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10 Google+ Tips for Every Small Business Owner

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Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.

Published in: Technology, Business

10 Google+ Tips for Every Small Business Owner

  1. 10 Google+ Tips for Every Small Business Owner Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC 1
  2. Want More?http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 2
  3. Why Google+? The future of Google+ is Google! (c) 2011 - Stay N’ Alive Productions, LLC 3
  4. Image credit: Robert Scoble Tip 1Business Starts With People! (c) 2011 - Stay N’ Alive Productions, LLC 4
  5. Business Starts With People! Open the covers! Use your CEO, Community Manager to show the “inside story” Be the news Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 5
  6. Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC 6
  7. Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author” tags on your company blog - link back to employee Google+ Profiles Encourage employees to circle each other, create their own lists Use Google Apps for Business (c) 2011 - Stay N’ Alive Productions, LLC 7
  8. Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon Tip 2Google+ Pages - Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 8
  9. Google+ PagesYour Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 9
  10. Google+ PagesYour Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 10
  11. Image credit: South Park Tip 3Give Your Website Authority! (c) 2011 - Stay N’ Alive Productions, LLC 11
  12. Google+ Badges http://google.com/+/business (c) 2011 - Stay N’ Alive Productions, LLC 12
  13. Author Tags (c) 2011 - Stay N’ Alive Productions, LLC 13
  14. Link Your +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC 14
  15. Tip 4People are the New SEO! (c) 2011 - Stay N’ Alive Productions, LLC 15
  16. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 16
  17. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 17
  18. Image credit: Business Insider Tip 5Developers! Developers! Developers! (c) 2011 - Stay N’ Alive Productions, LLC 18
  19. Developers! Developers! Developers!Integrate Badges, +1s,Good SEO technique Cheap GoodUse Google+ APIs tobuild social experiencesBring social connectionsinto website experiences Fast (c) 2011 - Stay N’ Alive Productions, LLC 19
  20. Social Experience Washington Post Social Reader (c) 2011 - Stay N’ Alive Productions, LLC 20
  21. Tip 6Bringing Home the Bacon (c) 2011 - Stay N’ Alive Productions, LLC 21
  22. Bringing Home the BaconAsk questionsKnow your audienceUse calls to action!Pictures, videos, animated gifs bring attention (thebacon)Measure, Measure, Measure!Circle people! Build Relationships. (c) 2011 - Stay N’ Alive Productions, LLC 22
  23. Tip 7“Hang Out” With Customers (c) 2011 - Stay N’ Alive Productions, LLC 23
  24. “Hang Out” With CustomersShow off your skillzOpen the coversBring influentialstogetherJoin other Hangouts!24/7 Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 24
  25. Image credit: Yukihiro Fukuda, National Geographic Tip 8Know Your Audience! (c) 2011 - Stay N’ Alive Productions, LLC 25
  26. Know Your Audience!Art forms like photographers, artists, programming,creative peopleNot typically “your mom”Opportunities for new audiencesYour existing audience will discover through search (c) 2011 - Stay N’ Alive Productions, LLC 26
  27. Tip 9Build Your Audience (c) 2011 - Stay N’ Alive Productions, LLC 27
  28. Build Your AudienceCircle othersRelationships!Relationships!Relationships!Write interestingcontentEngage! (c) 2011 - Stay N’ Alive Productions, LLC 28
  29. Tip 10 Sell! Sell! Sell!(c) 2011 - Stay N’ Alive Productions, LLC 29
  30. HashtagsOrganizing the Community (c) 2011 - Stay N’ Alive Productions, LLC 30
  31. Contests(c) 2011 - Stay N’ Alive Productions, LLC 31
  32. Social AdsSocial Extensions and Social Display Ads (c) 2011 - Stay N’ Alive Productions, LLC 32
  33. Social CRMBuilding Relationships Through Google+ (c) 2011 - Stay N’ Alive Productions, LLC 33
  34. Want More?http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 34
  35. AnyQuestions? (c) 2011 - Stay N’ Alive Productions, LLC 35

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