Growing your Business in a Down Economy


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  • Growing your Business in a Down Economy

    1. 1. How you can take advantage of the best time in history to gain market share A guide to leading your market
    2. 2. Areas covered <ul><li>Dangers that threaten your business. </li></ul><ul><li>Marketing best practices that effectively increase your sales even in tough economic times. </li></ul><ul><li>How to attract a lot more buyers and increase and improve your branding. </li></ul><ul><li>Ways to triple sales with simple steps. </li></ul><ul><li>How to brand better, more effectively and more interestingly than any of your competitors. </li></ul>
    3. 3. The current business climate is unforgiving <ul><li>A corporation fails every 3 minutes. </li></ul><ul><li>A company changes control every 15 minutes. </li></ul><ul><li>96% of all companies fail within 10 years. </li></ul><ul><li>26,000 new products and brands are introduced every year. </li></ul>, The Ultimate Sales Machine by Chet Holmes, Portfolio 2007, Dun & Bradstreet 2002
    4. 4. The “numbers” can lead us down the wrong path <ul><li> 1000 </li></ul><ul><li>+ 40 </li></ul><ul><li>+1000 </li></ul><ul><li>+ 30 </li></ul><ul><li>+1000 </li></ul><ul><li>+ 20 </li></ul><ul><li>+1000 </li></ul><ul><li>+ 10 </li></ul>
    5. 5. A cautionary fable for our times <ul><li>There was a hot dog vendor known for selling the best hot dogs in town. His business was booming. </li></ul><ul><li>This man was so busy advertising and selling his hot dogs and making lots of money, that he didn't even have time to read the newspaper or listen to the radio. Consequently, he never heard a word about the coming recession. </li></ul><ul><li>He just kept selling hot dogs to his customers who bought as many as he could make. </li></ul>
    6. 6. A self-fulfilling prophecy <ul><li>Then, one day, his college-educated son told him that an economic recession was coming, and people wouldn't have enough money to buy many hot dogs. </li></ul><ul><li>On his son’s advice, the successful vendor cut back on his advertising and ordered fewer supplies. He took down many of the billboards that lead to his roadside stand. </li></ul><ul><li>And sure enough, people stopped coming to his hot dog stand, and he eventually went broke. </li></ul><ul><li>Then he thought to himself, &quot;How smart my son was in predicting this.&quot; </li></ul>
    7. 7. <ul><ul><ul><li>But look at what happens when companies keep marketing during down times… </li></ul></ul></ul>Copyright 2009 ABI Digital Solutions
    8. 8. Companies that did not cut marketing in the 1974 – 1975 recession came out ahead <ul><li>In the 1974-1975 recession years, companies that did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies that made cuts in the two recession years. </li></ul>Source: ABP/Meldrum & Fewsmith study, 1979
    9. 9. Companies that increased marketing in the 1981 – 1982 recession took a lead that lasted years <ul><li>A study of hundreds of companies during the 1981-1982 recession showed that B2B firms that increased their marketing expenditures during that time averaged significantly higher sales growth both during the recession and for the following three years than those that eliminated or decreased marketing. </li></ul>Source: McGraw-Hill Research. Laboratory of Advertising Performance Report 5262 New York: McGraw-Hill, 1986
    10. 10. &quot;The keys to gaining market share in a recession seems to be spending money and adding to staff. Firms that increased their budgets and took on new people were twice as likely to pick up market share.” Management Review survey of firms in the 1990 – 1991 recession Source: Greenburg, Eric Rolfe. &quot;Fortune Follows the Brave,&quot; Management Review, January 1993 Copyright 2009 ABI Digital Solutions
    11. 11. Why Would this Be? <ul><li>Because everyone else is spending LESS. </li></ul><ul><li>Companies that maintain their marketing expenditures by default have a larger piece of the advertising pie. </li></ul><ul><li>Companies that ‘bury their heads in the sand’ by cutting back on prospecting while waiting for the economy to improve are leaving the window wide open for competitors to gobble up sales. </li></ul>
    12. 12. “ When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Henry Ford Copyright 2009 ABI Digital Solutions
    13. 13. “ Rather than wait for business to return to normal, top executives should cash in on the opportunity that the rival companies are creating for them. The company courageous enough to stay in the fight when everyone else is playing safe can bring about a dramatic change in market position.” Advertising as an antirecession tool Harvard Business Review Source: Dhalla, Nairman K. &quot;Advertising as an antirecession tool,&quot; Harvard Business Review, Jan.-Feb. 1980 Copyright 2009 ABI Digital Solutions
    14. 14. So to be successful, all you have to do is advertise, right? <ul><li>The problem is, conventional advertising does not work the way it used to. </li></ul><ul><li>Let’s take a look. </li></ul>
    15. 15. Consumers today are harder to reach <ul><li>29% of consumers do not read a newspaper. </li></ul><ul><li>In 1960, nearly 90% of the country watched prime time TV. Now less than 30% do. </li></ul><ul><li>25% never watch the evening news. </li></ul><ul><li>70% mute commercials. </li></ul><ul><li>24% own a DVR and watch at least 50% of television programming on replay (skipping the ads). </li></ul>The Arbitron Outdoor Study:,, IBM survey,
    16. 16. People receive so many commercial messages they tune them out <ul><li>Thirty years ago, the average American was targeted by 560 daily ad messages. </li></ul><ul><li>Today, the average consumer receives up to 5,000 commercial messages each day . </li></ul>Source: Source: Experience the message by Max Lenderman. 2005 (published by Basic Books),,+the+average+American+was+targeted+by+560+daily+ad+messages%22&source=bl&ots=ywf5f8-dbm&sig=1SMIO8-G7op3Sx9hwvJOZ_sJ-Mk&hl=en&ei=LXKkSYCbComQtQPEu7WgAg&sa=X&oi=book_result&resnum=1&ct=result#PPA19,M1 , CAUGHT IN THE CLUTTER CROSSFIRE: YOUR BRAND. By: Creamer, Matthew, Klaassen, Abbey, Advertising Age, 00018899, 4/2/2007, Vol. 78, Issue 14 BUY ACME! BUY ACME! BUY ACME! BUY ACME!
    17. 17. It costs more than ever to reach consumers <ul><li>Total US newspaper circulation figures: </li></ul><ul><ul><li>1990: 62,645,000 </li></ul></ul><ul><ul><li>2000: 59,421,000 </li></ul></ul><ul><ul><li>2007: 51,246,000 </li></ul></ul><ul><ul><ul><li>Yet the cost of newspaper advertising per unit of circulation has increased tenfold since the mid-1960s, </li></ul></ul></ul><ul><ul><ul><li>Magazines have seen a fivefold rise in ad costs over this period. </li></ul></ul></ul><ul><ul><ul><li>Source: BusinessWeek July 12 2004, Newspaper Association of America </li></ul></ul></ul>Ad cost increases since mid-1960’s
    18. 18. Magazine circulation has been falling for years Source:   <ul><li>The industry’s paid-verified circulation has declined nearly 11% from 2000 to 2007. </li></ul>
    19. 19. Super Bowl advertising costs have doubled since 1999 Source: ZdnetNews 1/2001,
    20. 20. Don’t look to the Internet to reach your dwindling audience <ul><li>As television viewing and magazine readership declines, time on the Internet is increasing. BUT… </li></ul><ul><li>“ The truth about online ads is that a precious few people actually click on them.” </li></ul><ul><li>BusinessWeek Nov. 21, 2007 </li></ul><ul><li>Percentage of people who click on Internet banners </li></ul><ul><ul><li>1997: 1% </li></ul></ul><ul><ul><li>2001: 0.4% </li></ul></ul><ul><ul><li>Today: 0.2% </li></ul></ul>Ziff Davis Smart Business,  March, 2001, BusinesWeek Nov. 12, 2007 
    21. 21. Many marketing executives today are keeping tight reins on their advertising budgets <ul><ul><li>A recent Association of National Advertisers survey shows companies plan to reduce advertising budgets due to the recession </li></ul></ul><ul><ul><ul><ul><li>77% plan to reduce ad campaign media budgets </li></ul></ul></ul></ul><ul><ul><ul><ul><li>72% plan to reduce ad campaign production budgets </li></ul></ul></ul></ul>Source: Association of National Advertisers survey released 2/10/2009 ,,,
    22. 22. Drop in ad spending Source: Association of National Advertisers survey released 2/10/2009 ,,,,
    23. 23. Marketing best practices that effectively increase your sales even in tough economic times
    24. 24. Consistent care and attention yields spectacular results <ul><li>The seed of the black bamboo plant must be watered and fertilized almost weekly after planting. </li></ul><ul><li>To the frustration of the novice farmer, during the first four years nothing at all seems to happen despite being repeatedly watered and fertilized. </li></ul><ul><li>Then, during the fifth year, in the sixth month, the seed opens and a stalk bursts through the ground. </li></ul><ul><li>Within a period of six weeks, the bamboo grows to a majestic height of 20 feet! </li></ul><ul><li>The question is what was going on in the five years prior? </li></ul><ul><li>Growing the roots that would support a 20 foot growth spurt. </li></ul>
    25. 25. Marketing is exactly like black bamboo <ul><li>Let’s discuss how to break through and get noticed in all the marketing clutter through correct and consistent care. </li></ul>
    26. 26. The ultimate goal of marketing is top of mind awareness <ul><li>Top of Mind Survey </li></ul><ul><li>Name… </li></ul><ul><li>An American car company </li></ul><ul><li>A cola company </li></ul><ul><ul><li>A night-time, stuffy, achy, fever so you can rest medicine </li></ul></ul>
    27. 27. Top of mind choices A $400,000 study shows what gives you top of mind… Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007
    28. 28. The Seven Musts of Marketing <ul><li>Extensive studies reveal that you must use these seven marketing weapons if you want to dominate your market and be the top of mind choice </li></ul>Advertising Company brochure Education Direct mail Public relations Internet Personal contact Advertising/ Signage Education/ Trade Show Direct Mail Public Relations Internet Personal contact Company brochure Consistent Theme/ Slogan Impressions { Conflicting and Varying Messages Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007
    29. 29. What creates the most top of mind awareness? <ul><li>Advertising builds more top of mind awareness than all of the other marketing tools combined. </li></ul><ul><li>Plus…advertising makes all of your other methods work 35% better. </li></ul><ul><li>To be effective, ads must be repeated to become burned into the minds of your customers. </li></ul><ul><li>But advertising effectiveness has declined. There is a science to getting the most for your advertising dollars. </li></ul>Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007
    30. 30. #1 rule: be “Distinctive” <ul><li>Best response-generated advertising must catch the eye. </li></ul><ul><li>Before a prospective client will even think about reading your ad, it has to be distinctive enough to rise out of the clutter. </li></ul><ul><li>Effective advertising also speaks to your audience. </li></ul>In The Corporate Jungle, Identity Is Everything! Communicating By Design Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007
    31. 31. Reach people’s emotions with rich imagery <ul><li>You need advertising with rich imagery that engulf your prospects. </li></ul><ul><li>Enable them to feel the experience and picture themselves </li></ul><ul><ul><li>Using your product </li></ul></ul><ul><ul><li>Enjoying the environment you can create for them </li></ul></ul>Source: “Measuring Emotional Response to Advertising,” ARF/AAAA MI4 Initiative, 2005, Engagement: Understanding Consumers Relationship with Media,,
    32. 32. Color gets more attention <ul><li>Color draws the eye. </li></ul><ul><li>Four-color ads are recalled 53% more often than black and white ads. </li></ul><ul><li>Keep this mind with all of your print marketing, from signs to billboards. </li></ul><ul><li>Consistent look and feel – including color - is critical to building your brand… </li></ul>Source: Advertising Positioning, the MPA Research Newsletter No. 60
    33. 33. How to attract a lot more buyers and increase and improve your branding
    34. 34. Your customers are increasingly on the road <ul><li>98.4% of people ride or drive in non-public transportation vehicles every month. </li></ul><ul><li>70% say they are in traffic more than in previous years. </li></ul><ul><li>People on average spend more than two hours per day in a car – over 15 hours per week. </li></ul><ul><li>People spend nearly 14% of their waking hours in cars. </li></ul><ul><li>People drive an average of 306 miles per week. </li></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>Source: The National In-Car Study 2003, Arbitron, </li></ul></ul>
    35. 35. Heavy commuters have money and families <ul><li>The average American’s round-trip commute takes nearly an hour. </li></ul><ul><li>The heaviest commuters spend nearly two hours a day getting to and from work. </li></ul><ul><li>Heavy commuters spend 19% less time reading newspapers and are less likely to be reached by local TV newscasts, especially the local evening news. </li></ul>Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix,
    36. 36. Do you want an upscale demographic? <ul><li>The top ¼ of Americans who spend the most time commuting or who travel the most miles are much more likely than the national average to be upscale, educated, married and have children – a great demographic for many B2C businesses. </li></ul>Source: The Arbitron Outdoor Study: Outdoor Media Consumers and Their Crucial Role in the Media Mix,
    37. 37. Big business understands the power of outdoor advertising <ul><li>76.9 % of Fortune 500 companies sampled said they would lose sales if they did not use outdoor advertising. </li></ul><ul><li>The average company estimated a decline of 18% in sales without outdoor advertising. </li></ul><ul><li>They also stated that the market saturation with outdoor advertising was much better than any other media. </li></ul>Source: OAAA Survey
    38. 38. Be strategic in spending your marketing dollars – outdoor advertising has the lowest CPM Source: OAAA  
    39. 39. Some options in outdoor advertising <ul><li>Billboards </li></ul><ul><li>Truckside advertising </li></ul><ul><li>Other transit </li></ul><ul><ul><li>Buses </li></ul></ul><ul><ul><li>Taxis </li></ul></ul><ul><ul><li>Mobile billboards </li></ul></ul><ul><li>Street furniture, etc. </li></ul><ul><ul><li>Benches </li></ul></ul><ul><ul><li>Bus shelters </li></ul></ul><ul><ul><li>Kiosks </li></ul></ul>Source:
    40. 40. Outdoor advertising increases brand awareness and positive perception <ul><li>In a market test in Detroit and Minneapolis, both markets ran print and broadcast ads, but Detroit supplemented with billboards and truckside advertising. </li></ul><ul><li>Detroit was the clear winner. </li></ul><ul><ul><li>30% Increase in brand awareness (50% within the target demographic) </li></ul></ul><ul><ul><li>100% positive perception of brand </li></ul></ul>Source: MediaVehicles 2/2001 With outdoor advertising Without outdoor advertising Brand awareness
    41. 41. Reach your customers wherever they drive <ul><li>Billboards are extremely effective for reaching urban commuters, and most were put into place to reach that audience. </li></ul><ul><li>Though many commute to the city, over half of Americans live in the suburbs. </li></ul><ul><li>How can you successfully and cost-effectively reach suburbanites? </li></ul>,,, Haworth Media,
    42. 42. <ul><li>You can reach suburbanites and commuters coming and going with truckside advertising. </li></ul>You may have a fleet of potential billboards on wheels
    43. 43. An ad on a large truck is as big as a traditional roadside billboard <ul><li>Each side of the truck and the back are used as display space. </li></ul><ul><li>The overall display space on a large truck (both sides and the back) is equal to more than a bulletin billboard (typically 10’ x 40’ or 14’ x 48’). </li></ul>Source: OAAA
    44. 44. Truckside visibility can’t be beat <ul><li>Big trucks sit high, and both sides of the truck and the back are clearly visible across traffic lanes as well as close up. </li></ul><ul><li>Commuters see truckside advertising for an extended period in traffic. </li></ul>Source: OAA
    45. 45. The Great News! <ul><li>The most expensive part of outdoor advertising is not the graphics production – it’s the lease! </li></ul><ul><li>You get all the benefits of outdoor advertising, but spend $0 on ad space. </li></ul>Source: OAA
    46. 46. Drawing Them In * Billboards * Vehicle Graphics * On Premise Signs
    47. 47. Outside on-premise signs attract new-comers and remind current ones <ul><li>35% to 50% of the consumer population today shops outside their local area. </li></ul><ul><li>Legible, conspicuous on-premise signage assists in attracting a large percentage of these non-local and new-comer consumers – and remind old customers you are there. </li></ul>Source:
    48. 48. Signs make people aware of your business Source: <ul><li>Survey participants were asked how they first became aware of quick service food, family and atmosphere restaurants. </li></ul><ul><li>The spontaneous nature of the QSF visits at 35% shows the power of on-premise outdoor signage. </li></ul>Participants' Responses Quick Service Food (% of responses) Saw it (the sign) while passing 35% Always knew 29% Word of mouth 14% Advertising 10% All other 6% Don't know 6%
    49. 49. Inside and outside - Signs are critical to increasing profits <ul><li>In a recent study, the addition of a pole sign , or a plaza identity sign including the store's name, resulted in an average increase in weekly sales of 5-10%, which was attributed to increased visibility. </li></ul>Source: California Electric Sign Association (CESA) and the International Sign Association (ISA)1995
    50. 50. Getting Closer * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs Why the Repetition?
    51. 51. Let people know where you are <ul><li>A consumer must be exposed to an ad 9 times before they will buy. </li></ul><ul><li>On-premise signs help develop a memory for a location. </li></ul>Source:
    52. 52. Working for you 24/7 <ul><li>An effective on-premise sign provides 24-hour exposure of its message to a large pool of potential customers at a fraction of the cost (when depreciated over several years) of other media. </li></ul>Source:
    53. 53. Signs remind passing customers on their way home from work <ul><li>The most value is in the P.M. </li></ul><ul><ul><li>Source: The National In-Car Study 2003, Arbitron, </li></ul></ul>
    54. 54. Where consumers stop on the way home from work <ul><ul><li>Source: The National In-Car Study 2003, Arbitron, </li></ul></ul>
    55. 55. Remind the 40% who decide to stop while on their way home <ul><ul><li>Source: The National In-Car Study 2003, Arbitron, </li></ul></ul>
    56. 56. Case Study: K. Hovnanian Homes <ul><li>Although the recent instability of the economy has created a housing downturn across the nation, Houston’s K. Hovnanian/Brighton Homes has maintained/experienced an increase in their traffic & sales numbers when compared to the previous year. </li></ul>Source: Small Business Association,
    57. 57. Case Study: K. Hovnanian Homes <ul><li>K. Hovnanian made some key strategic decisions: </li></ul><ul><ul><li>They decided to maintain their previous years marketing budget rather than slash it. </li></ul></ul><ul><ul><li>They decided to eliminate their newspaper ads. </li></ul></ul><ul><ul><li>They decreased their radio spots </li></ul></ul><ul><ul><li>They INCREASED their spending on outdoor advertising including billboards and signage. </li></ul></ul>Source: Small Business Association,
    58. 58. Case Study: K. Hovnanian Homes <ul><li>With the new outdoor advertising campaign that K. Hovnanian/Brighton Homes just kicked off, they have already begun to see an increase in traffic & sales with hopes of seeing upwards of a 10% increase (or more) by the end of the campaign. </li></ul>Source: Small Business Association,
    59. 59. Case Study: LUBY’S <ul><li>Luby’s Restaurant made a strategic decision one year ago to shift their marketing efforts to Outdoor as their primary brand development tool. </li></ul><ul><li>Luby’s set specific goals they expected from their new strategy. </li></ul><ul><li>In the past year, Luby’s has reached all their internal goals and expectations, and has said they are “VERY PLEASED” with the results thus far. </li></ul>Source: Small Business Association,
    60. 60. Ways to triple sales with simple steps
    61. 61. 70% of purchase decisions are made at the store itself <ul><li>Only three out of 10 purchases are decided in advance of the shopper going to the store. </li></ul><ul><li>70% of buying decisions are made at the store . </li></ul><ul><li>Clearly, grabbing the consumer’s attention is the key to increasing your sales. </li></ul><ul><li>One way to do this is with signs… </li></ul>Source: University of Florida Economics Department
    62. 62. CLOSE! * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs * In Store Signs
    63. 63. Signs stimulate the brain <ul><li>When signs are removed from store aisles, a recent study showed there was very little brain activity – and very few products purchased. </li></ul><ul><li>When signs are added , the emotional area of the brain showed startling amounts of activity and eye movements increased. </li></ul><ul><li>The amount of items that were bought soared . </li></ul>Source: “Measuring Emotional Response to Advertising,” ARF/AAAA MI4 Initiative, 2005, Engagement: Understanding Consumers Relationship with Media,,, Martin Lindstrom, Author of Buyology (2008 ,
    64. 64. Excite your customers and watch sales soar <ul><li>Store signs have been shown to increase sales by 54%. </li></ul><ul><li>Sales increase even more when backlighting is added. </li></ul><ul><li>Remember, only three in 10 purchases are planned before your customer arrives. </li></ul><ul><li>The ability to draw them to your products is largely dependant on your displays and signage. </li></ul>Source:
    65. 65. Point of Purchase * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs * In Store Signs * Point of Purchase Signage
    66. 66. Signs can suggest add-ons and upgrades <ul><li>The positive effects of signage are enormous, especially given that normal profits in the retail industry are approximately 1%-2%. </li></ul>Source: California Electric Sign Association (CESA) and the International Sign Association (ISA)1995
    67. 67. More signs = Increased revenue <ul><li>In a recent study, on average, one additional on-premise sign resulted in an increase in annual sales revenues of 4.75%. </li></ul><ul><ul><li>This translates to a $23,750 increase in average sales revenues for a typical store with annual sales of $500,000. </li></ul></ul><ul><li>On average, one additional on-premise sign increased the annual number of transactions by 3.93%. </li></ul><ul><ul><li>This translates into more than 3,900 additional transactions for a store with an annual average of 100,000 transactions. </li></ul></ul>Source: International Sign Association (ISA)1995
    68. 68. Permanent adhesive floor graphics increase sales, the ultimate measurement of customer attention <ul><li>We are programmed by nature to pay attention to the ground close to us. </li></ul><ul><li>The impact floor graphics have on sales is an average 12% to 18% increase. </li></ul><ul><li>As a comparison, some categories, like soft drinks, which are high volume, are thrilled when they see a 2% to 3% increase. </li></ul>Source: Media Life Magazine,
    69. 69. The I.S.E.E. Formula <ul><li>I: Inform </li></ul><ul><li>S: Sell </li></ul><ul><li>E: Educate </li></ul><ul><li>E: Entertain </li></ul>
    70. 70. Inform <ul><li>Some Signs Can Inform the Public. They Can: </li></ul><ul><li>Give Directions </li></ul><ul><li>Inform Customers of Store Hours </li></ul><ul><li>Identify Sales Merchandise </li></ul>
    71. 71. SELL <ul><li>Sales Signs are BY FAR the most common type of sign </li></ul><ul><li>BUT DON’T OVER DO IT! </li></ul><ul><li>Would you want to shop in a store that looks like this? </li></ul>
    72. 72. EDUCATE <ul><li>The best signs educate the customer! If sales signs are the most overused, educating signs are the least utilized. </li></ul><ul><li>Explain how a product can be used </li></ul><ul><li>Explain how a product is made </li></ul><ul><li>Explain how a product should NOT be used </li></ul>
    73. 73. ENTERTAIN! <ul><li>Remember: No one HAS to go shopping any more! Going to a store is just as much about the experience of going as it is about purchasing an item. </li></ul><ul><li>Shoppers WANT to be entertained. </li></ul>
    74. 74. Signage can set the entire tone for your business
    75. 75. How to brand better, more effectively and more interestingly than any of your competitors.
    76. 76. Origins matter <ul><li>When digital printing was introduced, most printers started with desktop printing of small sizes and have since moved up to grand scale. </li></ul><ul><li>Few of them started out as large graphics printers and are usually playing catch-up in this area. </li></ul>
    77. 77. Color match challenges with large scale equipment <ul><li>The material printed on makes a huge difference in the final look even when the same formulations are used. </li></ul><ul><li>But it takes a great deal of experience and skill in color management on a grand format digital color to ensure your logo, for example, looks the same color across all media. </li></ul><ul><li>Why is color so important?... </li></ul>
    78. 78. The Power of C O L O R <ul><li>Color accounts for 60% of an initial impression to accept or reject a product. </li></ul><ul><li>Knowing which colors to use for your displays and signage is crucial to making an impact on your customers. </li></ul><ul><li>Make sure your printer has designers who understand the use of color! </li></ul>Source:
    79. 79. Blue is the color of trust. Blue also feels cooling and thirst-quenching. Source: The Psychology of color Copyright 2009 ABI Digital Solutions
    80. 80. Red is the color of excitement, speed, danger and passion Source: Copyright 2009 ABI Digital Solutions
    81. 81. Yellow says “warmth and happiness” Source: The Psychology of color
    82. 82. Orange says “affordable” – but not cheap Source: The Psychology of color Copyright 2009 ABI Digital Solutions
    83. 83. Source: The Psychology of color Copyright 2009 ABI Digital Solutions Green says: “abundance, nature and freshness”
    84. 84. Source: The Psychology of color Pink , teal , light blues and navy appeal to shoppers on a budget
    85. 85. Copyright 2009 ABI Digital Solutions The purpose of grand scale graphics is to catch the eye – Can your printer deliver?
    86. 86. Can they handle lighted signs?
    87. 87. Stadium and street graphics?
    88. 88. Wall graphics?
    89. 89. Point of purchase?
    90. 90. Billboards?
    91. 91. Window wraps?
    92. 92. Vehicle wraps of all sizes?
    93. 93. Exhibition and trade show signs?
    94. 94. Unusual custom jobs?
    95. 95. Graphics that set a tone?
    96. 96. And now a word from our sponsor
    97. 97. Every image in this presentation was real job for real ABI Client <ul><li>ABI can serve ALL your large format needs and help you be everywhere your clients may turn! </li></ul><ul><ul><li>Building wraps </li></ul></ul><ul><ul><li>Fleet/Truck/Bus wraps </li></ul></ul><ul><ul><li>Taxi/Car wraps </li></ul></ul><ul><ul><li>Parking lots </li></ul></ul><ul><ul><li>Staircases </li></ul></ul><ul><ul><li>Trade show carpets </li></ul></ul><ul><ul><li>Stadium signs </li></ul></ul><ul><ul><li>Pillar and pole wraps </li></ul></ul><ul><ul><li>Banners </li></ul></ul><ul><ul><li>Exhibit signs </li></ul></ul><ul><ul><li>Scaffolding wraps </li></ul></ul><ul><ul><li>Ferry/Barge wraps </li></ul></ul><ul><ul><li>Bus Benches/Bus Stops/Street furniture </li></ul></ul><ul><ul><li>Window perforations </li></ul></ul><ul><ul><li>Walls </li></ul></ul><ul><ul><li>Billboards </li></ul></ul><ul><ul><li>Point of purchase displays </li></ul></ul><ul><ul><li>Backlit signage </li></ul></ul>
    98. 98. Just a few of our satisfied clients AIDS Foundation of Houston American Heart Assoc. Anheuser-Busch Bacardi USA Baker Hughes Best Western Big Brother Big Sister Blue Bell Ice Cream Caldwell Banker Capital Farm Credit Cavenders Boot City CBS (CBS Coutdoor) Centex Homes Century 21 Champion Exposition Chili’s CitiBank Clear Channel Outdoor Comcast Comfort Inn and Suites Conference USA Conn’s Appliances Country Music Hall of Fame Country Music Association CVS Pharmacy Dairy Queen Dallas Symphony Orchestra Darque Tan David Weekly Homes Days Inn Derse Exhibits Disney Exhibitsgroup/Giltspur Fast Signs Fiesta Mart Foundation for a Better Life Fox Gambrinus Company (Shiner Bock Beer) GES Gold’s Gym Hilton Garden Inn
    99. 99. A few more of our satisfied clients Holiday Inn Houston Astros Houston Chronicle Houston Food Bank Houston Museum of Natural Science Houston Raceway Park Houston Museum of Fine Arts Houston Texans Houston Rockets Houston Zoo Howard Johnson IKEA IMAX Theater James Coney Island Kroger La Quinta Landry’s Restaurants Laredo National Bank Lennar Mattress Firm Midas Miller Brewing Motel 6 Murphy’s Deli Neiman Marcus Panera Bread Perry Homes Quality Inn REMAX Rice University Ryland Homes Salvation Army Sam Adams Sign-a-rama Silestone Six Flags Sleep Inn Sonic Speedy Stop St. Pete Times Forum Subway Super 8 Texas A&M University of Houston University of Kansas US Airways US Bank Woodforest bank XM Satellite Radio    
    100. 100. Our clients say it best
    101. 101. Don’t take our word for it <ul><li>“ I've worked with several large-format printers, but I am sold on ABI. Yes, the product is quality, and the process is consistent. But it's their solutions-oriented &quot;let's find a way to get this done” mentality that has kept me a loyal customer. Keep it up!&quot; </li></ul><ul><li>Preston Horn - Grace Community Church </li></ul><ul><li>&quot;We appreciate you guys so much; you guys do such a good job on the billboard vinyls. Several of our clients are renewing their lease, but their vinyls still look so good they don't want new ones printed. You need to start building in &quot;obsolesce&quot; after a certain length of time!“ </li></ul><ul><li>Beatriz Covey, KEM Advertising </li></ul><ul><li>  </li></ul>
    102. 102. Let us make you look good <ul><li>51 N. FM 3083 Conroe, Tx 77303 Phone: 936.523.1000 </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>“ Revenue-generating digital printing solutions from the earth’s most education-based, customer-centric provider”