Strive Sell Succeed 2009 Recap

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2009 Team Cincinnati Recap

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Strive Sell Succeed 2009 Recap

  1. 1. STRIVE, SELL, SUCCEED 2009 REVIEW TEAM CINCINNATI 1939-2009 70 years of tradition
  2. 2. 2009 ACTUAL VS. BUDGET 2008 VS. 2009 ACTUAL UNITS
  3. 6. MARKET SHARE 2009 HOMEMADE REMAINS #1 IN CINCINNATI With a 16% UNIT SHARE BECAUSE OF YOUR EFFORTS! 0.5 $ 263,727 TOTAL MAYFIELD 0.5 $ 290,361 TOTAL DEAN 0.6 $ 310,581 TOTAL VELVET 1.3 $ 768,146 TOTAL LOUIS TRAUTH DAIRY INC 1.7 $ 965,581 TOTAL TURKEY HILL 2.1 $ 1,245,210 TOTAL HAAGEN-DAZS 2.8 $ 1,571,309 TOTAL BEN & JERRY'S 3.4 $ 2,899,200 TOTAL GRAETER'S 8.9 $ 5,169,758 TOTAL DREYER'S/EDY'S 10.7 $ 5,937,600 TOTAL BREYERS 16.0 $ 9,062,569 TOTAL UNITED DAIRY FARMERS   UNIT SHARE Dollar Volume  
  4. 7. <ul><li>DISPLAYS ARE KEY IN GAINING EXTRA DISTRIBUTION. </li></ul><ul><li>YOU HAVE BEEN the KEY IN obtaining DISPLAYS DESPITE HUGE OBSTACLES! </li></ul>
  5. 8. CHALLENGES ARE OPPORTUNITIES <ul><li>KROGER GREEN SHEET, WAL-MART COMAC, ETC, ETC……. </li></ul><ul><li>YOU’VE HEARD IT ALL!! BUT THROUGH PERSERVERANCE AND DETERMINATION YOU HAVE FOUGHT AND WON SOME OF THE GREATEST CHALLENGES YOU FACE BY DEVELOPING AND CULTIVATING RELATIONSHIPS WITH STORE PERSONNEL. </li></ul><ul><li>UTILIZE THEM AGAIN IN 2010. </li></ul><ul><li>ASK FOR THE SALE!! </li></ul><ul><li>LISTEN TO YOUR CUSTOMERS. WHAT ARE THEIR NEEDS? WHAT CAN BE DONE TO </li></ul><ul><li>ACCOMMODATE THEM? </li></ul><ul><li>BE THERE WHEN THE OPPORTUNITY ARISES!! </li></ul><ul><li>TAKE ADVANTAGE OF MIS-STEPS BY THE COMPETITION. </li></ul><ul><li>EXPANDED PORTFOLIO OF UNIQUE PRODUCT LINE, YOUR SERVICE, SET HOMEMADE APART!! </li></ul>
  6. 9. EXPENSES AND MILEAGE <ul><li>YOU ARE MAKING STRIDES IN CONTROLLING MILEAGE, </li></ul><ul><li>ESPECIALLY AMONG PART-TIME PERSONNEL. </li></ul><ul><li>CONTINUE TO WORK THIS COMPONENT IN 2010 </li></ul>
  7. 14. TEAM CINCINNATI MAKING IT HAPPEN
  8. 15. 2010 OUTSTANDING PEOPLE = OUTSTANDING RESULTS
  9. 16. “ The future depends on what we do in the present.” <ul><li>NEW for 2010 Homemade Brand Junior Cups and Jr. Moos. This will give Homemade a single serve cup similar to </li></ul><ul><li>Edy’s and Haagen Dazs.. Junior Moos are flavors designed for children's pallets. </li></ul><ul><li>Available in Blue Moo Cookie Dough, Moo Licious Party Cake, Crazy Chocolate Chocolate Chip, </li></ul><ul><li>Bubble Gum Blast & Gooey Peanut Butter Fudge. The price point will be competitive with the both Edy’s and </li></ul><ul><li>Haagen Dazs at $1.25 with a cost of 0.81 ¢. This will also allow retailers to run 10/$10 promotions as well. </li></ul><ul><li>NEW Vanilla Frosty Malts to compliment our current Chocolate. The packaging will be downsized to </li></ul><ul><li>a two pack to allow stores to have a more competitive everyday price point at $2.99 and a better sale price. </li></ul><ul><li>New Classic Bars will see greater distribution in 2010. Build upon customers who are re-discovering this product. </li></ul><ul><li>Uncle Harry’s Cakes. We have had GREAT SUCCESS during 2009 with distribution and service to Meijer locations. </li></ul><ul><li>Meijer has been very complimentary on service that has been provided by Homemade RSR’s. </li></ul><ul><li>Love Me Knots Pretzels. Limited Distribution at Kroger in 2009, potential for full distribution in 2010. </li></ul><ul><li>Build upon the loyalty created in 2009 with Luigi’s Italian Ice in your Kroger locations. Remind </li></ul><ul><li>Them that Summer will require additional displays to keep the product in stock. </li></ul><ul><li>Graeters distribution at several Kroger, IGA, and Marsh locations. </li></ul><ul><li>Continue to “ASK FOR THE SALE” and gain displays on our entire portfolio of quality products. </li></ul>
  10. 17. 2010 DRIVE OUR ENTIRE PORTFOLIO OF FINE PRODUCTS

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