2. Pierre worked for over 30 years refining and perfecting his vinegar
recipe to get to what we have today.
Following serious back surgery Pierre decided it was time to retire and
spent 5 years looking for the right people to sell to.
The current owners David and Bertrand had decided to leave there
corporate jobs and were looking for a business to work with, one that
had a great product and that involved some farming, so in October
2010 Pierre passed the company, Vinegar house and farm over to
David and Bertrand.
Pierre has been actively involved in working with the next generation of
vinegar makers and drops by once a week for consultation, to thank
Pierre for his trust David and Bertrand named the vinegar after its
founder GINGRAS .”
Gingras vinegar was started by on the Gingras family farm
by 4th generation Pierre Gingras in Rougemont Quebec.

3. G

4. Oils and Vinegars in total represented $2.5B in retail sales in the US
in 2010.
Within vinegar BALSAMIC has been driving value with a higher
($12.30) average price point.
Apple Cider vinegar has been growing in value but no brand is
providing a premium benchmark .
Apple Cider Vinegar needs a brand to
drive premiumization of the category
towards a balsamic price point.
Source Mintel and AC Neilson

5. Adding value and innovation to the Apple
Cider Vinegar category with a simple
proposition.

6. Taking apple cider vinegar to new places
Two ingredients:
- Apple from our own Farm .
17 varieties of apples 5500 trees.
- Time – aged up to 12 years in our
French Oak Cellar then blended to
perfection by our cellar master.
Adds the extra to ordinary in any meal
or savory cocktail.
- available in 200mL and 500mL-

7. - available in 200mL -
Infused with Fresh Canadian
Raspberries.
Same great tasting GINGRAS XO
at its heart.
Patiently crafted with skillful
blending to deliver a zesty
smooth flavor.

8. Gingras XO extra matured in Bourbon
casks for up to 1 year. Apple Cider
Vinegar as you've never tasted before.
New, Unique and exciting proposition
to add value and bring new consumers
to the category.
Available March 2013 in 200mL.

9. What is it ?
-Award winning GINGRAS XO or GINGRAS XO Raspberry infused encapsulated
in a Seaweed Shell.
- Its Vinegar Caviar
What it does?
- PIXOing your food adds a new dimension of flavor as you bite into the pearls
What to do with it ?
- Add to a cracker with cream cheese.
- Sprinkle on a salad.
- Give bite to a cocktail.
Merchandise PIXO pearls as an accompaniment to cheese and
crackers

10. Holiday gifting option
Customizable gifting
Twin pack can be offered in any combination
- Original + Raspberry, Bourbon x2 etc
Minimum Quantities and pre ordering required with your distributor

11. $3 million dollars already invested in
Establishing North America’s largest vinegar cellar.
Scalable operation that can provide volume and maintain an age claim.
Commitment to category leading rate of sale*
Commitment to support the brand with Demo’s and PR to drive
consumer awareness and rate of sale from the shelf.
*Specialty vinegar category