History Of The Sony Playstation Essay Examples

History of the Sony Playstation Essay examples
Playstation
One of the biggest giants in the video game world today is Sony and their revolutionary Playstation.
Right now their Playstation 3 is in circulation throughout the world, but prior to last year there was
the original Playstation, and Playstation 2. This was the first video game system that used CD's as
disks for their games, instead of the usual cartridges used by Nintendo, Sega, Atari, and many other
companies. It started off as a collaboration with Sony and Nintendo in 1988 trying to create an
extension to Nintendo's console Super Nintendo called the Super Disk, since most companies were
about to start making systems that way, and it was also much cheaper to create. Since Nintendo
figured out that Sony would get all of ... Show more content on Helpwriting.net ...
This console had an Internet compatibility to play against other users since Microsoft was about to
release a video gaming system called X–Box, which was going to be online as well. It was the first
video gaming system that could read both CD–ROM's and DVD–ROM's, which was a main reason
people, bought this system because it was also a DVD player. It was also backwards compatible
with the original Playstation games and memory cards. The controller was also updated called the
Dual Shock 2, which vibrated and contained all of the same buttons as the original. It also supported
USB with expansion ports. It contained a 128–bit computer–processing unit and contained 32 MiB
of Direct Rambus and had a resolution of 1280 by 1024 pixels. It became the fastest selling and
dominator of home video game console in video game history. By December 2006, 115 million
Playstation 2 consoles were shipped and sold throughout the world, when the newest system arrived
the Playstation 3. The latest and greatest from Sony called the Playstation 3. It was released on
November 17, 2006 in the United States and cost between 499 and 599 dollars. It was a part of the
seventh generation of video games competing with Microsoft's X–Box 360 and Nintendo's Wii. This
system contained a 20–gigabyte hard drive and in the higher priced versions a 60–gigabyte hard
drive. It also had within it flash memory readers and wifi. It works on the Internet
... Get more on HelpWriting.net ...

Analysis Of Video Game Consoles And The Two Companies
1) What are your group 's chosen IT market sector and TWO competing "public" companies that
your group will base its ITMSA research? Why did you choose these two public companies? Please
explain.
My groups chosen IT market sector is video game consoles and the two companies we have chosen
are Microsoft and Sony. We chose these two public companies because they are the largest ones
when it comes to the creation of video games and video game consoles. Microsoft represents the
Xbox series which is one of the largest game consoles in the world while Sony represents
PlayStation which is also one of the largest game consoles in the world. We picked these companies
because I knew we would be able to find a lot of information on them and they are heavy
competitors with each other.
2) What are 3 key findings (facts, information) from your IT Market Sector research (not company
research) you found using the IBISWorld business database that correspond to one or more of the
topics in "Section 2: Market Sector Analysis" in your Google Doc? Cite your sources following
APA.
The first key finding I had on IBISWorld was the fact that annual growth in the video game market
has grown by 4.0% (IBISWorld, 1). I also found that the video game publishing software employs
over 103,000 individuals (IBISWorld, Software Publishing). The last key finding I had was that the
social network game department has advanced heavily since its introduction to the systems
(IBISWorld, Social Network).
3)

Sony Playstation 3
[pic]
[pic]
Executive Summary 3
The anatomy of the product 4
Step Factors 6 Social Environment 6 Technological Environment 7 Economic Environment 8
Political Environment 8
Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10
Environmental influences 11
The Abell–Model: Sony Playstation 3 12
Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation 15
Recommendation 16
Appendix 17
Executive Summary
"To become a leading global provider of networked consumer electronics, entertainment and
services." That's the mission of Sony, producer of the Sony Playstation. Sony, information and ...
Show more content on Helpwriting.net ...
This makes it competitive. Like stated before there is the possibility to stream movies and series
trough a service they made possible especially for the Playstation 3.
The things that are written above are all possible on the Playstation 3, but with an onion ring
diagram we can sort those possibilities out in to a clear picture. This is done by describing the
products different parts and possibilities and also dividing the product in to: the core product, the
tangible product, augmented product and potential product.
Core product: The core product is of course the gaming experience and the entertainment.
Tangible product: The tangible product is the Playstation 3 itself, the hardware, The controller and
cables.
Augmented product: This is the ting you receive with a Playstation 3 but you can't actually touch. In
the case of the Playstation 3 it is of course the fun, the family time. And also the movie
entertainment experience.
Potential product: With the Playstation 3 it is quite difficult to come up things to add to the
possibilities you already have. But next to gaming, movies it would be possible to have a computer

connection so you can surf the web. This is discussed further in the recommendation.
DEZE HAD IK AL UITGEBREID JE MOET KIJKEN IN EEN VAN DIE LAATSTE VERSIES.
Step Factors
Step stands for "Social, Technological, Economic and Political" and this is part of the external

Compare And Contrast Essay On Xbox Vs Ps4
Benton Smith
Ashley Rivers
English 101–020
16 September 2014
Xbox vs. PlayStation The Xbox One and the PlayStation 4 are the most popular gaming systems in
today's market. Sony and Microsoft try everything to meet the needs of the consumer and get people
to buy their product. In doing so they design them to meet today's society while also staying fairly
similar with the previous models. Since the hardware is very similar, the accessories and add–ons
play a huge role in determining if the Xbox One or PlayStation 4 is superior. The Xbox one is a
sleek and very nice looking console designed to impress the buyer with its shiny gloss black finish
and touch screen buttons to make it easier to operate. The Xbox One controller was completely
redesigned ... Show more content on Helpwriting.net ...
They are much more reactive and have a lot better processors. The consoles are well equipped with
great storage and can hold plenty of content. The PlayStation is known to have a more comfortable
controller with a smaller and skinnier design to better fit the player and make it a more enjoyable
experience. Sony improved the thumb sticks so that they don't touch while playing, the triggers have
an inward curve unlike the previous outward curve on the PS3, and the thumb sticks have a concave
surface for more comfort (www.ign.com). The play station has wireless rechargeable controllers and
is compatible with hdmi for more vivid picture and shapes. They are both excellent gaming consoles
but are so complex that they have many differences. The biggest advantage of a PlayStation is that it
can play Blu–ray movies, it has a 500GB hard drive, and it is $400, which is $100 cheaper than the
Xbox (Best Buy). The Xbox one also has the features of Blu–ray and a 500GB hard drive, however
it cannot connect to a mobile device while playing a game unlike the PlayStation (www.ign.com).
Consumers rated the PlayStation 4.7 out of 5 stars and the Xbox received a 4.6 which is very close
considering the PlayStation was released a week before the

Sony Corporation ( Sony )
Overview Sony Corporation (Sony), incorporated on May 7, 1946, is engaged in the development,
design, manufacture, and sale of various kinds of electronic equipment, instruments, and devices for
consumer, professional and industrial markets, as well as game consoles and software. Sony's
primary manufacturing facilities are located in Japan, Europe, and Asia. Sony also utilizes third–
party contract manufacturers for certain products. Sony's products are marketed throughout the
world by sales subsidiaries and unaffiliated distributors, as well as direct sales through the Internet.
Sony is engaged in the development, production, manufacture, marketing, distribution and
broadcasting of image–based software, including motion picture, home entertainment and television
products. Sony is also engaged in the development, production, manufacture, and distribution of
recorded music. Further, Sony is also engaged in various financial service businesses, including life
and non–life insurance operations through its Japanese insurance subsidiaries, banking operations
through a Japanese Internet–based banking subsidiary and leasing and credit financing operations
through a subsidiary in Japan. In addition, Sony engages in a network service business and an
advertising agency business in Japan. The Headquarters, as its name implies, provides global
headquarters functions, ensuring solid cooperation among businesses. Sony will continue to strive to
realize integrated value creation throughout

Sony Mission Statement
Introduction In an economy that thrives thoroughly on technology and progression itself, there are
many companies that have taken advantage of the opportunities that have been offered to them
through science. Because of the continuous growth in technology, companies have been able to find
ways to further their success by offering competitive products and service. One company, in
particular, that has taken full advantage of this feature is Sony. This company alone has had
tremendous success because of their strategic ways of thinking and their unbelievable talent in
taking advantage of every ounce of new technology that is able to be utilized. But also by taking
advantage of online commerce or e–commerce Sony has grown greatly. Sony is a ... Show more
content on Helpwriting.net ...
Of course, just acknowledging a corporate mission statement on a piece of paper will not be enough
in itself to alter the corporate culture, but there are examples of mission statements that have had a
significant impact on corporate culture, depending on the approach of the company. We will look at
two of the more prominent Japanese companies that have been struggling through the economic
hardships of the past decade. When the company was founded in 1946, Mr. Ibuka created the
Founding Perspectus, a document outlining the mission and values that he wanted his company to
adopt. The first section was the "Purpose of Incorporation", which was broken down into the
following eight points: a. To establish of an ideal factory that stresses a spirit of freedom and open–
mindedness, and where engineers with sincere motivation can exercise their technological skills to
the highest level; b. To reconstruct Japan and to elevate the nation 's culture through dynamic
technological and manufacturing activities; c. To promptly apply highly advanced technologies
which were developed in various sectors during the war to common households; d. To rapidly
commercialize superior technological findings in universities and research institutions that are

Sony Marketing Mix
Submitted By: Submitted To: M.Umair Sheikh Mam. Anushey Reg# NI–F7–BBA–212 3rd Semester
Date: 21st October, 2008 Introduction: Marketing Mix is a major concept in modern marketing and
involves practically everything that a marketing company can use to influence consumer perception
favorably towards its product or services so that consumer and organizational objectives are
attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There are
four P's in marketing mix which are: 1. 2. 3. 4. Product Price Place (Distribution) Promotion. SONY
Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo,
Japan, and one of the world 's largest media conglomerate with revenue of ... Show more content on
Helpwriting.net ...
They boast on their Hi–Fi which delivers rich music, made richer with preset equalizer settings.
Among other features which Sony boast to offer are like, multiple disc changers which for putting
many discs at a go. Also, some even house additional features such as the ability to handle multiple
formats, track programming and repeat and random play. The home audio products categorized by
Sony are: Hi–Fi Systems. Home audio accessories. E.g. Digital media port. D. Home Theatre
System Sony has tried to combine the latest video and audio technologies. Sony has developed a
series of Home Theatre Systems that provides customers with an enhanced home theatre experience,
e.g. Surround sound environment and dedicated audio input for connecting portable digital music
players. In this category, Sony has categorized the products as: DVD Home Theatre System Home
Theatre Component System Home Theatre System Accessories E. Digital Photography In terms of
digital photography, Sony has produced a variety of imaging devices depending on the users and
their professions. For example for a casual user or girls there are slim cameras which can be easy to
carry or put on the purse. For real photograph enthusiast and professionals there are more
sophisticated cameras with advanced features like digital SLR camera. And also they have produced
photo printers and frames. The

Case Study: The Sony Brand
Introduction The Sony brand is one the best known brands in the world. Its products, such as the
PlayStation and the Walkman, paved the way for other electric devices without which most of us are
not able to imagine their lives. In this essay, case study information and further research is used to
illustrate Sony's strategy and culture as well as to give recommendations for the future. The case
study 'Sony in the new Millennium" that is used for discussion was written by Robin John of the
London South Bank University. Information that is not taken out of the case study is clearly marked
and included the list of references. The question of what resources and competences Sony displays
and which of these are its competitive capabilities will ... Show more content on Helpwriting.net ...
There are several ideas about what capabilities are and what makes them a competitive advantage.
Prahalad and Hamel (1990) call the capabilities 'core competences' which is similar to Johnson et al.
(2011) who argue that there has to be a clear distinction between so called threshold resources and
competences, which are essential capabilities that a company has to have in order to be able to
compete in an industry; and the distinctive capabilities that make it possible for a company to form a
strategic advantage. A table with Sony's threshold and distinctive capabilities can be found in
Appendix

Sony Marketing Plan
SONY BRAVIA 3D HDTV
®
2010 MARKETING AND PROMOTION PLAN
ALLAABRAMYCHEVA MICHAEL GUZMAN FARAN MAQSUD KEITH McMURDY
ANDREW YAKOVLEV
PREPARED FOR PROFESSOR DAVID DIAMOND MKT 9703 MARKETING MANAGEMENT
CUNY BARUCH ZICKLIN SCHOOL OF BUSINESS 5/2010
TABLE OF CONTENTS
SONY ADVANTAGE p.3 COMPANY AND PRODUCT PROFILE p.4 SWOT AND
COMPETITOR ANALYSIS p.7 MARKETING PLAN OBJECTIVES p.10 CUSTOMER
TARGETS AND SEGMENTS p.12 MARKET POSITIONING p.14 IMPLEMENTATION
GUIDELINES p.16 PROMOTIONAL PLAN p.17 CONCLUSION p.19
SONY ADVANTAGE
! Sonyʼs television business is uniquely positioned to thrive in today's consumer electronics
marketplace. Other manufacturers have accepted the commodiﬁcation of their wares, focusing on
price points and generic television ... Show more content on Helpwriting.net ...
!
PRODUCT
5
PROFILE
! Sony's 3D plans revolve around gaming, movies and sports. Sony is already working on gaming
with the PlayStation 3 upgrade plans and its movies division, Sony Pictures, is already producing
3D movies. "Cloudy with a Chance of Meatballs" will be the ﬁrst in the catalog of 3D movies
created by Sony Pictures Entertainment to be issued on Blu–ray disc, and is scheduled for release in
the summer of 2010. Other movies announced this year in 3D include "Monsters vs. Aliens," and
"Disney's A Christmas Carol." Sony Pictures Entertainment plans to continue the release of both its
latest movie titles and previous masterpieces on "3D Blu–ray discs" going forward. ! The excitement
of sports is also suited to the dynamic realism of 3D, and this is another area in which Sony is

concentrating its 3D efforts. Through an alliance with ESPN, the largest sports broadcaster in the
U.S., Sony will cooperate in the 3D ﬁlming of sports events including "X Games" and "College
Football" to deliver the full impact and excitement of 3D sports broadcasts. Sony is also driving the
growth of 3D in sports such as golf and football through its previously announced 3D agreements
with FIFA and the PGA Tour. ! Discovery Communications, Sony Corporation and IMAX
Corporation announced a joint venture to be established to develop the ﬁrst dedicated 3D television
network in the U.S. The partnership brings together three

Sony 's History And Its Glory
Abstract As a world–well–known company, Sony once gloriously ruled the world electronics
market. However, Sony began a series of crisis in the new century, which makes Sony lost its
domination of the world market. This paper introduces the Sony's history and its glory, and analyzes
the new strategy to re–shape the company. In order to target the market, the product user
identification, user interface design, and the best practice for the company are introduced and
analyzed.
Introduction
In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo with a
total of eight employees. In the following year he was joined by his colleague, Akio Morita, and
they founded a company called Tokyo Tsushin Kogyo (Tokyo ... Show more content on
Helpwriting.net ...
The exclusive tech Trinitron supported television, walkman which led the popular trend, PlayStation
that began the next generation Game consoles era, and the global disk recording standard blu–ray.
With the huge profit from the electronic market, the company started it expansion to other business
area. In 1989, Sony merged Columbia Pictures and TriStar Pictures.("NYS Department of State
Division of Corporations Entity Information",2015) In 2005, Sony acquired 20% of shares of
Metro–Goldwyn–Mayer, Inc., MGM.(Sony Co, 2008). And in 2011, Sony purchased the EMI music
business (Sisario, 2012). All these action showed that Sony had reached its business to
entertainment. Beside the electronic business and entertainment business, the company is also
involved internet and finance.
Goals of Sony Even with a long time domination of the market, after the new century, the company
was challenged. Lack of new technology, Sony's traditional products were outrun by new product
form other company. Walkman began to lose its market share because of newer, smaller, bigger
storage iPod form apple; XBOX 360 of Microsoft tried to take the market from Playstation; and
Trinitron television lost its advantage because liquid crystal display television was replacing the old
technology. What made things even worse was the big crises of 2003, the Sony Shock. April 2003,
Sony announced their 2002 financial report, the company huge amounts of loss was disclosure. Plus
the huge

Marketing Plan- Sony Playstation 3
Marketing Plan Project:
Sony Playstation 3
Planned Designed for (Present– End of 2013)
MKTG–3103–01
Fall Semester 2012
Submitted to: Richard Brand
FVSU
Executive Summary
This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video
game system, and one of the top 3 gaming consoles along with Nintendo's Wii and Microsoft's
Xbox. Sony
Table of Contents
Introduction
Situational Analysis Internal Environment Key Executives Board of Directors Employees Product
External Environment Customers Competitors SWOT Strengths Weakness Opportunity Threats
Marketing Objectives
Marketing ... Show more content on Helpwriting.net ...
Competition
Sony has two major competitors when it comes to game systems and they are Microsoft and
Nintendo.
Microsoft has a product called the Xbox 36, while Nintendo has the Wii.
Nintendo has centered its game play around motion capture technology by making all of their games
centered on motion sense.
The Xbox is backwards compatible with its previous Xbox games unlike the PS3 which can turn
some customers toward the Xbox.
Xbox also has a lower price than their most comparable competitor Sony, with the Xbox costing
$150 and lower and the Playstation offered at no lower than $200.
Although Nintendo's game play mechanics are significantly different it also is offered for the
cheapest price causing customers to buy more of them.
SWOT Analysis
Strengths

It has a blue–ray player which gives better sound and graphics
It has free wifi
It doesn't use a points system for downloads so you know exactly how much you are buying
something for
Free online music streaming (vidzone)
It has BBC iplayer
It can run linux OS so it can double up as a pc (not on the slim)
You can get play TV on it you can connect your psp to your PS3 and remotely access your PS3
Lots of media support such as photos, videos and music.
Controllers charged by usb cable.
It has an internet browser
Weaknesses
music playback (for certain games)
limited

Samsung Yemen Lcd Tv & Its Accessories Marketing Plan 2012...
SAMPLE MARKETING PLAN FOR SAMSUNG 3D TV "Inspire the world, create the future." 1.0
Executive Summary Samsung Electronics has proven to the business world that they are one of the
most prestigious technology companies in the industry. With more technology advancements than
our market can handle at this point and time, Samsung has paved the way for the future in
electronics. One of the most popular new "toys" in the market today, is the unbelievable 3D TV. The
first 3D TV was launched in March of 2010, and has already had a major impact on the market.
Samsung dominated the market, controlling nearly90% of the total share. Samsung's product, the
9000 series TV, is incomparable to competition with its ultra–thin screen, measuring ... Show more
Mitsubishi is the most recent follower of trends by recently adopting the Smart TV idea and
integrating Internet connectivity into the unit. .3 Panasonic Inc. Panasonic, another Japanese
company, is another competitor finding its way to the top three market shares in the TV market.
Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry by 2018, the
100th anniversary of their founding. After Samsung initiated an unexpected price war with
Panasonic at the opening of the 3D market, they announced an expectancy to miss sales targets for
the first year. Demonstrating Samsung's sound knowledge of good pricing strategies keeping
competitors on edge. Panasonic's premier 3D product differs in the backlight composition, opting to
use plasma for the opening of the 3D market. LG Electronics Inc. LG Electronics is a Korean
company. LG Electronics Inc., ranking as the world's second–largest maker of flat–screen TVs, said
it aims to strengthen its presence in the burgeoning 3D TV market, seeking to grab a share larger
than its target for the liquid–crystal display (LCD) TV market. LG is eyeing 25 percent of the global
3D TV market this year, which amounts to 950,000 sales based on an annual market forecast of
3.8million units. That compares with

Customer Analysis: Sony: SWOT Analysis Of Sony
SWOT
Strengths
Sony is successfull in acquiring licenses and patents for building strategic partnerships and business
development. Sony is licensed to use not only local Japanese patents; in fact, Sony is even more
successfull in obtaining licenses to use international (foreign) patents. Another interesting point is
that Sony can still use some other patents even without legally owning them.
Reputation of brand name and corporate image. Sony is a globally well–known brand name and it is
illogical to question the top quality of the products and services. Regarding the products, I always
found the functionality and design very appealing. Regarding the services, Sony is famous for its
post–purchase services. Contacts are always kept with every client and warranty are available for
products sold. Finally, Sony works hard to support customer information centers in its biggest
markets.
As a global brand, Sony is very successfull in expanding its business network and already covers
more than 200 countries.
Finally, Sony has an effective supplier management system. The corporation has ... Show more
Nowadays, it takes just a few minutes for a customer to make research and evaluate competitors.
Customer reviews provide others with valuable insights. The point here is that this decreases
switching (transaction) costs for customers to switch from Sony to Apple, for example, and vice
versa. As it was mentioned earlier, customers are sensitive to prices and price elasticity of demand is
high. The most important thing that matters to customers is price, not quality, because all of big
players offer very similar products in terms of design and functionality. More customers prefer
buying online, and this pushes down switching (transaction) costs even further. To summarize,
buyers have the power to influence Sony directly because they can easily switch to competitors; but
also indirectly, through exchange rates, as Sony is all about international

Sony 's Corporate Brand Identity
Background
Sony is one of the largest consumer electronics manufacturers in the world. It has introduced various
high quality products such as the Play Station series product line. However, Sony has not managed
to have a positive net income and has faced six net loss in the last seven years. Aiming for a turning
a round, Sony declares a goal of $4.8 million of operating profit in the fiscal year 2017 and targets a
10% return on equity (the Economist, 2015). Sony's business strategy to is to restructure and divide
the company into three sectors, which are Growth Drivers, Stable Profit Generators, and Volatility
Management, to give the business sectors the independence to operate in the most efficient manner
(Baker, 2015).
Sony has ... Show more content on Helpwriting.net ...
dollar, and the Euro (Griffin Consulting Group, 2012). Although the economic landscape is
changing for Sony, the company has potential to grow through its reorganizing activities.
Problem Statement
Sony must reposition its "growth driven" and "stable profit generator" sectors in their markets to
increase its audience, achieve sales growth, profit expansion and maximization, and capture market
shares.
Alternative Solutions
To regain some of its market share in its "growth driven" and "stable profit generators" sectors, Sony
can reposition its competition in the minds of consumers. For instance, Sony can use comparative
advertising to demonstrate that its brands are superior to its competitors. In this situation, Sony can
attempt to alter the portrayed image of its competitor, Nintendo, and position its PlayStation game
console as the better–quality product (Positioning(marketing), n.d).
Sony can also differentiate themselves in the market by employing a consumer–focused positioning
strategy. A consumer–focused positioning strategy revolves around consumers. This strategy can be
tailor made to the audience by using social media, apps, and other online platforms to engage,
access, and directly communicate with consumers (Positioning(marketing), n.d.). Being consumer
focused is in line with Sony's new planning

The Battle Of The Consoles
Battle of the Consoles The battle of the best console has been in full force since Microsoft and Sony
created the Xbox and PlayStation. They have caused controversy among gamers for numerous years.
The majority of articles state, "PS4 has been more popular compared to Xbox" (Feria). People like
to argue which is better, but when choosing it is mostly a matter of opinion. Most gamers do not
look at the statistics. The PlayStation 4 has continually outsold the Xbox One since their release
(Elise). When researching, one can infer that the PlayStation 4 is a better choice than the Xbox One.
Games
First of all, all gamers have personal preferences, and quite a few favor PlayStation 4 games over
Xbox One games. Each console has games that are limited to only them. Microsoft has been
preparing new games, such as Titanfall, that are completely exclusive to the Xbox One (Feria). Sony
is also going to launch new exclusive games in 2015 like Uncharted 4 and The Order (Feria). Since
there are only a select few games that are exclusive, it makes it difficult to say which is better in this
matter. Some users depend on the graphics of the games that are not exclusive to the consoles to
decide between them. The graphics of the PlayStation 4's games often have a higher quality than
those of the Xbox One. A user's opinion is the sole method in deciding between the consoles when it
comes to games.
Price and Sales In the beginning, Sony's console cost much less until Microsoft reduced

How On Deal With A Standards Battle?
Shiwei Wang 1417378 How to deal with a standards battle?
Introduction
In recent years, the rapid development of technology has raised businessmen's awareness regarding
the strategy to deal with standards battles. When a new technology is released onto a market, several
competing standards are likely to be released. Under these circumstances, a standards battle may be
faced by companies. Clearly, it is of great importance to establish effective strategies to address the
problem since companies betting on the wrong standard can result in high losses or even leaving the
market (Shapiro and Varian, 1999).
When talking about standards battles, the Blu–ray Disc vs. HD DVD format war was one case
which had generated fierce discussion. This essay will first give a brief description of the Blue–ray
Disc and HD DVD case. Then, it will introduce the concept of network effects which played an
important role in the format war. Finally, some suggestions will be given to deal with standards
battles based on the analysis of the case. It is argued that making commitments to a company's own
technology, building an early lead and attracting suppliers of complement could be three effective
strategies for a chief executive officer to deal with standards battles.
Blue–ray Disc and HD DVD case
The format war between HD DVD and Blu–ray Disc could be traced back to 1995, when companies
began experimenting with the blue laser diode, which had shorter wavelength and enabled more data
to be fitted

Sony Corporation And Its Impact On The World
Sony Corporation was founded on the 7th of May 1946 in Tokyo, Japan as a joint stock company
under Japanese law. To start it, the founders incurred a cost of 190,000 yen. The co–founder of Sony
Corporation in May 1946 was Masaru Ibuka. The other co–founder who founded the Sony
Corporation in America iin160 was called Akio Morita. When established Sony Corporation was
named Tokyo Tsushin Kogyo Kabushiki Kaisha but later in January 1958 the name was changed to
Sony Kabushiki Kaisha which means Sony Corporation in English. Sony Corporation entered the
list of the Tokyo stock exchange in December 1958. (Cooper, 1995) Sony TR–72 which was a
transistor radio was released in December. In 1960 the TV8–301, the first direct television ever in
the world, was introduced. In June 1961, it distributed American Depositary Receipts ("ADRs") all
though the United States of America. N 1962 the smallest and lightest TV was introduced. In March
1968, Sony established CBS/ the Sony records inc. in Japan, which is currently known as Sony
Music Entertainment (Japan) Inc. ("SMEJ"). It was set up as a company whereby there is 50–50
joint venture between the Sony Corporation and CBS Inc. in USA. SMEJ became a Sony
corporation's wholly–owned subsidiary in January 1988. In November 1991, Sony music
entertainment Japan was listed on the 2nd section of TSE (Robert, 2014) In September of 1970, the
Sony Corporation was in the New York stock exchange. In august of 1979, Sony founded the Sony

Social Media Marketing As A Marketing Tool Essay
SOCIAL MEDIA MARKETING
Social media marketing (SMM) is a form of internet marketing that uses social networking websites
as a marketing tool. The main goal of Social media marketing is to produce such content that users
will share with there social network so that company can increase brand exposure and can broaden
costumer reach
Social media marketing became popular with increase popularity of social networking websites such
as twitter, Facebook, Myspace , Linkledin, Google+ and pinterset
ADVANTAGES OF SOCIAL MEDIA MARKETING
1.Increased brand recognition – One of the main benefits of social media marketing is increased
brand recognition because social networking websites are used by more than the two thirds of a
country social media is a perfect channel to promote the brand to potential costumers. 75% of the
people said that the product information found on social media influences there buying behavior. So
the first advantage of social media marketing is Increased Brand Recognition
2.Legitimize a Brand – Another way in which social media marketing helps with costumer is by
establishing a brand as legitimate. When Internet costumer discover a retailer or business the want to
use it but does not know how to use it so customers take help from social networking websites. It
should also be noted that poor social marketing can also lead to delegatimization. If a customer goes
to social media page of a brand and he does not see any update in last few months then he will
assume

Massive Breach At Sony Play Station
Title: Massive Breach at Sony Play Station By Durga Sravani Nandyala Northeastern University,
College of Professional Studies Submitted to: Prof. Jason Black Abstract An analysis on the massive
data breach on Sony play Station. This document has been presented as an academic exercise. This
document would include the causes of the incident, Sony communication to the breach with
customers, customer impact on Sony and finally steps taken by Sony in their recovery from the
breach. Keywords: Sony Breach, Causes, communication, Customer impact, Steps taken Massive
Breach at Sony Play Station Sony is a Japanese multinational corporation headquartered in Tokyo,
Japan. It has diversified businesses which primarily focused on Game Entertainment, Electronic,
Gaming Consoles and financial services. Sony is one of the comprehensive entertainment
companies in the world. Sony group engaged in business through different operation segments like
electronics including video games, network services, and medical business. Such a big organization
which has a Hugh market has been met with a massive data breach. Let's see the causes for data
breach at Sony. Sony Play station Network outrage was the result of an External Interruption on play
station network of Sony and Qriocity services. Here, approximately 77 million accounts personal
details were compromised and restricted users of play station from playing online. This attack has
been caused due to malicious software

Xbox One Vs Ps4 Comparison
Have you ever wondered which gaming console was the better pick, or purchase? I am sure a lot of
people have run into this problem. I'm here with this essay to make sure you make the right choice,
of course it's your purchase so it's all personal preference on which console you decide to buy. The
two consoles I have chosen to compare & contrast are the Xbox One and the PS4. These consoles
are both very well known consoles, and the developers who made the invention make lots of money
off of these two consoles every year. These two well known consoles are probably some of the
biggest money makers every year. When a new console is released and you're trying to get your
hands on it on the release day you may run into some problems. Even worse problems than Black
Friday shopping, so make sure you're ready for what may occur during your purchase. When
purchasing one of the new consoles that come out. If you want to get an Xbox One or PS4 these two
consoles are the front–runners of our current generation. For the ... Show more content on
Helpwriting.net ...
You need a good gamepad to play games, and both the Xbox One and PlayStation 4 have them. The
Xbox One gamepad is a slightly updated version of the Xbox 360 controller, with a more rounded
feel and trigger buttons that offer individual force feedback. The DualShock 4, the PS4's gamepad,
is a completely overhauled controller that keeps the best parts of the DualShock 3 gamepad and
fixes the worst. The analog sticks feel better, the triggers are more responsive, and the controller just
feels nicer in the hand. It even features a built–in speaker and a potentially useful, but so far
underutilized touchpad in the middle. The only problem with the DualShock 4 is the light bar that
marks which controllers are on and assigned to which players. Fortunately, Sony has since updated
the PS4 to let you dim the light bar significantly, which cuts down on

The Cyber Attack Of Sony 's Playstation Network
In the era of information rich technology, society has unwittingly exposed individual identities to
big corporations online, whereby intensely secure information of oneself is used to stimulate
revenue. With digital profiles that are created and used daily on social networking mediums such as
Facebook, individuals are creating a platform for data mining, phishing and also malicious activities
of online predators. There are many large corporations that claim to keep information confidential,
which strengthens trust with users to distribute personal information within their databases. This can
be elucidated with the use of cloud based services, and it is concerning the activities are executed
with this access of information. Some of these questionable factors about confidentiality are
mentioned in the terms and conditions of a site, that are read by the scarce minority of people.
Nonetheless, with instances such as the cyber–attack of Sony's PlayStation Network, it is evident
that there is little to no information that is secure in the digital world. It is therefore evident that
possessing knowledge about these issues will lead to greater security. It is the free to use social
mediums such as Facebook that pose the greatest risk of tracking and obtaining identity information.
Social networking platforms such as these obtain information from the activities of users on the site.
With a deeper look into networking sites that offer free signup such as Facebook, the definition of

Sony Essay
INTRODUCTION THE COMPANY BACKGROUND Sony Corporation, ordinarily alluded to as
Sony, is a Japanese multinational aggregate enterprise headquartered in Konan Minato, Tokyo,
Japan. Its differentiated business is fundamentally centered around the Consumer and Professional
gadgets with divisions Gaming, Entertainment and Financial administrations parts. The organization
is one of the main makers of electronic items for the customer and expert markets. Sony is
positioned 116th on the 2015 rundown of Fortune Global 500. Sony Corporation is the gadgets
specialty unit and the guardian organization of the Sony Group, which is occupied with business
through its four working portions – hardware (counting computer games, system administrations
and restorative business), films, music and budgetary administrations. These make Sony a standout
amongst the most exhaustive excitement organizations on the planet. Sony's important business
operations incorporate Sony Corporation (Sony Electronics in the U.S.), Sony Pictures
Entertainment, Sony Computer ... Show more content on Helpwriting.net ...
One was the Latin word "Sonus", which is the base of sonic and sound, and the other was "Sonny",
a commonplace term utilized as a part of 1950s America to call a boy.[4] The initially Sony
branded
item, the TR
55 transistor radio, showed up in 1955 yet the organization name did not change to
Sony until January 1958. At the season of the change, it was to a great degree strange for a Japanese
organization to utilize Roman letters to spell its name as opposed to composing it in kanji. The move
was not without resistance: TTK's essential bank at the time, Mitsui, had solid sentiments about the
name. They pushed for a name, for example, Sony Electronic Industries, or Sony Teletech. Akio
Morita was firm, then again, as he didn't need the organization name fixing to a specific industry. In
the long run, both Ibuka and Mitsui Bank's director gave their

Sony 's Present Fiscal Challenges Essay
Executive Summary: Sony 's present fiscal challenges are tied into its corporate society which were
expressed in excess of 30 years back. With such an expansive multinational company, more
noteworthy arranging and more utilization of methodologies ought to be sought after. Sony could
begin with the usage of another statement of purpose, with benefit and profits of the organization
fixing all the more nearly too ordinary operations. Inside, the four compels, the administration, the
creators, the creation and the showcasing ought to attain better correspondence and collaboration.
Union and collaboration between contenders ought to additionally be eagerly sort after to make
guidelines in new fields. Sony ought to go for being the pioneer as opposed to being the dissident.
With respect to cost cutting, Sony ought to genuinely consider setting up operations in other Asian
nations keeping in mind the end goal to exploit the shabby work and the sprouting markets. At long
last, enhancement, as opposed to seeking after the quick changing and effortlessly imitated shopper
products market, Sony ought to utilize its innovative expertise for top of the line business and office
gear. Q1. Describe the company selected (using financial and non–financial data) in terms of their
history, corporate identity, company structure, capital structure, shareholding, competitive advantage
and context in the market place. Ans. Sony thought that it was ' starting in the wake of World War II.
In 1946,

Japan 's Defeat During World War II Essay
Masaru Ibuka founded Sony Corporation in the aftermath of Japan's defeat during World War II (IJ
106). Following the company's startup, Ibuka urged Akio Morita, a navy technical lieutenant in
thermos optical weapons, to come to Tokyo and join him in the start–up of his new business venture
(IJ 106). In May 1946, Sony Corporation was officially established as Tokyo Tsushin Kogyo
Kabushiki Kaisha (Kabushiki Kaisha), a joint stock company (SE1). From the start Ibuka and
Morita were determined to develop a global market for their products (Global 50). During the early
1950's Japanese products suffered from the public perception of their "poor quality" as compared to
products made in the United States (IJ 106). Morita reasoned that if Sony was going to enter into the
manufacturing and sales of electronic equipment, it was necessary to establish a market presence in
the United States (IJ 107). Thus in 1952, Morita decided to traveled to the United States in order to
examine how US companies manufactured and marketed tape recorders as well as to examine
potential market opportunities for Totsuken exports (IJ 107) At the time, Western Electric had
recently made the patent rights for manufacturing a transistor (which was invented in 1948 at
AT&T's Bell Laboratories) available to anyone who would pay royalties. Ibuka's desire to
effectively use the diverse strengths of his engineering and specialist talent would ultimately
influence his decision to have Totsuko work on the

Sony : A Global Leader
Sony is a company that needs very little introduction, it's a global leader in many different aspects of
the international market. Its pure size means that they are widely respected and their revenues prove
to be a major boost to any countries GDP. This document will look at how Sony began, structures its
organization and the hand it's had to play in the political scene. This document will run a detailed
investigation into Sony with the growing importance of corporations and their entrance into the
political scene. Which has proven is inevitable with government either aiming to attract big business
or keep what little they have by making deals and catering to their needs, as well as the growing risk
of hacking and the need for cyber ... Show more content on Helpwriting.net ...
When looking at how companies, specifically transnational corporations you have to consider what
that money could be used for especially in an age where most companies possess more capital than
most countries, This can be seen clearly in the case of Wal–Mart with its overall revenues surpassing
the GDP of Norway making it in theory the 25th biggest country in the world.(Trivett, 2011) Would
it be so far off base to suggest that Sony to some extent carries some weight on the political scene
not just in their home country of japan but also on foreign shores? With Sony pictures even
confessing to the fact that the world famous movie 'the interview' which depicted the assassination
of North Korean leader Kim Jong Un which was mainly intended to push the idea of an invasion on
to its shores. It was suspected that American officials had been in contact with Sony representatives
to discuss the matter well before the movie was released. This was later proven as investigations
found interactions between Sony and U.S officials. The purpose of these meetings was to discuss the
specifics and intent of the movie (Hornaday, Ann. "Sony, 'The Interview ' and the Unspoken Truth:
All Movies Are Political." The Washington Post. 18 Dec. 2014. Web. 2016). So far all that's been
shown is the possibility of their political connections. The document will go further as to analyses
Sony entertainment from a business stand point. To understand how a

Sony 's Key Manufacturing Facilities
Overview Sony Corporation founded in 1946, is involved in the design, manufacture, development,
and sale of various kinds of electronic equipment, instruments, and devices for customers, industrial
and professional markets, also game consoles and software. Sony's crucial manufacturing facilities
are located in Japan, other Asians countries and Europe. Sony also utilizes third–party contract
manufacturers for certain products. Sony's products are marketed throughout the world by sales
branches and unaffiliated distributors, and direct sales through the Internet. Sony is involved in the
development, production, manufacture, marketing, distribution and broadcasting of image–based
software, motion picture, home entertainment, television ... Show more content on Helpwriting.net
...
They received the first Emmy ever awarded to a Japanese company in 1973 for developing the
Trinitron color TV system. Sony launched the famous "Walkman" in 1979, which was a successful
product for the Sony. In 1982, they brought the world's first CD player, soon followed by a portable
version called the "Discman". They began foraying in to cameras in the 1980s producing a wide
variety of consumer–use still cameras and camcorders. In the 1990's they began producing home–
use PC's launching their "VAIO" series. But Sony is not producing PCs anymore. Around the same
time they launched their wildly famous PlayStation gaming consoles, originally in a joint venture
with Nintendo but eventually spinning it off in to a product of their own. Today Sony is a well–
known technology company with much diversified products line ranging from their original line of
products, home audio, wireless mobile pairing, recording media, robots, and more. Internal Analysis
Mission and vision "Our unlimited passion for technology, content and services, and relentless
pursuit of innovation, drives us to deliver ground–breaking new excitement and entertainment in
ways that only Sony can.Creating unique new cultures and experiences. Everything we do is to
move you emotionally." June 2015, Sony Corporation announced the establishment of its "Green
Management 2020" group environmental mid–term targets that will take effect from fiscal 2016
through 2020. Sony is devoted for the

Knowledge Inventory. System/Console Andguide/Tips .
Knowledge Inventory System/Console and Guide/Tips
Playstation or any other form of video games have helped a lot of kids including me on a emotional
and mental level. Engaging in video games can release a lot of anger and depression/stress. For
example, someone has no social skills;and don't really get out in public that much can increase that
skill. But when that person gets online;and plays with all those players around the world and
socializes with the realizing someone wants to be his/her friend;would make the day a brighter one.
So those who criticize playing the game to much or etc shouldn't;because some who really need
video games for that specific reason should have no problem ... Show more content on
Helpwriting.net ...
And providing information for the wrong system wouldn 't be wise especially towards beginners.
Now we all know in the future there is going to be technology beyond our predictions, but learning
how gaming works on a scientific level would be interesting. Like how some data in the memory
cards Sony created for the playstation which happened to be small in size regarding storage and
game usage. More scientific information I plan to learn is how graphics make video games come to
life, and how much the AI or artificial intelligence in video games have more and more common
sense than usual games. Designers who create and develop video games want the players to feel a
videogame is real, which is why they decided to add vibration to the controllers for the systems. So
if there was an explosion or if you where to reload your weapon it would vibrate indicating that real
life experience. Although Sony who are the creators of Playstaion added sound to the controllers,
which allowed gamers to have the feeling of being involved with the game on a personal level,
because their game is talking to them.
Every time a new system comes out I am always investigating all the details from small to big. But
one thing I didn't really understand was the online downloading for games without buying the disc.
Unlike this generation, I am used to buying the disc so I would be able to take it from place

Sony : An Interesting Company
Sony is an interesting company. Today it is much known for its invention such as, PlayStation or the
Walkman. But Sony just as small as any other company. It started in the late 40s. In its early stages it
only had a total of eight employees selling radios out of a store. The company grew to fame to its
innovation of the portable Walkman. In 1979 song created the first ever portable music player. The
Walkman was created by Nobutoshi Kihara and the creator of the company Masaru Ibuka. It was
Ibuuka idea to build the Walkman. He told the designer to build something small that you have
listen to music on the go. So on July 1st 1979 the Product came on the market. At the time the
company made 30,000 Walkman and they hope the consumer would like it and many would sell.
Not only did they sell the 30,000 but the number of Walkman sold was unimaginable. The company
sold over 400 million Walkman to date. The Walkman was ahead of its time. It premise of the
Walkman is still used today. A Portable device that you can plug headphones in and listen to the
music of your choice on the go. Some companies only have one great invention but Sony had many
that change the electronics world for the better. One of Sony's biggest scores was the PlayStation.
It's a device that they still make to this day. Today they are making and selling the 4th generation of
the game and people still are lining up to get it. The first PlayStation and the start of Sony Gaming
was in 1994. At that time people

Sony Music Entertainment Executive Summary
Sony Music Entertainment Executive Summary
Originally launched as American Record Company in 1929, Sony Music Entertainment Inc. has
since established itself as a leading manufacturer of video, audio, communications, and information
technology products.
In September 1976, the joint venture CBS/Sony Records Inc. presented the market with the
revolutionary compact disc (CD) and began producing the disc in America in 1983. After joining
Bertelsmann AG, Sony eventually acquired BMG's stake in 2008, and began functioning as a wholly
owned subsidiary. In July 2012, Sony/ATV Music Publishing purchased the publishing rights of the
EMI group, which strengthened Sony's position as the world's largest music publisher.
Sony's innovative approach and successful brand name, being associated with numerous motion
pictures, computer entertainment, music, television, and online businesses, makes Sony one of the
most successful, extensive entertainment and technology companies in the world.
Despite Sony Entertainment's success, due to a declining industry, Sony has been unable to sustain
their profit margins from previous years. After an in–depth analysis of Sony Music Entertainment's
industry position and it's rival competitors , along with an assessment of their internal and external
environment, I have developed two recommendations that will increase Sony Music's long–term
profitability in the digital music industry. The following recommendations, derived from the
addendums below, will

Marketing Strategy for Sony Playstation
Sony Marketing Assignment
Stefan van der Fluit
(1122828)
Analyse issues in the Company Case from a Strategy perspective, and then discuss one of the
issues identified. (50% marks)
Stefan van der Fluit (1122828)
Gaming has been around ever since the invention of computers, being a great form of inexpensive
entertainment. In 1993 Sony realized the true potential gaming had to offer and decided that they
wanted a piece of the cake; Sony Computer Entertainment was born. A year later, Sony's released
the PlayStation. Ever since then the PlayStation brand has been a true icon amongst the gaming and
home en tertainment community.
Due to the rise in competition, Sony has to keep on innovating in order to keep attracting ... Show
more content on Helpwriting.net ...
Threat of new Entrants:
The possibility that there will be a new entrant into the game –console industry is quite unlikely, for
many reasons. The technological know –how is quite high, and would require significant capital to
invest into, in order to be able to compete with current competitors; the fixed costs to produce such
consoles would also be quite high (When
Sony first launched the PS3 the manufacturing costs amounted to roughly 800 USD per unit,
meaning Sony had to accept losses on each console sold. Now however they managed to reduce the
costs by 50%)8. Sony also holds an impressive portfolio of patents, which would make it hard for
any new comer to compete without making some sort of arrangement with Sony.9 Since the
PlayStation brand has been around for over fifteen years, Sony has the advantage of long –term
branding as well as high customer loyalty towards their brand.10 Therefore the threat of new
entrants is: Relatively Low.
Rivalry within Industry:
As there are currently three companies in the game –console market, the industry growth rate is
quite low, however now with the threat of mobile gaming , this rate has slowed down even more,
reaching a saturation point in 2009. 11
12

7
(Takahashi, 2011)
(WILSON, 2008)
9
(Städtler, 2010)

Business Strategies Of Sony Corporation
Introduction The purpose of this paper is to suggest investing in Sony Corporation, one of the most
recognized names in consumer electronics. "Sony was established shortly after World War Two in
the form of an electronic manufacturing company" (Sony). "Around the 1990s, Sony converted itself
from an electronics manufacturer to a global entertainment company establishing a leading position
in music, movies and computer gaming" (Sony Corporation Japan). With various sub–divisions of
the company Sony remains versatile, with each department bringing in revenue. "The divisions that
make up Sony includes Sony Electronics, Mobile Communications, Computer Entertainment,
Pictures Entertainment, Network Entertainment International, Music Entertainment, and Online
Entertainment" (Sony). Using top business strategies, and improving product quality, assists in the
persistent success of the company. These products appeal to wide range of consumers due to the
global diversity present at Sony. In this paper I will be discussing these topics in depth to help
support the reason why it would be beneficial to invest in Sony. Business Strategies Corporate
Governance Amongst Sony Corporations' business strategies lies corporate governance. Corporate
governance retains one of the more successful management strategies. These strategies allow
managers to define their roles and isolate the issues of ownership from management. As a result
faster decision making occurs which allows managers to focus

Compare And Contrast Xbox 1 Vs Ps4
Xbox 1 VS. PlayStation 4 There were 7,404,000,000 people on earth in 2016 and by that time
1,800,000,00 of them where people who play video games "gamers" , and ever since then the
demand for bigger and better gaming devices has been increasing. Now there are two major
companies in the gaming console scene, Microsoft and Sony, with there latest gaming consoles the
PlayStation 4 and the Xbox 1. Many people argue over witch of the consoles are better, and
I am here to prove that PlayStation 4 is better than Xbox 1.
One reason that the PlayStation 4 is better than the Xbox 1 is that the PlayStation 4 has better
graphic quality. according to a study conducted by the professional gaming company
IGN the PlayStation 4 matches the Xbox ones fps ( ... Show more content on Helpwriting.net ...
For example the team based shooter game STAR WARS BATTLEFRONT has a graphics rate of
720p and a fps rate of 60 on the Xbox 1 whilst on the PlayStation 4 it has a graphics rate of
900p and matches the same fps rate that the Xbox 1 has. Another reason that the PlayStation 4 is
better than the Xbox 1 is that the PlayStation 4 has a more compact and sleeker design compared to
the competitor (Xbox 1). Having a more compact design means that it is better for storage and for
travel for example if you
2 of 3 were to go onto a trip and you could only pack one console and games the best choice would
be to pack the PlayStation 4, not to mention while also being smaller it can hold the same amount of
data that the Xbox 1 can. ( 500 gigabytes.) A third reason that the PlayStation 4 is better than the
Xbox one is that it has more accessory's such as decal skins for your controller, the afterglow
headsets, and the extremely popular PlayStation VR ( virtual reality). The most popular of all of the
PlayStation accessories being the PlayStation VR headset which was released
October,13,2016 and has been sold out in nearly every store that sold them since, it is

Video Games And The Video Game
Some people may not know this, but there was a time when video games were not around. Like a lot
of things in the world that are distinctly human, video games were made out of a combination of
innovation, necessity, and curiosity. The early video game creators would be making something that
would seem clunky, and somewhat crude at first. But that would completely change in time by the
innovators, and entrepreneurs to something that would some day be consider an art form. (Art of
Video Games) According to the Entertainment Software Association (ESA), Sales of "family
entertainment" video games more than doubled in 2007, making it the fastest growing segment of
the video game market. The average game player (or gamer) has been playing video ... Show more
(Raymond Chris) This system, which is responsible for rating every video game and matching them
with the corresponding gaming age, is effective and prevents phycological problems if the parents
can keep track of what there kids are playing. The categories for video game ratings go as followed:
E for everyone, T for teen, and M for mature (which is 17+). There are also ratings that fit in–
between. eC for early childhood, E for everyone 10+, and Adults only 18+ (which is made from
excessive nudity, or just unsuitable for people under the age of 18). Now do parents really control
what their kids play? 73% of parents believe that the parental controls available in all new video
game consoles are useful. (Changed) Also parents control time usage on video games more than any
other entertainment industry out there. 94% of the time, parents are present at the time games are
purchased or rented, and 88% of the time parents report always, or sometimes monitoring the games
their children play. (Changed) So what are video games? Well the word video game actually goes to
the RGB (red, green, and blue) raster (or video display) devise. For example when you look at an
image of Mario from the game Super Mario Bros for the Nintendo, and you enlarge the image. You
will see a bit map of the individual pixels as squares. When you zoom in even further they can now
be analyzed, and their colors constructed by

Game Over : Effects Of Video Game Use Essay
Game Over: Effects of Video Game Use
Clint Glover
Professor Robert J. Dougherty
LSTD 4953–Study in Depth
12/14/2015
I certify that I have read A Student 's Guide to Academic Integrity at the University of Oklahoma,
and this paper is an original paper composed by me for this course. Except where properly cited and
attributed, it has not been copied or closely reworded from any other source and has not been
submitted as a whole, or in part, for credit in any other course at OU or any other educational
institution. It has not been created or submitted for any other purpose such as a job assignment at my
workplace or any other agency.
Game Over: Effects of Video Game Use "Video games are a ubiquitous part of almost all children 's
and adolescents ' lives, with 97% playing for at least one hour per day in the United States." (Granic,
Lobel, & Engels, 2014). Video gaming is a billion dollar industry and its growing popularity with
adolescents and young adults is becoming a part of everyday life for a majority of children in the
modern era. Video games can have immense value and opportunity. They can be enjoyable and
useful when used appropriately for entertaining or learning experiences. Society today seems to put
an emphasis on the consequences of gaming. Gaming has even made national news when discussing
the possibility that a violent video game can influence violent behavior. For the last decade, video
game use has been researched more and more. With this new

Sony Playstation 3 Case Essay
September the 26th 2012
Case Analysis: Sony Playstation 3
1. What, if anything, should Sony do to turn around the sales of the PS3? * Instead of focusing on
one particular target segment (18 to 35 year–old male gamers with above average–education and
high degree of comfort with new technology) further target segments should also be focused (e.g.
women, children, occasional gamers and non–gamers). Some of the further customers require games
which are easy to play because they have a low degree of comfort with new technologies.
Furthermore some of them don't want to invest a significant amount of their time to learn and play
these games because of their busy lives. * Supply simpler games irrespective of age, gender or
gaming ... Show more content on Helpwriting.net ...
ATRAC: unwillingness to support other formats on their products; SACD: player incompatible with
most stereos * Created high expectations before launching their products, e.g. PS3:"Play Beyond"
3. What are the key success factors in the video gaming industry today? Are these the same as in the
past? * A key success factor is still having a library of quality game titles to offer consumers key
success factor today as well as in the past * The backward compatibility between the consoles is still
a key success factor key success factor today as well as in the past (See PS2 to PS1 and PS3 to PS2)
* A key success factor today is the possibility to play online in networks * In the past game consoles
were just for playing games but today they are more than just for playing: surfing in the internet,
download pictures and movies, rip music, and watch movies (e.g. Sony's integrated Blu–ray) past:
gaming ; today: gaming and home entertainment systems * Quality of graphics and the power of
processors has lost its importance Wii more successful than PS3 despite its underpowered processor
and comparatively basic graphics
4. What was Sony's marketing program for the launch of the PS3? What is the competitive
advantage of the PS3? What are the weaknesses of the PS3? * Sony supported the launch of the PS3
with a $150 million advertising campaign that aimed to

The Business Strategy: Sony's International Strategy
This report is based on Sony Corporation. I will endeavour to analyse the company's international
strategy in order to bring forward the most significant element. Sony Corporation is a Japanese
multinational conglomerate corporation headquartered in Tokyo. The company was founded in the
Wake of World War II (1946) by Masaru Ibuka and Akio Morita. With a turnover of 65 billion Euro
and a workforce of approximately one hundred twenty thousand employees, Sony is one of the
largest company in the world. Its current CEO is Kazuo Hirai, an engineer who joined the company
20 years ago. The name "Sony" is a mix of two words. The first one was the Latin word "Sonus"
which means sound and the other was "Sonny" a slang term used in the middle of ... Show more
To counterbalance all these points, Sony added a kind of in–game store in all of those free games, in
the hope that Chinese players, familiar with the system, will spend a lot of money. The Chinese
limited edition However, the company had to deal with unexpected issues. The PlayStation4 needs
to download daily update to function properly. However, the Internet is under the control of the
central government and Chinese citizen are not allowed to access the internet freely. Even today,
Sony is still negotiating with the Chinese government, but the negotiations are not paying off.
Websites are more and more important to customers. This is a kind of showcase where the company
can present its products and its

Marketing Analysis Of Sony Playstation 3
Introduction
I chose to conduct a marketing analysis on the Sony PlayStation 3 because it is a product that I am
very familiar with. I have been a PlayStation consumer since 1994 when the first PlayStation was
established. Therefore, since I am a frequent consumer of this product, I have gained some
knowledge of this product over time. When an individual is a frequent consumer of a certain
product, the consumer will eventually become aware or at least have some knowledge of the
marketing mix of that product. However, besides from being a dedicated consumer, I was also
involved in selling this product as a sales associate and this gave me some insight on the marketing
mix of this product. As a sales associate, I also received some training from marketers from the
Sony Corporation on how to position the PlayStation 3 in an electronics store. Furthermore, I feel
knowledgeable about this product due to the exposure that I have had with it.
Product and Positioning
The PlayStation 3 is a high definition gaming console equipped with a Blu–ray player which is
manufactured by Sony computer Entertainment. Sony PlayStation3 uses the newest and greatest
technology to appeal to their customers. The PS3 offers the most advanced visuals and audio
compared to any other gaming console. According to Brian Moats (2008), the people who are most
interested in staying up–to–date with the newest technology are usually men of the ages 15–30. To
reach that market, PlayStation 3 makes

Video and Sony
Introduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita,
(a physicist),and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications
Engineering). The firm was launched in Nihonbashi, Tokyo. Four years later the company developed
and produced Japans' first magnetite–coated, paper–based recording tape, called Soni–Tape. In
1955, the firm began using Sony logo on Totsuko products. The group also launched Japan 's first
transistor radio, the TR–55, during the same time. In 1958, the group changed its name to Sony.
Today Sony has developed 'TransferJet ', a proximity wireless transfer technology enabling the high
speed transfer of large data files between electronic devices such as mobile ... Show more content on
Helpwriting.net ...
Examples of this strategy include the introduction of BRAVIA, ZX1, a thin, lightest LCD TV
featuring LED edge lighting; The VAIO P Series notebook computer (the world's lightest 8–inch
notebook PC) and the Cyber–shot HX1 compact digital camera (which allows users to capture
wide–angle of 224 degrees views). * Sony operates from a philosophy it labels "uniquely Sony".
The company seeks to facilitate the development of its staff but spurs employees to manage their
own career and but to avoid pigeon–holing. This is a microcosm of the company's desire to foster
adaptability. The company's broad outlook extends to its corporate responsibility. * The desire to
make its hardware and interfaces that are easy to use was a catalyst behind recent reorganization of
electronics into "Personal" and "Home categories. The company has reaffirmed its commitment to
make the "Home" category more user–friendly. * Sony has adopted a "Company of Committees"
governance system in order to go beyond minimum compliance with legal requirements and to add
additional transparency. To accomplish this, the company has revised some Directors' functions to
facilitate the proper functions of statutory committees. * Sony has a recently reorganized in order to
further improve responsiveness and customer service. It has established a network of services
tailored to the needs of local customers. The move acknowledges the growing complexity

Video Games Have A Huge Part Of Society
From Pac–Man to Call of Duty, video games have been a huge part of society. People will line up
hours before a midnight launch of a video game just so they can play it the night it gets released.
Video games aren't just a hobby they are a passion. People get immersed in fantasy worlds playing
Call of Duty or being a dragon slayer in dragon age or Elder Scrolls. Video games are about
accomplishment and competiveness. Xbox and PlayStation have built an empire on video games and
consoles because our society fell in love with them dating way back to the arcade Pac–Man and
Donkey Kong days. "Video game sales ($25 billion in 2011) continue to be the No. 1 form of
discretionary entertainment, outshining both movies and music" (USA,News 2015). Video games
are obviously nothing without the consoles you play them on. PlayStation and Xbox are the biggest
competitors in the video game market. The new consoles are virtually the same with a few small
differences. The difference between buying an Xbox one or a PlayStation 4 is mostly your history of
buying. Most PlayStation users have always had PlayStations and most Xbox users have always had
Xbox's. For a huge number of our society, playing video games is a lifestyle.
History In 1967 Ralph Baer invented the first video game that worked on a television screen. The
video game was a very simple game, consisting of two squares that chase each other on the screen.
However, this simple game paved the way for future video games and future

History Of The Sony Playstation Essay Examples

Recommended

Recommended

More Related Content

More from Jeannie Sutton

More from Jeannie Sutton (20)

Recently uploaded

Recently uploaded (20)

History Of The Sony Playstation Essay Examples