One needs to be inspired to inspire others. Beginnings of the creative process.

1. Jerry's Creative
Inspiration Tour

3. Begins with a Blank Slate

5. Point of View, Perspective, and Route

6. HIGH LOW
• ILS (national)
• Website SEO
• Craig’s list
• Exterior signage
(monument, banners,
A-frames, bootlegs)
• Email remarketing
• Website PPC
• Website
enhancements
• ILS (local/regional)
• Training for
communities
• Events (National, e.g.
expos)
• Cross-marketing/sister
community referrals
• Resident referral
programs
• POS/Signage (onsite
branding/experience)
• Reputation
Management (Yelp,
Apartment Ratings)
• Local (Maps &
directories, e.g. yahoo
local, Yellow pages)
• Mobile
• Resident
retention/loyalty
• Public Relations
• Resident Portal
• Resident relations
• Events (external, e.g.
college fairs, charity
events, Guerilla
marketing)
• Locators
• Outdoor advertising
(Metro, billboards, bus
stops)
• Social media
• Events (resident)
• Print (newspaper,
magazines, sports books)
• Retail Marketing
• Corporate Outreach
Priorities

8. Marketing Bootcamp - Houston,
Dallas, Austin, Denver, Phoenix,
OC/IE, SD
TAA
East/West Meetings
Houston - Denver
Development & Acquisitions
Music Expo - sales, videos
Fire Drills
Craigslist/RentSentinel
Paint
Amazing Race
Apartment Makeover – Mini-
models, sales

9. Facilitate national and regional
initiatives with a local flair
Guiding principles and
core values as our guide

11. marketing
think tank

12. “The essence of strategy is choosing to perform
activities differently than your competitors”
- Michael Porter
“Logic will get you from A to B.
Imagination will take you everywhere.”
-Albert Einstein

25. Stay on Target

26. HIGH LOW
• ILS (national)
• Website SEO
• Craig’s list
• Exterior signage
(monument, banners,
A-frames, bootlegs)
• Email remarketing
• Website PPC
• Website
enhancements
• ILS (local/regional)
• Training for
communities
• Events (National, e.g.
expos)
• Cross-marketing/sister
community referrals
• Resident referral
programs
• POS/Signage (onsite
branding/experience)
• Reputation
Management (Yelp,
Apartment Ratings)
• Local (Maps &
directories, e.g. yahoo
local, Yellow pages)
• Mobile
• Resident
retention/loyalty
• Public Relations
• Resident Portal
• Resident relations
• Events (external, e.g.
college fairs, charity
events, Guerilla
marketing)
• Locators
• Outdoor advertising
(Metro, billboards, bus
stops)
• Social media
• Events (resident)
• Print (newspaper,
magazines, sports books)
• Retail Marketing
• Corporate Outreach
Priorities

33. San Francisco Inspiration

34. East Coast Inspiration

35. It Began with Chalk

36. Houston Inspiration

37. Los Angeles Inspiration

38. Arizona Inspiration

39. Huntington Beach Inspiration

40. 20 Seconds of Inspiration

43. Little Bets - Testing

44. Jerry’s Inspiration

45. Reporting and Storyboarding