This is a great comprehensive business presentation to persuade franchisees of Pizza hut(Traditional restaurant / Retrofit) Why Pizza hut should enter delivery segmentation in 1986? 1. Why 2. How 3. Impact

1.  Key Questions: Should Pizza Hut Enter the delivery segment of the pizza market?
PIZZA HUT DELIVERY SERVICE
 Who are the listeners?
(Franchisee of Pizza Hut)
 Traditional Restaurant
 Retrofit
 Objective of this presentation  To make target franchisees to join delivery service segmentation
 What information should this
presentation include to make
the listeners happy?
 What advantages are there from
the listeners’ point of view?
 1. Market Situation(Potential / Opportunity / Risk /Threat)
 2-1. Why to enter (New Greatest value to purse)
A.The change of customer purchasing
B. Reaching full potential of customers
C. Preventing the rise of competitor
 2-2. How to enter
A. Utilization of our strength (Brand / Customer)
B. Operation of Excellent Customer Services Center
 3. Business Impact for now and future
 Analysis of Audience

2. Conclusion: Entering delivery segmentation will ensure our business growth for now and future.
Let us go for greatness by delivering more smile and satisfaction to Pizza Hut customers
Section Individual visuals
 Environment Analysis
• To define potential, opportunity and risk of market
1. Pizza market forecast
2. Growing segmentation / Decreasing Seg
3. Implication to Pizza Hut franchisee
 Why to enter delivery segmentation now
1. Customer Purchase Behavior
2. Reaching the full potential customer
3. Preventing rise of competitor(Domino)
 How to enter 1. Right segmentation partner
2. Excellent Customer Service Center (CSC)
 One call does it all
 The best convenience in ordering
 Great customer insight flat form
 Business Impact for now and future 1. Increasing New Revenue / Profits
from potential customer segmentation
1. Protect existing business segmentation
 Take Away(Summary) +
Pizza Hut Commitment to Franchisee
1. Summary of Presentation
2. No.1 Innovating leader in Customer Service
 Storyline

3. Presented by KITAE(Jeffrey) MOON
with New Delivery Service
 Franchisee Leaders Summit at Whichita, Kansas in 1986
Next GreatestValue Forum

4. 0
5
10
15
20
25
DELIVERY CARRY OUT EAT IN TOTAL
1982 1984 1986 1990
1. PIZZA MARKET FORECAST
2. GROWING SEGMENTATION
39%
48%
13%
DOMINO PIZZA HUT LITTLE CAESAR
 MARKET SHARE

5. WHY TO ENTER
DELIVERY SEGMENTATION NOW?

6. 1. CUSTOMER
PURCHASE BEHAVIOR
 QUALITY FAMILYTIME
 CONVINIENCE
2. POTENTIAL CUSTOMER
 SPORTSTEAM  GOVERNMENT
 COLLEGE STUDENTS  OFFICEWORKERS
 EAT IN  EAT AT HOME

7. 3. PREVENT OF EAT IN CUSTOMERS FROM DOMINO PIZZA
 LESSTHAN 30 min Delivery
 HOT & FRESH
 Fast Growing segmentation (61% /YR)
 Delivery only by a phone call

8.  REACHING FULL POTENTIAL
 MORE SMILE & SATISFACTION
 CONVINIENCE FIRST

9. HOW TO ENTER
DELIVERY SEGMENTATION NOW?
WINNING STRATEGY

10.  Traditional Restaurant
(EAT IN)
 Retrofit (CARRY OUT)
Customer Segment
 We have
 We do better
 BENEFICIAL

11.  “One Call does it all”
 “The Best Convenience in ordering”(No Name / Tel / Address)
 “Great Customer Insight” (Product Development / Promotion etc)
Innovative Customer Service Center

12.  NO.1 CUSTOMER SERVICE(CSC)
 MORE SMILE & SATISFACTION
 USE OUR STRENGTH  CUSTOMER NETWORK

13. IMPACT FOR NOW & FUTURE
 Excellent Customer Service
 Enhancing current business
 New & Fast Growth Engine

14. TAKE AWAY FOR TODAY
WINNING STRATEGY

15. ONE MORE THING…

16.  NO.1 A LEADER IN
INNOVATING
CUSTOMER SERVICE

17. THANK YOU SO MUCH!