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Mobile Health @Stanford

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My presentation for the first Mobile Health @Stanford. Thanks to BJ Fogg for the invite.

Without a doubt the best mobile health/behavior change event I've attended this year.

Health folks, put this on your calendar for next year.

Published in: Health & Medicine

Mobile Health @Stanford

  1. 1. Your lifestyle is killing you. *Or, how social + mobile will save healthcare. Oh yeah, and you. Jen McCabe * Contagion Health ** Get Up and Move @jensmccabe * jen@contagionhealth.com ** 301.904.5136
  2. 2. Central Contagion dogma.
  3. 3. choice + control aware Mobile enabled care.
  4. 4. Best biometric Me! You! tracker(s)...
  5. 5. “Me-trics” and “Me-metics”
  6. 6. The loneliest number? n=1 “me-trics”
  7. 7. But the data! Exhibit A: The mirror effect
  8. 8. pre-action ----------> action ----------> post-action (intent) (do/buy) (reporting)
  9. 9. 1 person * 1 thing (differently) * 1 time
  10. 10. Small actions. Big impact. Dancing to 2 songs can rock your world.
  11. 11. Brief Solution-Focused Therapies (BSFT, BSOT) • Alcoholics Anonymous • Day treatment programs • Weight Watchers
  12. 12. Behavior. Change. Nuff said
  13. 13. Excuse to do something Do it for someone you love good.
  14. 14. Behavior change has 3 components • Motivation, ability, trigger (MAT, by Fogg). • Environment, emotion, logic (EEL, by Jen).
  15. 15. Triggers. Fear drives us
  16. 16. IRR Principle • Individual, 1x action • Repeat action (2x) • Routinized action (<2x)
  17. 17. Designing for behavior change has 3 components • Purpose, audience, desired outcomes (PAD, by Jen). • Flexible architecture, relevant to the individual, analytics “core,” tech enabled microactivity (FRAT, by Jen).
  18. 18. Social games? Grow something good
  19. 19. Meet Get Up and Move: I will _____________ if you will ______________.
  20. 20. Challenge me! http://getupandmove.me/jensmccabe
  21. 21. Your health. Your hands
  22. 22. Takin’ care of business. Mobile apps = DTC biz model
  23. 23. What in the health is headed our way next?
  24. 24. Problem 1 (still). Data self entry
  25. 25. The solution(s). mobile + social
  26. 26. Geolocation integration. Hyperlocal challenges
  27. 27. Granular permissions. “Facebook” level controls
  28. 28. Challenges = connective From real --> ridiculous tissue.
  29. 29. Where there’s a will, there’s a weight...
  30. 30. What are we going to do with something the size of a Rice This is our platform. Krispie’s Treat?
  31. 31. Goal Mafia, Text & Play, Crohnology
  32. 32. Jen McCabe, CEO/Co-founder Andrey Petrov, CTO/Co-founder 301.904.5136 (iPhone) jen@contagionhealth.com andrey@contagionhealth.com

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