The Parable of the Underpant
Stealing Gnomes

Phase 1 Phase 2 Phase
3 Collect data Insights! Results! Profit!

The ability to take data
- to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it is going to be a hugely important skill in the next decades. - Hal Varian, Google’s Chief Economist

visualizing the sentiment of the
Bible A project of openbible.info

visualizing the words used in
the 2011-2012 Republican primary debates A project of periscopic.com

visualizing 138 years of Popular
Science Magazine A project by Jer Thorp, Data Artist in Residence at the New York Times

visualizing realtime checkins at polling
locations for the 2010 election A collaboration between JESS3, foursquare, VIP (Google + Pew) and Engage

But why isn’t there a
“Landscape of Big Data Visualization Companies” slide?

The craft of design is
hard to scale. Each data set has its nuances. A few key folks leading the way...

Google Creative Labs / Google
Data Arts Labs

Jonathan Harris

Stamen

JESS3

Data can inform your content.
Your content can be made from data. Measuring your content’s effectiveness requires collecting data.

Visual Reporting Makes it universal
Makes it snackable

Creating content as / for
a brand feels a lot like you are running a daily news program.

http://en.wikipedia.org/wiki/Newsroom

We’ve gone from producing content
on timelines in months, to timelines in hours.

*my humble estimation

Must. Quench. Thirst. Of. All.
Social. Media. Channels. And. Communities.

strategize iterate know your audience
optimize everything take photos know the landscape write copy know the zeitgeist design assets exclusivity get approvals can’t just syndicate post content be an insider measure impact coordinate across teams

We've gone from being exposed
to about 500 brand messages a day back in the 1970s to as many as 5,000 a day today. Jay Walker-Smith Yankelovich Consumer Research

See: 5,000 Engage: 76 Recall:
12 Act on: 5 Yankelovich Consumer Research

See: 5,000 you Engage: 76
have to Recall: 12 be the Act on: 5 0.1% Yankelovich Consumer Research

You have to create breakthrough
work to be noticed.

edgy star power humor by:
72 and sunny for: K-Swiss view: http://jes3.com/KennyPowers_MFCEO

You have to create work
that provides value to be shared.

informative star power timely by:
JESS3 for: Wikipedia’s 10th Anniversary view http://jess3.com/state-of-wikipedia

informative heavy lift beautiful by:
JESS3 for: The Economist’s World in 2011 Summit view: http://jess3.com/womens-economic-opportunity-index/

There are always at least
two stories to tell.

The one you set out
to tell and the one about making the one you set out to tell.

Tell them both.

how TV ratings work told
through puppets and papercraft told through a behind the scenes http://jess3.com/espn-tv-ratings-101/

Gmail’s fidelity from web to
mobile told through papercraft and stop motion animation told through a behind the scenes http://jess3.com/gmail-stop-motion-animation-video/

Creating content for brands is
a delicate balance between business objectives, creativity & user goals.

http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/

95% of senior executives say
that they doubt their companies have the right operating model (of which structure is a key component) for today’s world. - Accenture Study (2011)

Hi JESS3, I need an
infographic done by next week. Is that possible?

Hi JESS3, I need a
video done in 2 weeks. Is that possible?

Hi JESS3, I need a
interactive data visualization done in 4 weeks. Is that possible?

Education about the process is
key.

So how is it all
coordinated? Here’s what’s in our tool belt...

Brands are media
companies.

Hire people who excel at
math.

Math majors, rejoice. Businesses are
going to need tens of thousands of you in the coming years as companies grapple with a growing mountain of data. - Steve Lohr, New York Times

I keep saying the sexy
job in the next ten years will be statisticians. People think I'm joking, but who would've guessed that computer engineers would've been the sexy job of the 1990s? - Hal Varian, Google’s Chief Economist

If it’s worth doing, it’s
worth doing well. (my Grandpa Baskett used to say this all the time)

Build dynamic and realtime data
systems.

visualizing the size of geosocial
platforms through a universe metaphor A project JESS3 did to put things in perspective for journalists covering Skype’s acquisition, LinkedIn’s IPO, MySpace’s sale and the “foursquare vs. Gowalla” debate

Don’t be bound by geography,
keep talent central.

The “hot fire” comes from
your talent and their craft. Not from your physical location.

DESIGN TAXI: What is the
word you think will continue to reside in and reverberate through the creative industries over the next 10 years? Aaron Koblin: Data-driven. Aaron Koblin, Data Arts Team Lead - Google Creative Lab

The only important thing about
design is how it relates to people. Victor Papanek Design for the Real World: Human Ecology and Social Change (1971)

The only important thing about
data is how it empowers people. Leslie Bradshaw Applying Victor Papanek’s sentiments from 1971 to today’s data challenge

Big Data: The Next Frontier
for Innovation, Competition and Productivity http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf New Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Says http://www.nytimes.com/2011/05/13/technology/13data.html?_r=2 For Today’s Graduate, Just One Word: Statistics http://www.nytimes.com/2009/08/06/technology/06stats.html Creative Internet by Google Creative Labs http://bit.ly/creativeinternet Hal Varian on how the Web challenges managers http://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286 http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1 http://mashable.com/2011/06/28/data-infographic/ http://designtaxi.com/article/100795/Aaron-Koblin-Tech-Lead-of-Google-Creative-Labs/ http://techcrunch.com/2010/08/04/schmidt-data/

http://www.slideshare.net/BenSiscovick/creating-competitive-advantage-through-data-ia- ventures http://www.yankelovich.com/ http://uxdesign.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/ http://jess3.com/social-media-brandsphere/
http://www.briansolis.com/2011/08/new-inforgraphic-the-brandsphere-by-brian-solis-and- jess3/ http://en.wikipedia.org/wiki/Newsroom http://jess3.com/geosocial-universe-2/ | http://jess3.com/geosocial-universe/ http://jess3.com/samsung-home-page-redesign-infographic/ http://www.flickr.com/photos/opensourceway/4639590640/sizes/l/in/photostream/

http://datavisualization.ch/showcases/visualizing-138-years-of-popular-science-magazine/ http://www.fastcodesign.com/1665220/infographic-of-the-day-what-are-the-darkest-parts- of-the-bible http://www.openbible.info/blog/2011/10/applying-sentiment-analysis-to-the-bible/ http://jess3.com/foursquare-i-voted/
http://fastcache.gawkerassets.com/assets/images/9/2010/05/journalism.jpg http://gizmodo.com/5846087/stop-already-with-the-fcking-infographics http://www.poynter.org/how-tos/newsgathering-storytelling/visual-voice/149636/people-are- tired-of-bad-infographics-so-make-good-ones/ http://www.smashingmagazine.com/2011/10/14/the-dos-and-donts-of-infographic-design/ http://www.smashingmagazine.com/2011/10/21/the-do%E2%80%99s-and-don%E2%80%99ts- of-infographic-design-revisited/ http://jess3.com/sxswi-social-media-installation/ | http://jess3.com/sxswi-social-media-hub/

http://www.informationisbeautiful.net/ http://infosthetics.com/ http://dailyinfographic.com/ http://visual.ly/ http://www.behance.net/
http://dribbble.com/ http://forrst.com/ http://ffffound.com/ http://www.good.is/infographics http://www.fastcodesign.com/ http://jess3.com/the-state-of-wikipedia/ http://jess3.com/eloqua-content-grid-v2/ http://flowingdata.com/ http://datavisualization.ch/ http://visualizing.org/