Transformation Of Pr Through Social Media

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How we've gone from the Small Village to a Very Large, Connected World, and back to the Small Village again through Social Media. Why this is important for PR.

Jesse Stay, The "Social" Geek, Presented this as a Guest Lecture for Larry MacFarlane's Intro to PR class at Brigham Young University.

http://staynalive.com/speaking

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Transformation Of Pr Through Social Media

  1. 1. Social Media and the Transformation of PR As We Know It <ul><li>Jesse Stay - http://staynalive.com </li></ul><ul><li>CEO, SocialToo, Stay N’ Alive Productions </li></ul>
  2. 2. The Small Village
  3. 3. Professor Harold Hill
  4. 4. <ul><li>“Who’s Gonna Patronize a Little bitty 2 by 4 Kinda Store Any More?” </li></ul><ul><li>Fished Where the Fish Are </li></ul><ul><li>“But He Doesn’t Know the Territory” -- said the Snake Oil Salesmen </li></ul><ul><li>Focused on Relationships </li></ul>Professor Harold Hill
  5. 8. World Growth Through Communication
  6. 9. <ul><li>Knows no Political boundaries </li></ul><ul><li>Real Time </li></ul><ul><li>Worldwide </li></ul><ul><li>Economics Can’t Stop it </li></ul>World Growth Through Communication
  7. 10. The PR Dilemma
  8. 11. <ul><li>People can talk worldwide </li></ul><ul><li>People are going to talk about you </li></ul><ul><li>There’s little you can do to stop it </li></ul><ul><li>The Talk-Machine, or “Groundswell” </li></ul><ul><li>How do you maintain brand image? </li></ul>The PR Dilemma
  9. 12. Social Media Has Re-enabled the Small Village, on a Global Scale
  10. 13. Motrin Moms
  11. 14. Motrin Moms
  12. 15. Motrin Moms
  13. 16. Motrin Moms
  14. 17. 8:32
  15. 18. The Tools - Your Blog
  16. 19. <ul><li>Gives a Company First-Person Voice </li></ul><ul><li>Free Press </li></ul><ul><li>Viral </li></ul><ul><li>Real </li></ul><ul><li>Content == SEO </li></ul><ul><li>Makes You an Expert </li></ul>The Tools - Your Blog
  17. 20. <ul><li>Write Frequently </li></ul><ul><li>Stay Real </li></ul><ul><li>The Embargo </li></ul><ul><li>TechMeme </li></ul><ul><li>To TechCrunch, or Not to TechCrunch? </li></ul><ul><li>Fish Where the Fish Are </li></ul>Blog Strategies
  18. 21. The Tools - Facebook
  19. 22. <ul><li>Real-Life Connections </li></ul><ul><li>Live Communication </li></ul><ul><li>Viral </li></ul><ul><li>Real People </li></ul><ul><li>180,000,000 Reach </li></ul><ul><li>Encourages Word of Mouth Marketing </li></ul>The Tools - Facebook
  20. 23. <ul><li>Set up a Facebook Page </li></ul><ul><li>Talk With People! </li></ul><ul><li>Tag People (use discretion) </li></ul><ul><li>Network With Influentials </li></ul><ul><li>Consider an Application </li></ul><ul><li>Fish Where the Fish Are </li></ul>Facebook Strategies
  21. 24. The Tools - Twitter
  22. 25. <ul><li>The “Largest Conversation in the World” </li></ul><ul><li>People are Talking About You </li></ul><ul><li>Viral - the “ReTweet” </li></ul><ul><li>Worldwide, Multiple Languages </li></ul><ul><li>7-8,000,000 Reach </li></ul><ul><li>Portable </li></ul>The Tools - Twitter
  23. 26. <ul><li>Listen! - http://search.twitter.com </li></ul><ul><li>TweetDeck </li></ul><ul><li>SocialToo.com </li></ul><ul><li>Be real! </li></ul><ul><li>Take advantage of the ReTweet </li></ul><ul><li>Fish Where the Fish Are </li></ul>Twitter Strategies
  24. 27. The Tools - FriendFeed
  25. 28. Real Life Connections
  26. 29. It’s Your Turn <ul><li>@Jesse on Twitter </li></ul><ul><li>Jesse Stay - http://staynalive.com </li></ul><ul><li>CEO, SocialToo, Stay N’ Alive Productions </li></ul>

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