From Fishers to Farmers - Version 2

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Bringing Your Brand to Your Customers Using Social Technologies

Given at the Hawaii Social Media Success Summit in 2010 in Honolulu.

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  • From Fishers to Farmers - Version 2

    1. 1. From Fishers to Farmers Jesse Stay - http://staynalive.com Bringing Your Brand to Your Customers Using Social Technologies Text “like stay” to 32665 (FBOOK)
    2. 2. Stats • 145 million registered users • 46% Make mobile a major part of the experience • 180 million Unique Visitors/mo on Twitter.com • 3 billion requests per day via API Text “like stay” to 32665 (FBOOK)
    3. 3. Stats • Over 500 million active users • 50% log in at least once a day • Over 900 million pages, groups, and events (and growing!) (160 mill. in May) • More than 70 languages • 550,000 apps, 250,000 websites • 70 % of users outside the US • Facebook Videos now bigger than Yahoo videos • Text “like stay” to 32665 (FBOOK)
    4. 4. Stats • 2+billion views/day, More page views/day than prime time audience of all 3 prime time networks combined (near double) • Average user spends 15 minutes a day on Youtube • 70% of Youtube’s traffic comes from outside the US • Embedded across 10s of millions of websites • Over 3 mill people auto-share to at least one Social Network • 1 auto-shared Tweet results in 7 Youtube sessions on average Text “like stay” to 32665 (FBOOK)
    5. 5. • 2 Million Live Views • “The Office” and “30 Rock” Get 2 Million Households Watching on Average Text “like stay” to 32665 (FBOOK)
    6. 6. • 2 Million Live Views • “The Office” and “30 Rock” Get 2 Million Households Watching on Average Text “like stay” to 32665 (FBOOK)
    7. 7. “Give a man a fish - feed him for a day. Teach a man to fish - feed him for a lifetime.” Text “like stay” to 32665 (FBOOK)
    8. 8. Text “like stay” to 32665 (FBOOK)
    9. 9. Fishing Where the Fish Are Text “like stay” to 32665 (FBOOK)
    10. 10. Facebook Ads Text “like stay” to 32665 (FBOOK)
    11. 11. http://facebook.com/puma Facebook Pages Text “like stay” to 32665 (FBOOK)
    12. 12. AppBistro.com Text “like stay” to 32665 (FBOOK)
    13. 13. Facebook Questions Text “like stay” to 32665 (FBOOK)
    14. 14. Manna Foundation Mae Teng From Fishers to Farmers Text “like stay” to 32665 (FBOOK)
    15. 15. From Fishers to Farmers Text “like stay” to 32665 (FBOOK)
    16. 16. StayNAlive.com Text “like stay” to 32665 (FBOOK)
    17. 17. Open Graph Protocol StayNAlive.com Text “like stay” to 32665 (FBOOK)
    18. 18. developers.facebook.com/ Social Plugins plugins Text “like stay” to 32665 (FBOOK)
    19. 19. Graph API graph.facebook.com/jessestay Text “like stay” to 32665 (FBOOK)
    20. 20. Insights and Analytics facebook.com/insights Text “like stay” to 32665 (FBOOK)
    21. 21. Facebook Places Text “like stay” to 32665 (FBOOK)
    22. 22. Facebook Places University of Kentucky Text “like stay” to 32665 (FBOOK)
    23. 23. Haley’s Ukuleles haleysukuleles.com Text “like stay” to 32665 (FBOOK)
    24. 24. Other Farming Tools • @Anywhere • OpenSocial • SEO • Blogs Text “like stay” to 32665 (FBOOK)
    25. 25. Analytics •Google Analytics •Twitter Search - search.twitter.com •PeopleBrowsr •TweetStats •Omniture •Radian6 •RowFeeder •Involver Text “like stay” to 32665 (FBOOK)
    26. 26. Text “like stay” to 32665 (FBOOK)
    27. 27. Any Questions? Text “like stay” to 32665 (FBOOK)

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