2. To define Strategic Management
and understand its importance
Know and understand the 6 steps
of the strategic management
process
To be able to discuss the three
types of corporate strategies
3. It involves the development of
strategies.
It involves the planning on how will a
business do whatever is IN BUSINESS
to do, how it will COMPETE, and how it
will ATTRACT and SATISFY
CONSUMERS in order to ACHIEVE
ITS GOALS
4. It is also called the organization’s
BUSINESS MODEL
It’s how a company makes money or
what we call PROFITS
5.
6.
7.
8.
9. Corporate Strategy
An organizational strategy that determines
what businesses a company is in or wants
to be in, and what it wants to do with those
businesses
10. Growth Strategy
A corporate strategy that’s used when an
organization wants to expand the
number of markets served or products
offered, either through its current
businesses or through new businesses
13. Renewal Strategy
Retrenchment strategy
• is a short-run renewal strategy used for
minor performance problems.
• This strategy helps an organization
stabilize operations, revitalize
organizational resources and
capabilities, and prepare to compete
once again.
14. Turnaround strategy
• When an organization’s problems are more
serious, more drastic action is needed.
Managers do two things in both
strategies: Cut Costs and Restructure
Organizational Operations.