, not just the adults but as well as the children as a
place of learning, experiencing about the agriculture and farming, folk stories, and
tour of the green technology, green garden and handicraft project.
White Tiger Distillery LaoLao is a 120 proof base spirit/whiskey from which multiple
flavored and seasonal products will be created.
LaoLao has two flavor lines:
20. I N V E S T I N G
Our budget plan “Use of Funds” for the project.
Starting Phase 1: $5 million, Payment term Equity Share per year.
1. Land Acquisition, for future growth and expansion.
2. Building Construction
3. Equipment
4. Supplies
5. Working Capital
6. Marketing
There are three phases to our life cycle. We are currently in phase I to EXPAND our
current location and EXPAND MARKET AND BRAN to meet the New Focus
Generation market demands for Premium Whisky, Premium Craft Beer, Healthy
Water, Healthy Tea and New Refreshment of Ready-to-Drink coffee.
a. Phase I: R & D, Acquisition of land, facility, equipment and raw materials.
b. Phase II. Permitting and Marketing of Company.
c. Phase III. White Tiger, LLC is fully Operational (Fermentation, Distillation,
Brewing, Water Filtration, Bottling and Shipping).
21. The company's logo consists
of a White Tiger Head,
symbolized of the Sticky Rice
L A O L A O S T Y L E
W H I S K Y
O U R F O C U S
P R O D U C T S
N E W G E N E R A T I O N
E C O N O M I C
E N V I R O N M E N T
S U S T A I N A B I L I T Y
H E A L T H Y
23. B E E R L A O
The brand logo of Beer Lao,
based on the Little Chicken Rice,
"Khao Khai Noy", grow in the
highest mountain of Laos.
P R E M I U M B E E R
Beer Lao
25. D R I N K W I T H C O M P A S S I O N
GREEN EMERALD
E M E R A L D W A T E R
The brand logo of Green Emerald, a
representation of the sincere heart
towards our mother's earth and
purity and compassion. Water is a
basic human rights to all beings
living on this planet.
28. L E T ' S H A V E E N L I G H T E N M E N T
ready-to-drink
COFFEE
29.
30. C O N T A C T
Itsara Ounnarath, President
+1 (410) 776 - 5564
wtigerdistillery@gmail.com
www.whitetigerdistillery.com
White Tiger Distillery
1625 Sonny Schulz Blvd., Suite E
Stevensville,Maryland 21666
W H I T E T I G E R D I S T I L L E R Y
T H A N K Y O U !