Jarvisavaya2

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Jarvisavaya2

  1. 1. [email_address]
  2. 2. A new customer relationship
  3. 10. Open
  4. 11. Transparent
  5. 12. Honest
  6. 13. Conversational
  7. 14. Innovative
  8. 15. Collaborative
  9. 16. A new media architecture
  10. 17. Google is God. <ul><li>The “fastest growing company in the history of the world .” - Times 1/29/06 </li></ul><ul><li>Controlled 86% of UK searches, 65% of US searches - Hitwise 2007 </li></ul><ul><li>Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen. </li></ul><ul><li>112 million U.S. visitors in 11/2007 - Nielsen. </li></ul><ul><li>Traffic up 22.4% in 2007 - Comscore. </li></ul><ul><li>Earned $15 billion revenue , $6.4 billion profit in 2007. Profit margin: 26.9%. </li></ul><ul><li>Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance. </li></ul><ul><li>S tock up 53% in 2007. Market capitalization: $207.6 billion . </li></ul><ul><li>Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman. </li></ul><ul><li>Controls estimated 40 percent of all online advertising - HipMojo. </li></ul><ul><li>E mployed 16,000 people at the end of 2007, a 50% increase in a year. </li></ul><ul><li>No. 1 brand in the world - Millward Brown Brandz Top 100. </li></ul>
  11. 18. How do you win against Google?
  12. 19. Think like Google.
  13. 20. Ask...
  14. 22. Think distributed.
  15. 23. If you can’t be searched, you won’t be found.
  16. 24. ‘ How do I get a community?’
  17. 25. ‘ Elegant organization.’
  18. 26. ‘ Get out of the way.’
  19. 27. Do what you do best. Link to the rest.
  20. 28. Curate v. create
  21. 29. Collaborate.
  22. 30. Join a network.
  23. 31. Who’s following whom?
  24. 32. Capturing our crowds’ wisdom.
  25. 33. The networked airline The networked corporation?
  26. 34. [email_address]

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