Running head: YWCA - PLAN FOR INTEGRATION INTO MUSEUM EXHIBIT 1 YWCA - PLAN FOR INTEGRATION INTO MUSEUM EXHIBIT 4 YWCA - Plan for Integration into Museum Exhibit Phase III \ YWCA - Plan for Integration into Museum Exhibit Young Women Christian Association have over time worked towards empowering girl child through so many initiatives. There are so many photographic evidence that clearly defines their mission and objectives since the time it began. The concept of equality on all works of life has been a major challenge to the association and it has been the topic of the organization since it began (George, 2018). The Young Women Christian Association poster of 1919 with the initials of the organization, a portrait of a woman at the middle and the message the organization intended to carry tells more about the assistance in which the girls are being by the organization in the whole world. Through this, their young women from the disadvantaged communities are accredited from information, and advice among other services that the organization offers. In the creation of the presentation which resonated with either the LinkedIn or Twitter, the organization has to major on what is composed of it together with what could be of the organization. This composed of what is happening at the organization together with what can be improved in order to make the audience feel interested (Berger, 2017). This can be achieved by assessing the achievements of the organization, challenges faced and how best a situation can be resolved. This is followed by explaining facts to the audience so that they can have new insights, abilities and information of the organization. Following this is the pitch where the presenter gets to know different ideas get to improve the situation. Next we have the drama where the influential history of the company is being told from how it was founded. All these are presented in the situation, opportunity resolution or the situation, complication, resolution way in the presentation. Among the topics to be presented in highlighted way of creating a plan are violence preventions, racial justice, women and girls’ empowerment, women and girls’ economic advancement, and the civil rights among other topics. The targeted population for benefit and women and the girls while the ones responsible for such presentations are the different top leaders of the specific people that have been chosen by the organization. The visual image has the picture of women holding hands which shows a sign of support on which the girls and the women receive from the YWCA organization. Girls and the women are taken into consideration in order to fulfil the mission, vision and the goals of the organization. Supporting the women and the girls in such a manner helps in elimination of the racism hence empowering them together with enabling them to contribute to the socioeconomic development of the.

1. Running head: YWCA - PLAN FOR INTEGRATION INTO
MUSEUM EXHIBIT 1
YWCA - PLAN FOR INTEGRATION INTO MUSEUM
EXHIBIT 4
YWCA - Plan for Integration into Museum Exhibit Phase III
YWCA - Plan for Integration into Museum Exhibit
Young Women Christian Association have over time worked
towards empowering girl child through so many initiatives.
There are so many photographic evidence that clearly defines
their mission and objectives since the time it began. The
concept of equality on all works of life has been a major
challenge to the association and it has been the topic of the
organization since it began (George, 2018). The Young Women
Christian Association poster of 1919 with the initials of the
organization, a portrait of a woman at the middle and the
message the organization intended to carry tells more about the
assistance in which the girls are being by the organization in the
whole world. Through this, their young women from the
disadvantaged communities are accredited from information,
and advice among other services that the organization offers.
In the creation of the presentation which resonated with either
the LinkedIn or Twitter, the organization has to major on what
is composed of it together with what could be of the
organization. This composed of what is happening at the
organization together with what can be improved in order to
make the audience feel interested (Berger, 2017). This can be

2. achieved by assessing the achievements of the organization,
challenges faced and how best a situation can be resolved.
This is followed by explaining facts to the audience so that they
can have new insights, abilities and information of the
organization. Following this is the pitch where the presenter
gets to know different ideas get to improve the situation. Next
we have the drama where the influential history of the company
is being told from how it was founded. All these are presented
in the situation, opportunity resolution or the situation,
complication, resolution way in the presentation.
Among the topics to be presented in highlighted way of creating
a plan are violence preventions, racial justice, women and girls’
empowerment, women and girls’ economic advancement, and
the civil rights among other topics. The targeted population for
benefit and women and the girls while the ones responsible for
such presentations are the different top leaders of the specific
people that have been chosen by the organization.
The visual image has the picture of women holding hands which
shows a sign of support on which the girls and the women
receive from the YWCA organization.
Girls and the women are taken into consideration in order to
fulfil the mission, vision and the goals of the organization.
Supporting the women and the girls in such a manner helps in
elimination of the racism hence empowering them together with
enabling them to contribute to the socioeconomic development
of the different communities.
References
Berger, K. A. (2017). Local YWCA Struggles with Future of Its
Fitness Center and Other Matters. Business Case Journal, 24(2).
George, N. (2018). Global Women's Movement. The
International Encyclopedia of Anthropology, 1-8.

3. American Portraits: Dorothea Lange
Dorothea Lange, 1936.
Photograph.
2
Dorothea Lange, White Angel Bread Line, 1933.
Photograph. Oakland Museum of California.
3
Dorothea Lange, Migrant Camp, Imperial Valley, 1935.
Photograph. Oakland Museum of California.
4
Dorothea Lange, Migrant Mother, 1936. Photograph.

4. 5
John Steinbeck, The Grapes of Wrath, 1939.
Dorothea Lange, Migrant Mother, 1936. Photograph.
6
HIST 180 Survey of American History
Edward Hopper, Sunday Morning, 1930.
Oil on canvas. Whitney Museum of American Art.
Benjamin Cawthra, Ph.D.
California State University, Fullerton
7
The Great Depression
Timeline: The Great Depression
Confronting a Crisis
The New Deal, Part 1: Relief
The New Deal, Part 2: Security
Selling the New Deal: FSA Photographs
Federal Art Projects
The Limits of New Deal Freedom

5. Edward Hopper, Gas Station, 1940
Oil on canvas. Museum of Modern Art, New York.
8
1. Timeline: The Great Depression
1929 The Great Crash, New York Stock Exchange
1932 Democrat Franklin D. Roosevelt elected president.
1933 Nationwide “bank holiday.” The Hundred Days and the
First New Deal: Federal Deposit Insurance Corporation;
Agricultural Adjustment Act; Civilian Conservation Corps;
National Industrial Recovery Act; Tennessee Valley Authority;
21st Amendment: Prohibition repealed.
1934-40 Height of the Dust Bowl on the Great Plains.
1935 Supreme Court rules National Recovery Administration
unconstitutional.
Social Security establishes old-age, other social insurance
programs.
Wagner Act affirms collective bargaining rights, sets up
National Labor Relations Board.
1936 Roosevelt re-elected president; New Deal coalition leads
to Democratic landslide.
1936-37 United Auto Workers sit-down strike.
US Steel recognizes the Congress of Industrial Organizations
(CIO).
1938 Fair Employment Standards Act (minimum wage, child
labor laws)
1939 John Steinbeck’s The Grapes of Wrath published.
Edward Hopper, New York Movie, 1939.
Oil on canvas. Museum of Modern Art, New York.

6. 9
2. Confronting a Crisis
Crowd gathering outside the New York Stock
Exchange, 1929.
10
Seattle’s Hooverville, 1931.
Photograph. Seattle Times Archive.
11
Herbert Hoover and Franklin D. Roosevelt, Inauguration Day,
1933
12
Dorothea Lange, Man Beside Wheelbarrow, 1934.
Photograph. Oakland Museum of California.

7. 13
Archibald MacLeish, Land of the Free, 1938.
14
15
Richard Correll, “Which Is the Better Defense?,” The Voice of
Action, January 3, 1936.
16
Huey Long, 1934. Father Coughlin, 1930s.
17

8. Dr. Francis Townsend shares his plan, 1930s.
18
3. The New Deal, Part 1: Relief
President Franklin Delano Roosevelt, 1933.
19
Movie theater during “Bank Holiday,” 1933.
20
Roosevelt prepares for radio address, 1933.
Civilian Conservation Corps workers.

9. 22
NRA Blue Eagle symbol.
AAA Posters.
4. The New Deal, Part 2: Security
FERA/WPA head Harry Hopkins speaks to reporters, November
1935.
Social Security Act, 1935
Wagner Act, 1935 (National Labor Relations Board)
CIO Poster, 1935

10. Philip Evergood, American Tragedy, 1936.
Oil on canvas.
28
The unlikely New Deal coalition of the 1930s.
29
5. Selling the New Deal: FSA Photographs
Dorothea Lange, Migrant Mother, 1936.
Photograph. Library of Congress.
30
Walker Evans, Bud Fields and His Family, Hale County,
Alabama, 1936.
Photograph. Metropolitan
31

11. Arthur Rothstein, Farmer and Sons, Dust Storm, Cimarron
County, Oklahoma, 1936.
Photograph. Library of Congress
Bernarda Bryson Shahn, A Mule and a Plow, 1935.
Poster. Library of Congress.
Ben Shahn, Linworth Methodist Episcopal Church, Central
Ohio, 1938.
Photograph. Library of Congress.
34
Russell Lee, Kitchen, Hidalgo County, Texas, 1939.
Photograph. Library of Congress.

12. 35
Arthur Rothstein, Steer Skull, Badlands South Dakota, 1936.
Photograph. Library of Congress.
Gordon Parks, American Gothic (Ella Watson), 1942.
Photograph. Gordon Parks Foundation.
Grant Wood, American Gothic, 1930. Oil on canvas. Art
Institute of Chicago.
Gordon Parks, American Gothic (Ella Watson), 1942.
Photograph. Gordon Parks Foundation.
Gordon Parks, American Gothic (Ella Watson), 1942.
Photograph. Gordon Parks Foundation.

13. 6. Federal Arts Programs
New Deal relief administrator Harry L. Hopkins on the cover of
Time. February 19, 1934.
Federal Art, Music, and Theater Project logos.
Federal Writers’ Project:
American Guide Series, 1936-1941
Federal Writers’ Project:
Slave Narratives and Oral Histories 1936-1939
Tempie Durham

14. George Rickey, Susquehanna Trail, 1939.
Mural, Selinsgrove, Pennsylvania.
Grant Wood, Breaking the Prairie Sod (center panel), c. 1935-7.
Parks Library, University of Iowa in Iowa City.
45
Ernest Springweiler, William Penn, 1938.
Aluminum panel, Chester, Pennsylvania.
46
Bernard Zakheim, Library, (detail) 1934. Fresco, Coit
Tower, San Francisco
47
Picket Line, Longshoremen’s Strike, San Francisco, 1934.

15. Photograph.
48
Bloody Thursday violence, July 5, 1934.
Photograph. San Francisco History Center, San Francisco Public
Library.
49
Victor Arnautoff, City Life (left section), 1934.
Fresco, Coit Tower, San Francisco
50
Victor Arnautoff, City Life (left section), 1934.
Fresco, Coit Tower, San Francisco
51

16. John Langley Howard, California Industrial Scenes (left panel),
1934.
Fresco, Coit Tower, San Francisco
52
John Langley Howard, California Industrial Scenes (left
panel) (detail), 1934. Fresco, Coit Tower, San Francisco
53
Bernard Zakheim, Library, 1934.
Fresco, Coit Tower, San Francisco
54
Bernard Zakheim, Library, (detail) 1934.
Fresco, Coit Tower, San Francisco

17. 55
7. The Limits of New Deal Freedom
Margaret Bourke-White, Kentucky flood victims in line for Red
Cross relief, 1937.
Photograph.
56
Rural electrification project, Tennessee Valley Authority.
Dorothea Lange, Rex Theatre, Mississippi, 1939.
Photograph. Library of Congress.
58
Isaac Soyer, Employment Agency, 1937.
Oil on canvas. Whitney Museum of American Art.

18. 59
60
*
American Portraits: Rosie the Riveter
United Press International, Geraldine Hoff, 1942. J. Howard
Miller, We Can Do It!. Poster, 1942.
*

19. Norman Rockwell, Rosie the Riveter, Saturday Evening Post,
May 20, 1943.
Woman Ordnance Worker poster.
*
Norman Rockwell, Rosie the Riveter, Saturday Evening Post,
May 20, 1943.
HIST 180 Survey of American History
Benjamin Cawthra, Ph.D.
California State University, Fullerton
Age of Anxiety: The 1940s
Timeline: Age of Anxiety: The 1940s
The Popular Front
War and Changing America
The Four Freedoms
Victory in Europe
Victory in Japan
The Bomb
*

20. 1. Timeline: Age of Anxiety: The 1940s
1939 Germany invades Poland, starting World War II; conquers
w. Europe in 1940.
1940 Roosevelt elected to third term.
Congress approves Lend-Lease; American supplies to Allies.
Japan attacks Pearl Harbor and the Philippines; US
declares war.
1942 American troops driven from Philippines but win at Battle
of Midway.
Japanese Americans moved to “relocation centers.”
Operation Overlord, Allied invasion of France.
Roosevelt elected to fourth term.
Firebombing of Tokyo and other Japanese cities.
Roosevelt dies. Harry S Truman becomes president.
Germany surrenders.
United States drops atomic bombs on Hiroshima and
Nagasaki, Japan.
Japan surrenders; World War II ends.
1947 Truman Doctrine calls for containment of communism.
Marshall Plan sends massive aid to Europe.
Truman elected president.
Soviet Union detonates atomic bomb.
Communist government controls China.
*
2. The Popular Front
Peter Blume, The Eternal City, 1935-37.
Oil on canvas. 34 x 47. Museum of Modern Art, New York.

21. Still from The Great Dictator, directed by Charlie Chaplin,
1940.
Pablo Picasso, Guernica, 1937.
Oil on canvas.
*
Rockwell Kent, Bombs Away, 1942.
Oil on canvas.
*

22. Joe Jones, American Justice (White Justice), 1933.
Oil on canvas.
*
Lawrence Beitler, Lynching of Thomas Shipp and Abram Smith,
August 7, 1930, Marion, Indiana.
Photograph.
*
3. War and Changing America
Pearl Harbor, Honolulu, December 7, 1941.
*
Oregon Shipbuilding Corporation, Portland.
Photograph. National Archives.
*

23. FDR and British Prime Minister Winston Churchill aboard HMS
Prince of Wales, 1941.
3. The Four Freedoms
Norman Rockwell, The Four Freedoms, 1943.
Poster, Office of War Information.
Henry Sugimoto, When Can We Go Home?, 1943.
Oil on canvas.
*
Norman Rockwell, The Four Freedoms, 1943.
Poster, Office of War Information.

24. 5. War in Europe: North Africa to Berlin
US troops landing at Oran in North Africa during Operation
Torch, November 1942.
Robert Capa, Allies in Palermo, 1943, from Life.

25. Margaret Bourke-White, “The Forgotten Front,” Life, 1945.
*
Robert F. Sargent, US First Division landing at Omaha Beach,
June 6, 1944.
Photograph.
Landing Supplies at Normandy, 1944.
Photograph.
G. Beyer, Dresden after the Firebombing, 1945.
Photograph.

26. American soldiers in Ardennes, Battle of the Bulge, December
1944.
German V2 Rocket, 1944.
Soviet soldiers raise their flag over the German Reichstag,
1945.
Photograph. Russian State Archives.
Gen. Dwight D. Eisenhower and generals view charred remains
of prisoners at Ohrduf camp, 1945.
Photograph. United State Holocaust Memorial Museum.

27. 6. Victory over Japan
What are YOU going to do about it?
U.S. Government poster.
W. Eugene Smith, Frontline Soldier with Canteen, June 1944.
Photograph.
W. Eugene Smith, Sticks and Stones, Bits of Human Bones,
Marine Demolition Team Blasting Out Cave on Hill 382, Iwo
Jima, March 1945.
Photograph.
W. Eugene Smith, Soldier Praying, Battle for the Rocky Crags,
Okinawa, April 1945.
Photograph.

28. Ishikawa Kouyu, Dead civilians during firebombing of Tokyo,
Japan, 1945.
Photograph.
7. The Bomb
Second atomic bomb detonates over Nagasaki, Japan, August
1945.
*
"The world will note that the first atomic bomb was dropped on
Hiroshima, a military base. That was because we wished in this
first attack to avoid, in so far as possible, the killing of
civilians."
President Harry S. Truman, 1945.

29. Hiroshima victim, 1945.
Article for Women’s Journal becomes a casualty of post-bomb
censorship, 1945.
"I had been conscious of a feeling of depression and so I voiced
to him my grave misgivings, first on the basis of my belief that
Japan was already defeated and that dropping the bomb was
completely unnecessary, and secondly because I thought that
our country should avoid shocking world opinion by the use of a
weapon whose employment was, I thought, no longer mandatory
as a measure to save American lives.”
Dwight D. Eisenhower, 1963.
Arshile Gorky, Charred Beloved II, 1946.
Oil on canvas. National Gallery of Canada, Ottawa.

30. *
*
Running head: YWCA
1
YWCA
4
Phase II: Research History of Activism in NYC, YW Role and
Integration
Phase II: Research History of Activism in NYC, YW Role and
Integration
The New York City history of YWCA was spear headed towards
empowering women at all ages. Through the YWCA, its
activism played a greater role in propelling organization to
achieve their goals and spreading their influence across the

31. world (Pruden III, 2019). History has enabled members to
champion more on the rights of women in the society through
education, access to better healthcare and employment (Cross,
2015). Activism has enabled women to understand the
challenges faced by women and it has enabled the current
organization to formulate new policies to be implemented by
member states in the fight against women discrimination and
racism.
Cooperate activism has emerged in the recent years when
women rights became more vibrant than before. This was due to
emancipation of women across the globe concerning their rights
(Yocum, 2019). The rise of “me too” campaign by Tirana Burke
agitated for the need to address sexual harassment against
women in workplaces and the communities. The rise of the “me
too” campaign has placed various companies on highlight with
Hollywood producer Harvey Weinstein being accused of sexual
harassment and assault against actresses among other to
personnel (Agathis, 2018). The rise has gotten so many
companies bidding to trademark hash tag in their organization
in a bid to enhance the campaign that has seen various females
volunteering to express their experience and seek justice against
their persecutors.
Activism in the 20th century led to rise of unions to address
different issues affecting women in the society. Most of the
unions led to the rise of movements that championed for the
rights of women in the 21st century that are very active and
more vibrant that before (Yocum, 2019). Such movements
include the “me too” that has seen several victims file
complaints against their oppressors.
Entertainment industries are more enlightened in on issues
about activism since they have played a greater role in passing
vital information to the masses across the globe. Entertainment
industries have since been used to pass message to the masses
through film, comedy, and songs and this has led to increased
awareness on the rights of women in the society. Entertainment
industries not only entertain people but also educate masses

32. through experiences that actors and actress went through their
storyline and the message intended to be passed.
Nellie Bly was a journalist who uncovered abuses that
women faced in the island of untouchables. She played a greater
role as an investigative journalist in addressing challenges faced
by those isolated and marginalized in the society. Shirley
Chisholm was a politician who became the first black women to
represent Brooklyn in the congress amidst the racism that she
faced. She was determined to show that black women can also
be good leaders and should be given equal positions as the
whites. Emma Roberts was an activist who funded the group
called Prayer union that later joined forces with Mary J.
Kinnaird which gave rise to the young women Christian
association. (YWCA). Deng Yuzhi was a Chinese socialist and a
Christian who played a greater role in promoting education for
women (Zhang, 2018). Dorothy Height was a civil right activist
who championed for the rights of African American women.
During her leadership at the National Council of Negro Women
(NCNW), she won grants which aided women to attend
vocational training which was aimed at assisting them to open
businesses.
References
Agathis, N. T., Payne, C., & Raphael, J. L. (2018). A “# MeToo
Movement” for Children: Increasing Awareness of Sexual
Violence Against Children. Pediatrics, 142(2), e20180634.
Cross, W. R. (2015). The burned-over district: The social and
intellectual history of enthusiastic religion in western New
York, 1800–1850. Cornell University Press.
Pruden III, W. H. (2019). YOUNG WOMEN’S CHRISTIAN
ASSOCIATION (YWCA). The World of Jim Crow America: A
Daily Life Encyclopedia, 406.
Yocum, S. (2019). Liberal Christianity and Women's Global
Activism: The ywca of the usa and the Maryknoll Sisters.
Zhang, A. (2018). Chinese Christian New Women’s Practicality,
Social Service, and Broad Cooperation: a Case Study of YWCA

33. Women in the 1920s and 1930s. In Christianity and the Modern
Woman in East Asia (pp. 38-61). Brill.
YWCA Analysis Phase I
YWCA Analysis
YWCA is a nonprofit organization that works towards
leadership, empowerment and the rights of both young women
and girls in over 120 countries. The main goal of this
organization is to transform power structure to create a world
free of violence and war, justice and gender equality. Like other
organizations, YWCA faces competition from other
organizations too.
The two top competitors and why
The two top competitors are the Hale House Center and Sesame
Flyers International. The two are non-governmental
organizations which use structured programs to empower youths
and this includes women and girls. They also generate slightly
less or more than YWCA.
The competition in the industry and the bases; price or non-
priced
Just like the for-profit industry, the nonprofit industry faces the
same pattern of competition. The philanthropic pursuit of
donors will push them to choose from the best organization in
the industry. This means that that organization which is
performing better and creating a bigger impact in society
benefit more from donors compared to the rest. However, this

34. type of competition can be detrimental in the nonprofit industry
because even though donors do their research on the impact of
an organization, they do not always get firsthand impact.
The industry offers intangible services to their consumer;
therefore, the competition, in this case, is non-price.
Suppliers in the industry and their power
Porter argues that suppliers have the power to lower the quality
of their services or raise prices of products they distribute
(Porter, 2013). For YWCA, the suppliers are the donors and
volunteers who fund these projects and make it easy for the
organization to run its activities by participating. The donors
have the power to determine how much fund they will give
YWCA. This means that the successful operations of the
organization depend solely on the number of funds the donors
give them. For instance, if the donors reduce the funds then
YWCA will have to reduce the services it offers to its
customers.
The customers and their bargaining power
The YWCA sells its services to young women and girls across
the world. According to Porter, customers are sensitive to price
and quality of services or products that have no differentiation
to competitors (Porter, 2013). In this case, women will become
sensitive to quality when the quality of the service is below the
customers’ expectations. If the customers feel that they are not
well represented by the organization or the organization does
not handle their issues in the right manner then this could be a
threat to YWCA.
Substitute services or products and why
The existence of substitute services in the industry is another
force of competition. Porter states that substitutes occur as a
result of development to increase competition and cause
changes in performance in the industry (Porter, 2013). The
emergence of new organizations which provide women with a
platform to address gender inequalities and injustices
contributes to the fate of YWCA customers. Customers might
opt to switch to the new organization which provides newer

35. services.
Probability of new entrant and why
Running head: YWCA ANALYSIS
1
YWCA ANALYSIS
2
Porter provides the threat of new entrant is one of the forces of
competition. New competition becomes possible because of
availability of resources, new dimensions and the need to gain
new markets (Porter, 2013). The new entry competition
seriousness depends on the reactions of existing companies and
the barriers that exist. The YWCA faces threats of new entry for
more evolved organizations which cater more for the needs of
women.
References
Porter, M. E. (2013). How competitive forces shape strategy.
Harvard Business Review. Retrieved from:
http://prolog.univie.ac.at/teaching/LVAs/KFK-
LM/WS07/Porter.pdf.