1) PV & FV computations. 1. If you deposit $100,000 into a saving account yielding 8%, how big will it grow to in 5 years? Assume quarterly compounding. 2. What amount should be deposited in a bank account today to receive $300,000 in 6 years at 12 % interest rate? Assume quarterly compounding. 3. If $4,000 is deposited into an investment account yielding 10% every quarter starting on 1/1/2018, what amount will be available in the investment account in 4 years. 4. What is the present value of 5 $10,000 payments each of which will be received at the beginning of each period, discounted at 6% per a compounding period. 5. Hawk, Inc. issued 20,000 shares of bond on 1/1/2018. Those are $1,000/ share par value, 6 year, 6% stated interest rate bonds. The prevailing market rate on 1/1/2018 was 8%. Calculate the price of the bond. 6. Hawk, Inc. considers the Pepsi Bottling Company and Coca Cola Bottling Company in Salisbury for business expansion. Financial analysts specialized in valuation of soft drink companies estimated that Pepsi bottling will earn $400,000 a year over the next 25 years, while Coca-Cola Bottling will earn $600,000 over the next 30 years. Due to different credit rating of the two companies, the prevailing market interest rate of Pepsi is 10% and that of Coca-Cola is 8%. The Pepsi is asking $3,400,000, while The Coca-Cola is asking $6,000,000. Which is the better offer to Hawk? 7. Hawk, Inc purchased a rental property for $1,000,000. This property will be leased for 10 years and the salvage value will be $400,000 after 10 years. How much annual rent should Hawk charge to earn 8% return on the investment? 2) Company Adjusted Trail Balance As of 12/31/2018 AccountDebitCredit Cash $30,000 Accounts receivable 40,000 Allowance for doubtful accounts $ 1,000 Notes receivable 18,000 Inventory,1/1/2018 51,000 Prepaid insurance 6,000 Long-term investment in MS stock 80,000 Buildings 500,000 Accumulated depreciated on buildings300,000 Furniture and equipment 110,000 Accumulated depreciation of F & E 30,000 Patent 90,000 Accounts payable 20,000 Bonds Payable100,000 Common stock 360,000 Retained earnings 257,000 Dividends 160,000 Sales 410,000 COGS 243,000 Salary expense 50,000 Rent expense 60,000 Gain on sale of discontinued operation 60,000* Net loss from operations of discontinued operation 100,000* Totals 1,538,0001,538,000 *net of tax amounts, tax = 30%. Instructions: using information on the above adjusted trial balance prepa ...

1. 1) PV & FV computations.
1. If you deposit $100,000 into a saving account yielding 8%,
how big will it grow to in 5 years? Assume quarterly
compounding.
2. What amount should be deposited in a bank account today to
receive $300,000 in 6 years at 12 % interest rate? Assume
quarterly compounding.
3. If $4,000 is deposited into an investment account yielding
10% every quarter starting on 1/1/2018, what amount will be
available in the investment account in 4 years.
4. What is the present value of 5 $10,000 payments each of
which will be received at the beginning of each period,
discounted at 6% per a compounding period.
5. Hawk, Inc. issued 20,000 shares of bond on 1/1/2018. Those
are $1,000/ share par value, 6 year, 6% stated interest rate
bonds. The prevailing market rate on 1/1/2018 was 8%.
Calculate the price of the bond.
6. Hawk, Inc. considers the Pepsi Bottling Company and Coca
Cola Bottling Company in
Salisbury for business expansion. Financial analysts specialized
in valuation of soft drink companies estimated that Pepsi

2. bottling will earn $400,000 a year over the next 25 years, while
Coca-Cola Bottling will earn $600,000 over the next 30 years.
Due to different credit rating of the two companies, the
prevailing market interest rate of Pepsi is 10% and that of Coca-
Cola is 8%. The Pepsi is asking $3,400,000, while The Coca-
Cola is asking $6,000,000. Which is the better
offer to Hawk?
7. Hawk, Inc purchased a rental property for $1,000,000. This
property will be leased for 10
years and the salvage value will be $400,000 after 10 years.
How much annual rent should Hawk charge to earn 8% return
on the investment?
2)
Company
Adjusted Trail Balance
As of 12/31/2018
AccountDebitCredit
Cash $30,000
Accounts receivable 40,000
Allowance for doubtful accounts $ 1,000
Notes receivable 18,000
Inventory,1/1/2018 51,000

3. Prepaid insurance 6,000
Long-term investment in MS stock 80,000
Buildings 500,000
Accumulated depreciated on buildings300,000
Furniture and equipment 110,000
Accumulated depreciation of F & E 30,000
Patent 90,000
Accounts payable 20,000
Bonds Payable100,000
Common stock 360,000
Retained earnings 257,000
Dividends 160,000
Sales 410,000
COGS 243,000
Salary expense 50,000
Rent expense 60,000
Gain on sale of discontinued operation 60,000*
Net loss from operations of
discontinued operation 100,000*
Totals 1,538,0001,538,000
*net of tax amounts, tax = 30%.
Instructions: using information on the above adjusted trial
balance prepare
1. Multiple steps Income statement for 2018
2. Statement of retained earnings of 2014
3. Multiple step Balance sheet as of 12/31/2018

4. 3). Presented below is information related to COYOTE's
operations for 2016.
1) At the beginning of 2016, the company purchased a
depreciable asset with a cost of $400,000 and useful life of 4
years. The company uses the straight-line method for
accounting purpose and the ACRS system for tax purposes. The
depreciation schedules for both accounting and tax purposes
follow:
YearD/E for accountingD/E for tax
2016 100,000 160,000
2017 100,000 120,000
2018 100,000 80,000
2019 100,000 40,000
2) During 2016, COMPANY earned nontaxable municipal bond
interest revenue of $30,000 and paid non-deductible fines of
$35,000.
3) During 2016, the company sold equipment with a cost of
$500,000 for $800,000 on the installment basis which allows the
customer to pay $200,000 per year for 4 years. The company
uses the installment sales method for tax purpose but the
accrual method for financial reporting purpose.
4) The company provides two year warranties for its equipment
from the date of sales. During 2016 total warranty cost accrued
for financial reporting purpose was $30,000 and the amount
paid for the satisfaction of warranty liability was $12,000. The
remaining $18,000 is expected to be settled by expenditures of
$10,000 in 2017 and $8,000 in 2018.
5) Pretax financial income for 2016 amounts to $500,000.
6) The enacted tax rates still in effect are as follows:
2016 30%
2017 40%
2018 & later50%

5. Instructions:
1) Compute the taxable income for 2016.
2) Compute the income tax payable for 2016.
3) Compute the balances of deferred tax asset and/or deferred
tax liability as of 12/31/2016.
4) Prepare a journal entry to record income taxes for 2016.
4) COMPANY sponsors a defined benefit pension plan. The
company's actuary provides the following information about the
plan.
1/1/16 12/31/16
Projected benefit obligation (18,000) (20,000)
Plan asset (fair value) 16,500 18,000
Settlement rate 8%
Expected rate of return on investment10%
Prepaid/(accrued) pension cost (1,500) ?
OCI- prior service cost 720 ?
OCI- net loss 950 ?
Service cost for the year 2016 5,200
Contributions in 2016 1,000
Benefits paid in 2016 1,200
* The average remaining service life of old employees eligible
for prior service cost benefits is 6 years, while that of all
employees eligible for pension benefits is 10 years.

6. Instructions:
1. Compute the pension expense for 2016 using the attached
pension worksheet.
2. Prepare journal entries for pension expense, contribution, and
pension asset/liability for 2016.
Pension Worksheet
Items
Pension
expense
Assets
OCI- PSC

7. OCI- gains/losses
Pension asset/liability
PPBO
Plan assets

12. 1
Assignment 3
Marketing Plan: Credit Union RadioComment by Bathke,
Nicole: Hi team, please see comments below. I edit all
marketing plans closely so that the feedback is of use to you.

13. Formatting, organization and writing are good.
This month had been a particular challenge because we are not
thinking outside the social media box, even though the client
has been clear how that has worked out in the past.
He is not interested in a broad reach of any kind (the top of the
sales funnel) and is only interested in his 600 marketing
executives (the bottom of his sales funnel.) This fact has not
been made clear enough in the plan, nor has the team’s strategy
for finding those 600.
Our first task is to listen to the client. If we need to phone
conference that’s perfectly fine. I just want to make sure the
team isn’t forcing social media as a solution because we can’t
imagine anything else. Kindly, Niki
Analysis 21
Organization 14
Formatting 14
Writing 14
References 13
Completion 7 (required appendix is missing)
Tara Souders, Sookia Ramdeen, & Barbara Tatum
October 17, 2019

14. Table of Contents
1.0 Executive Summary
2.0 Situation Analysis
2.1. Company Overview
2.1.1. Push Button vs. Credit Union RadioComment by Bathke,
Nicole: No need for a single subsection. In this case, just talk
about the subjects the team feels are important.
2.2. SWOT Analysis
3.0 Competitive Analysis
3.1. Market OverviewComment by Bathke, Nicole: Again, this
can be deleted since single subsections are not needed. 3.1.1
becomes 3.1 and 3.1.2 becomes 3.2. Current 3.2 becomes 3.3
3.1.1. Target Markets
3.1.2. Client Personas
3.2. Direct and Indirect Competition
4.0 Objectives
5.0 Strategy
5.1. Instagram
5.1.1. Example Clips and Daily Posts
5.1.2. Advertising
5.1.3. Referral Stories
5.1.4. Live Sessions
5.2. Facebook
5.2.1. Engagement Plan
5.2.2. Blog Post Links
5.2.3. Facebook Page Shopping
5.3. YouTube
5.3.1. Series

15. 5.3.2. Advertising
6.0 References
7.0 Appendices
1.0 Executive SummaryComment by Bathke, Nicole: Formatting
such as margins and spacing seems nice and clean throughout.
Recommend differentiating the type font (size, bold, etc.) for
sections and subsections so the audience will better understand
where they are.
In Executive Summary, a clear Objective is missing. What’s the
client’s goal? Methodology is missing. Also, briefly tell what
the actual strategies and tactics are. See example in Week 3
GoToTraining archive, toward the end.
This marketing plan targets Credit Union Radio (CUR), a
subsidiary of Push Button Productions, specializes in high
quality audio marketing content for the credit union and
regional bank markets. Credit Union Radio offers creative and
music development, script writing, and of course, production for
ads, jingles, logos, on-hold, ringtones, podcasts and more. CUR
is only interested in credit union marketing executives that
know the value of audio and have the budget for it. The owners
have discovered that it is not productive to start with a broader
group and spend a lot of time trying to sell them on audio. The
plan will include objectives, strategies, supporting tactics, and
action steps to keep with the client's goals as the ultimate guide.
Therefore, the marketing plan will be tightly confined to
messaging for that target group.Comment by Bathke, Nicole:
Yes, good.
2.0 Situation Analysis
This section will cover a situation analysis for Credit Union
Radio and will discuss the company overview, objectives, and
SWOT analysis.

16. 2.1. Company Overview
Credit Union Radio is a subsidiary of Push Button Productions.
CRU is a creative production company that helps clients make
the most out of their audio branding. They specialize in Jingles,
Radio Commercials, Audio for TV/Video, On Hold Messages,
Audio Logos, and they also offer Spanish translation options as
well. They are targeting females 40-60 years of age who are
internally promoted and experienced. Although many radio
stations have other competition, Credit Union Radio has no
competitors at this time. Comment by Bathke, Nicole: Is this
supposed to be CUR?Comment by Bathke, Nicole: This
probably goes in Target Market below, instead. Comment by
Bathke, Nicole: …which also produce audio? Make it clear why
a radio stations might be an occasional competitor
2.1.1. Push Button vs. Credit Union RadioComment by Bathke,
Nicole: Subsection is not needed
Push Button Productions works with an array of companies
while Credit Union Radio works with credit unions only. They
both produce jingles, radio commercials, audio logos, and audio
for video/TV.
2.2. SWOT AnalysisComment by Bathke, Nicole: It’s okay that
these are bulleted, but if they are, they must be more complete.
For instance, why is CUR excellent at credit union
communications? In the interview we are told CUR knows the
legal requirements for financial service marketing.
This SWOT Analysis will cover the strengths, weaknesses,
opportunities, and threats for Credit Union Radio.
Strengths
•Experts in audio branding
•Recognized by the CUNA Marketing and Business
Development Council with multiple Diamond Awards
•Excellence in credit union communications

17. •Clients learn about CRU through word of mouth and
conferences
Weaknesses
•Pay Per Click campaignsComment by Bathke, Nicole: Are the
campaigns unclear, scarce, or just missing? This needs
clarifying.
Having visited PushButtonProductions.com, I now get their
mobile pay per click ads constantly. They have several and they
are clearly targeted. Not so for CreditUnionRadio.com. That is
my experience. What is yours?
•Lack of Direct Mailers
•Flyers for live WebinarsComment by Bathke, Nicole: Is the
weakness that they have flyers or that they don’t? Or is there
something unclear about what they do have?
•Lack of Social MediaComment by Bathke, Nicole: This is not a
weakness for CUR. Social media content works for Push Button.
It does not work for CUR.
However, our interviewee Yeosh did say that leads were not
converting off of the CUR website , which means they are either
not getting the attention they want, or not getting the quality
leads they want. This indicates a weakness.
It also indicates an opportunity to make the website somehow
more engaging. There are many content recommendations in this
plan, but none of them include a proposal to connect back to the
CUR website- the one place we know at least some credit union
marketing executives have visited. Something to consider.
Opportunities
•Gain more clients
•The chance to gain a Social Media platformComment by
Bathke, Nicole: Again, if the team insists on recommending
social media, this must be described as a highly targeted effort

18. to friend or link only the target audience first, and to direct
specific content to that target audience. The best platforms for
middle aged professionals are likely LinkedIn and a Facebook
business page. Such content should also be linked or fed with a
widget directly onto the CUR website in order to increase
chances that a credit union marketing executive will see it. It
will affect the team’s score if this guidance is ignored. Please
contact me for more guidance if necessary.
•Engage with clients
•Expand and bring awareness to more trade shows
•Monitor website traffic for social media
Threats
•Push Buttons clients find them through CUR and
declineComment by Bathke, Nicole: What does this mean? Does
it mean that people who visit the CUR website by linking
through Push Button do not make further contact?
•Social CampaignsComment by Bathke, Nicole: Are these all
production studios or agencies? I don’t remember every
company Yeosh mentioned. My point in asking is that in 2.1 it
says that CUR has no competition. Maybe it is more true that
CUR has no niche competition in high quality audio production
for the financial industry? Please resolve the contradiction.
•Radio Ranch
•Oink Inc.
•Financial Banking
Solution
s
•BA Group

19. 3.0 Competitive Analysis
In the competitive analysis, businesses who Credit Union
compete with will be discussed. Target markets and customer
personas will also be discussed to showcase who Credit Union
Radio needs to market to.
3.1. Market Overview
The market for Credit Union Radio differs from Push Button.
Push Button markets to every business, small or large. Credit
Union Radio specifically targets financial institutions. Credit
unions like Fibre Federal Credit Union, WyHy, Space Coast
Credit Union, and TEG Federal Credit Union are among the
works of Credit Union Radio (Credit, 2019). These people work
full time at their establishments and have a steady income to
support a family.
3.1.1. Target Markets
Marketing Directors of credit unions across the US are their
main target market. These credit unions are relatively small and
not well known. There is no geographical target because CU
Radio can work with anyone in the US. They’ve worked with
financial institutions in Iowa, California, and Georgia. These
marketing directors are between the ages of 30-45 with 40%
being male and 60% being female. Comment by Bathke, Nicole:
As well as other locations (if you listen to some samples on the

20. CUR website- there’s also Michigan, Wyoming, etc.) Comment
by Bathke, Nicole: I thought he said 40-60 yrs..? Also, what is
their psychographic? One thing I heard is that they are
community minded. Furthermore, they must have an education
to be a marketing executive, so they are college educated.
3.1.2 Client Personas
Sarah WildsComment by Bathke, Nicole: Very nice addition.
How does she participate or invest in her hometown? Don’t
forget to explain later as to why a marketing proposal will
resonate with Sarah.
Located in Toledo, Ohio
38 years old, full time employee
Mom of 4-year-old, married for 10 years
Enjoys baking, reading fantasy novels, and watching romantic
comedies
John WhiticarComment by Bathke, Nicole: Very nice addition.
How does he participate or invest in his hometown? Don’t
forget to explain later as to why a marketing proposal will
resonate with John.
Located in Dallas, Texas
43 years old, full time employee

21. Dad of three girls, 10 years-old, 7 years-old, and 4 years-old
Enjoys fishing, watching live sports, coaching his daughter’s
soccer team, and playing chess
3.2. Direct and Indirect CompetitionComment by Bathke,
Nicole: Interesting research. However, only indirect competitors
are named. Who are the direct competitors?
One indirect competitor to Credit Union Radio is Antfood. The
have worked with large brands like Mustang, Pepsi, Nike, and
Play Station (Antfood, 2017). Their award-winning audio has
been produced out of studios in New York, Amsterdam, and Sao
Paulo (Antfood, 2017). Another indirect competitor is Relight
studios who are located in London and work with well-known
British companies.
4.0 Objectives
The objectives of this plan are to grow the new subsidiary
business, start new contracts, keep existing clients, and create
engaging content through social media. The main goal of this
marketing plan is to reinvent the way Credit Union Radio uses
social media to then further engage existing and new clients. A
direct competitor is Creative Radio Jingles located in
Minnesota. They write jingles for many small businesses across
the US. They have formerly worked with health care companies,
auto dealers, banks, financial institutions, and restaurants

22. (Creative, 2019).Comment by Bathke, Nicole: See margin
comments above, under SWOT opportunities.Comment by
Bathke, Nicole: This portion is misplaced where it is and looks
like it belongs in a competitor section.
5.0 Strategy
Social media hasn’t been the best form of marketing for Push
Button Radio in the past. Social media is a very popular way for
businesses to advertise themselves and to connect with clients.
In the following sections, new social media strategies will be
discussed in a way to reinvent Push Button and Credit Union
radios social media sites. Comment by Bathke, Nicole: Social
media has worked fine for Push Button. It does not work for
CUR.Comment by Bathke, Nicole: This plan is not for Push
Button and thus, Push Button should not be a subject of the
recommendations.
5.1 InstagramComment by Bathke, Nicole: See margin
comments above, under SWOT opportunities.
Instagram is a great social media tool to use for advertising and
showcasing work. Many businesses use Instagram as a new form
of a blog, showcasing their products and services. In fact,
Instagram is the leading platform for small business promotion
(Bose, 2018). Credit Union Radio would benefit from using
Instagram by posting daily, advertising, posting/reposting

23. referral stories, and using the Live function.
5.1.1. Example Clips and Daily Posts
As mentioned before, small business use Instagram to showcase
and promote their products and services. By posting daily, they
are creating a visually appealing way for their followers to learn
more about what they do. Credit Union Radio can utilize
Instagram’s services by posting clips of popular jingles, radio
commercials, on hold messaging, and audio logos as a way to
showcase their talent. This Instagram page can serve as a blog
to directly link to clients for examples of their work. Posting to
Instagram is also an efficient way to promote new specials and
deals the company is holding for the week/month. Credit Union
Radio’s slogan can also be used in a hashtag to further promote
the brand of the company. Using the hashtag,
“TellYourStoryBuildYourBrand”, can be used on not only the
businesses personal social media sites, but can be used by
clients as well. This will directly link the slogan to the brand.
5.1.2. Advertising
Advertising on Instagram is an easy way to get your content
seen by new potential customers, not just your followers. Ads
can be seen on the feed where users scroll or in between stories.
“Ads also typically have a banner at the bottom of the image
with a call to action like “Learn More,” “Shop Now,” or “Sign

24. Up.” When a user clicks on the banner, they are sent to the
webpage you designated for the ad” (Paquet, 2019). By
integrating quick advertisements that will show up on potential
client’s feeds, it’ll direct them to the company’s website. It may
also create more traffic to the actual Instagram page which will
then draw the viewer in for exploring the content. This will also
leave them wanting more information which will be provided on
the Instagram page as well. Comment by Bathke, Nicole: How
does the team make sure the ads are targeted to marketing
executives who work for credit unions? Paying for a broader
audience will not magically convert people who aren’t credit
union marketing executives into people who are!
In regard to the pay-per click ads referenced in the SWOT, we
know there are mobile ads targeted to those who have visited
the Push Button website. What would be the message or content
in such an ad targeted to CUR website visitors?
5.1.3. Referral Stories
The idea of using Instagram Stories for referrals is quite simple.
Asking a client to post the jingle or TV audio Credit Union
Radio created for them, it will raise awareness of the services
the business provides. Using a hashtag or directly tagging the
businesses Instagram page will not only make it interactive but
will create traffic to the page. With the tool of using hashtags,

25. directly tagging someone, and the chance to repost a story
makes it a free and simple way for clients to share what Credit
Union has created. In return, Credit Union can offer a discount
to the actual client that posted a story. The client can also
promote a discount code within the story and say something
along the lines of, “Use our code for 15% off which won’t just
benefit you but us too”.
5.1.4. Live Sessions
Instagram has a great feature where anyone can livestream at
any point of the day. This feature would be a great way for
Credit Union Radios’ followers to interact with the company
even more. Livestreaming the brainstorming process with
clients, actually recording the audio, the process of editing the
audio, and the reveal to the client are some ways the Live
feature could benefit Credit Union Radio. Livestreams could be
a weekly or monthly occurrence at a set time so followers can
look forward to it. It is also an interactive way for them to ask
questions and learn more about what the company does. There’s
also a feature where you can livestream with another account so
if a client wanted to collaborate on their Instagram page as well,
it is possible. The Sprout Social reports that 80% of customers
say they would rather watch a live video than reading from a
blog (Carter, 2019). The Live feature also allows the action of
saving the livestream so people who missed out have the chance

26. to view it up to 24 hours after the livestream happened. Credit
Union Radio would benefit from using Instagram’s Live feature
by creating an interactive and personal atmosphere with their
clients and followers.
5.2 FacebookComment by Bathke, Nicole: See margin
comments above, under SWOT opportunities.
Social media usage is not very important, the client hears about
the company through word of mouth and conferences. This
section will explore Facebook page shopping as an appropriate
tool for CUR’s marketing. Comment by Bathke, Nicole: This is
contradictory and negates the recommendation right before
making it. How can there be a better explanation as to why the
audience would want to read further into the section?
5.2.1. Engagement PlanComment by Bathke, Nicole: Too vague.
No engagement plan referenced, only that an engagement plan
will ensure something. How? And what is Twitting? 5.2.1 type
font is different from the rest of the plan.
It will ensure that both active customers and the potential ones
are engaged in listing the products and explaining them since
the ultimate aim of the company is to promote its services.
5.2.2. Blog Post Links

27. The blog promotion Twitting will enable the Company to make
unique posts which will not only promote its strategic selling
but also promote the Company’s brand marketing.
5.2.3. Facebook Page ShoppingComment by Bathke, Nicole:
Why is this special and an appropriate solution for a client who
told us that social media doesn’t work? Needs more explanation.
The page group forums should be used to enable the company to
sell its brand among the active Facebook users.
5.3 YouTubeComment by Bathke, Nicole: See margin comments
above, under SWOT opportunities.
YouTube is a new way business are advertising their business.
Short video ad is a great way to help small businesses. The
following sections will discuss a plan for marketing on
YouTube.
5.3.1 Series
Obtaining a YouTube Channel Series for Credit Union Radio is
essential. This will include video content of samples of CUR’s
jingles, radio commercials, audio blogs, audio for TV/video,
and on-hold messages. The series will also provide information
on how you can become a client with CUR. It will also allow
CUR to engage with their followers and potential
clients.Comment by Bathke, Nicole: There is a whole page of

28. audio samples on the CUR website right now. Why is it
essential to put them on YouTube instead?
5.3.2. Advertising
With advertising on YouTube, you can maintain a consistent
voice for CUR’s brand and company. This attracts more clients
simply because the advertising is in rotation and can be a
leverage for those who are watching. It can maximize the
outreach of million in one hour versus advertising elsewhere. It
is also a lost-cost option simply because you do not have to
print and send out. Advertising on YouTube gives you the
ability and creativeness to promote the audio brand even more
by simply advertising the audio on an audio
advertisement.Comment by Bathke, Nicole: This really isn’t a
selling point for CUR because the owners aren’t interested in
reaching millions. They are interested in reaching 600.
However, in regard to the pay-per click ads referenced in the
SWOT, we know there are mobile ads targeted to those who
have visited the Push Button website. What would be the
message or content in such an ad targeted to CUR website
visitors?

29. 6.0 ReferencesComment by Bathke, Nicole: Sources look good.
Don’t forget to make sure there is an in-text citation in the body
of the plan for each one.
Antfood. “Featured.” Antfood, 1 Jan. 2017,
https://www.antfood.com/work#sound-design.
Baker, M. J. (2014). The (Short-Term) Marketing Plan.
Marketing Strategy and Management, 496-503.
Bose, Shubhomita. “10 Reasons to Use Instagram to Promote
Your Small Business (INFOGRAPHIC).” Small Business
Trends, 13 Mar. 2018,

30. https://smallbiztrends.com/2018/03/reasons-to-use-instagram-
for-business.html.
Bulut, Z. A. (2013). The Impact of Marketing Research
Activities on Marketing Performance in Textile Companies: A
Study in Denizli. International Journal, 9(19).
Carter, Rebekah. “How to Use Instagram Live: Your Guide to
#InstaFamous Marketing.” Sprout Social, 5 June 2019,
https://sproutsocial.com/insights/instagram-live/.
Client Interview Questions. (n.d.). Retrieved from
https://docs.google.com/document/d/1cLkJxovi-
mPkJsCHH_f2ZkwCMA2CIZCnvAGxCrpvqZI/edit#.
Creative Radio Jingles. “Listen to Our Jingles.” Listen to These
Great Examples of Creative Jingles | Creative Radio, 20 October
2019, http://www.creativeradiojingles.com/listen/.
Credit Union Radio. “Samples.” Credit Union Radio, 20
October 2019, http://creditunionradio.com/samples.
Luther, W. M. (2011). The Marketing Plan: How to Prepare and
Implement it. AMACOM Div American Mgmt Assn.
Marketing plan outline. (n.d.). Retrieved from
https://www.infoentrepreneurs.org/en/marketing-plan-outline/
(n.d.). Retrieved from
https://online.fullsail.edu/class_sections/52795/modules/190411
/activities/1181044.
Paquet, Miranda. “Instagram Advertising: Costs, Features, and
How to Do It.” Fit Small Business, 28 Jan. 2019,

31. https://fitsmallbusiness.com/instagram-advertising/.
Tell Your Story. Build Your Brand. (n.d.). Retrieved from
http://creditunionradio.com
7.0 Appendices Comment by Bathke, Nicole: Required
publishing calendar is missing. There is a ready-made template
that can be adapted if you want. Find it in Principles of Digital
Marketing in the Week 4 Assignment. Make sure to reference
Appendices in-text too: “(See Appendix A)”.

32. Bose, Shubhomita. “10 Reasons to Use Instagram to Promote
Your Small Business (INFOGRAPHIC).” Small Business
Trends, 13 Mar. 2018,
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