Tesla presentation (6)

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Tesla presentation (6)

  1. 1. Tesla: Future Cars aka the continuing odyssey of Elon Musk
  2. 2. Makes - Past Roadster - Base price: $109,000
  3. 3. Makes - Present Model S - Base price: $62,400
  4. 4. Makes - Future Model X - Base price: ??
  5. 5. Supercharger Stations Today 2015
  6. 6. Batteries and Components Collaborating with: ● Daimler ○ Smart ○ Mercedes ○ Freightliner Trucks ● Toyota
  7. 7. Financial Information
  8. 8. History ● 2003: founded, incorporated ● 2004: Musk joined as chairman ● 2008: Roadster is released ● 2009: Model S revealed
  9. 9. History, cont. ● 2010: IPO ● 2012: Model S deliveries start ● 2013: 2 quarters of profitability! ● The future...
  10. 10. What’s hot?
  11. 11. Special Sauce This guy ● Studied business and physics ● Built and sold Paypal ● Runs SpaceX ● Chairman of Solarcity
  12. 12. Special Sauce pt. 2 Elon Musk’s vision ● Overall: Shape the human experience on multiple fronts ● With Tesla: Eventually produce electric cars for the masses Extra sauce: a $465 million government loan
  13. 13. Story time Musk v. Fisker
  14. 14. Story 2 Tesla Crash Test Marketing ● Tesla claims to have the safest vehicle ever tested in its vehicle segment ● 5.4 stars out of 5 based on Tesla’s calculation NHTSA Pushes Back ● Not off the scale as Tesla claims ● “NHTSA strongly discourages the use of potentially misleading words such as “perfect, “safest”, “flawless” or “best in class” to describe the star rating received by the vehicle”
  15. 15. Competitors Mass-market EVs and hybrids ● Nissan Leaf ● Chevy Volt
  16. 16. Competitors pt. 2 Luxury vehicles ● Audi A6 ● Lexus GS350 ● etc.
  17. 17. Competitors pt. 3 ● BMW i3 ● GM ● VW
  18. 18. Outlook 1 Success! ● Visionary leader ● Established as the electric car company ● No baggage
  19. 19. Outlook 2 Failure ● Incredibly tough industry to disrupt ○ Extremely high startup costs + with low margins ○ Very tough to pay off debts ● Cars sold at an expensive price point with low volume ○ Tesla has only sold ~16,500 vehicles in their history ● A lot of large well established competition ○ Toyota sold ~9.5 million vehicles last year alone

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