How effective is the combination of your mainproduct and ancillary texts?
• Our main product and ancillary products all relate to each other in terms of image and font styles, this enables the audience to draw a link between the artist and the products. We have been able to achieve this through cross media synergy, primarily by using images of the characters from the video in our ancillary products. By doing this we are selling a story rather than just a product which hopefully will capture the audiences emotion.
• Essentially when marketing a product it is the image which appeals to the consumer the most, so it was important that we projected the right image. All of our products tie in well together which will hopefully work in our favour as the audience and consumers will associate the images they see in the music video with those that are featured on the digipak and poster. Other elements such as the font will also enable the consumer to draw a familiarity between the products and the dance genre itself.
• As our video did not feature an artist was difficult to reinforce the artists image through our products . However, similar to existing media products we have featured Calvin Harris’ name in bold, yellow font, a style which is often favoured among the dance seen. This not only reinforces Harris as an artist, but as a large element of the dance genre itself. Unlike typical dance products we have chosen to base our products around a narrative rather than just an image. By cutting the artist out of the equation we have been able to focus on promoting the emotive angle, emphasising the narrative that has been created. This is unconventional of the dance genre, however it is a fresh idea that is believe will entice the consumer into buying into the story that is conveyed throughout all of the products.