1. 508 - 951 - 6054
Jenna P. McGrail jennapmcgrail@gmail.com
www.about.me/jennapmcgrail
www.linkedin.com/in/jennapmcgrail
Education
S U F FOLK U NI V ERSITY | Boston, MA
Marketing Major & Electronic Commerce Minor | BSBA Degree candidate | May 2013
GPA: 4.0 | Honors Scholar | Dean’s List (2009-present) | Member of Beta Gamma Sigma Honor Society
Study Abroad Experience in London | Business curriculum, semester GPA: 3.92
Relevant Coursework: Principles of Marketing, Consumer Behavior, Marketing Tools and Analysis, Web Design, Integrated Marketing
Communications, Marketing Research, eMarketing, Brand Marketing, Web Application Development, Communications Design Lab,
Computer Applications in Design, Services Marketing
• 2012 Recipient of American Marketing Association’s Hutchinson Award for excellence in marketing
• 2012 Recipient of Suffolk University Sawyer Business School Junior Highest Class Honors Award
• 2011 & 2012 Recipient of Suffolk University Department of Marketing Academic Achievement Award
Experience
OP E NMOBI LE WORLD WIDE, INC . | Ma r ke tin g I n te r n
Framingham, MA | June 2011 - present
• Conduct market research in the connected device marketplace and related industries via online tools to gather market data and emerging
information in order to analyze trends, competitive landscapes, market volumes, and new opportunities for growth
• Produce a variety of marketing collateral, including data sheets, positioning papers, brochures, and signage
• Design and develop a variety of presentations to various target audiences - investors, shareholders, prospective partners, customers
• Manage website and blog content, organization, and design along with overall web presence on social media platforms
• Direct, film, edit and publish product demo videos using iMovie and subsequently publish to our YouTube channel
• Assist in event coordination by managing logistics and designing graphic panels and signage for show floor booth
• Successfully compile various lead generation projects by identifying over 100 key global prospects and collecting relevant information
S AWYE R BU SI NESS SCH OOL | Sawye r Am b a ssa d o r
Boston, MA | September 2011 - present
• Provide leadership and service to the Sawyer Business School community with a purpose of identifying and addressing unmet student
needs by means of collaboration with faculty, students, and alumni
• Create, design, edit and publish the “Sawyer Business School Honors Newsletter” on a bi-weekly basis to communicate relevant and
important information to over 200 honors students and numerous faculty and administrators in the business school
• Enrich the Honors Program experience by coordinating and implementing value-adding programs such as community-outreach and social
events alongside directing the Honors Programming Board to involve 10 fellow students as class representatives
A CCO BR AND S , INC . | Sales Inter n
Southborough, MA | May 2010 – August 2010
• Aided sales team in developing a virtual trade booth and executed sales relations with potential buyers during a national, online trade show
• Facilitated development of visual merchandising strategy when designing and assembling in-store product displays
• Attended regular meetings with buyers to be involved in managerial, pricing, design, and consumer relation decisions
• Performed administrative duties and office work daily
Leadership and Involvement
PROFESSIONAL MARKETING ASSOCIATION | Vice President (2011-present), General Member (2009-2011)
• Build club awareness to Suffolk community; Organize guest speaker engagements; Encourage student involvement in club activites
SUFFOLK SKI AND SNOWBOARD CLUB | Co-Founder, Vice President (2012-present)
• Organize, manage and lead day trips of over 40 students to mountain resorts in New England for a leisure ski and snowboard trips
WICKED HIP HOP DANCE TEAM | Secretary (2012-present), General Member (2010-2012)
• Organize member contact information, Take attendance every practice, Intraclub email communications
Skills
• Proficiency: SPSS, Word, Excel, PowerPoint, Photoshop, Illustrator, Social Media Plaftorms, iMovie Editing
• Working knowledge: Access, InDesign, HTML and CSS, Microsoft Expression Web, Axure Pro 6, Google Analytics, Balsamiq