Brief history of Botoy's and details of franchising it.

2. Vision
In 20 years . . .
The Number 1 Global Company that provides TOP QUALITY
grilled and roasted meats, and other food products.
Mission
To provide accessible and great dining experience to the community
through excellent food & service by:
-Maintaining top quality products and services through excellent
processes as certified by local and international agencies –
government and private;
-Dedicating ourselves of all stakeholders – owners, business partners
and employees whose efforts play a valuable role in making this
happen;
-Committing ourselves in sustaining Company growth and profitability
through efficient financial management; and
-Contributing efforts and resources to environmental protection

3. Established in March 10, 2000 by Engr. Cesar B. Alba
As a takeout kiosk selling litson manok and liempo at
Zone 3, Bulua Highway in Cagayan de Oro City.
2005 -engaged in franchising and hired RK Franchise
Consultancy to do the franchise development
November 2008 -BOTOY’S Litson Manok, BBQ and
Liempo changed it’s ownership from single
proprietorship to that of a corporation and was
registered McAlba Foods Corp.
September 2013 -the company has a number of
company-owned and franchisees-owned kiosks and
fast-food outlets nationwide.

4. Consumers Choice Award (2010) by National Consumer
Affairs Foundation
Outstanding Char-Grilled Business (2010)

5. Single Store Franchise Package: PhP 200,000.00
Minimum space requirement of 15 sqm
Proprietary marks, franchise name, logo and operations manual
Site evaluation and assistance
Availment of standard store design
1 set grill (charcoal type) with 12 skewers
1 stainless chopping table
1 food display humidifier/warmer
1 single face and 1 double face signage
Construction and on-going operation support
Grand opening and marketing support
Training for franchise and staff
Initial franchise grant for 5 years
No royalty fee for supplies purchased from franchiser’s commissary
1% advertisement fee on gross sales

6. Multi-store Franchise Package: PhP 250,000.00
Includes the rights to open 3 outlets within 1 year, (2) two of which will be
opened after the opening of the first outlet
Proprietary marks, franchise name, logo and operations manual
Site evaluation and assistance
Availment of standard store design
1 set grill (charcoal type) with 12 skewers per store.
1 stainless chopping table per store.
1 food display humidifier/warmer per store.
1 single face and 1 double face signage per store.
Construction and on-going operation support
Grand opening and marketing support
Training for franchise and staff
Initial franchise grant for 5 years
No royalty fee for supplies purchased from franchiser’s commissary
1% advertisement fee on gross sales

7. Complete Single Store Franchise Package: PhP 480,000.00
Includes complete store construction/renovation up to 15 sq. mtrs. of floor area
Proprietary marks, franchise name, logo and operations manual
Site evaluation and assistance
Availment of standard store design
1 set griller (charcoal type) with 12 skewers
1 stainless chopping table
1 food display humidifier/warmer
1 single face and 1 double face signage
Construction and on-going operation support
Include processing and fees of government permits(DTI, BIR, Mayors Permit).
Grand opening and marketing support
Training for franchisee and staff
Initial franchise grant for 3 years
No royalty fee for supplies purchased from franchiser’s commissary
1% advertisement fee on gross sales

8. Exclusive Area Franchise Package: PhP 500,000.00
Includes the rights to open 3 outlets within 1 year.
Exclusivity of a given town, city or province
Minimum space requirement of 15 sqm per store.
Proprietary marks, franchise name, logo and operations manual
Availment of standard store design
Site evaluation and assistance
3 sets grill (charcoal type) with 12 skewers per set
3 stainless chopping table
3 food display humidifier/warmer
3 sets single face and 3 sets double face signage
Construction and on-going operation support
Grand opening and marketing support
Training for franchise and staff
Initial franchise grant for 5 years
No royalty fee for supplies purchased from franchiser’s commissary
1% advertisement fee on gross sales

9. Presented by:
Escandor, Jeannefer G.
BSEnM 3A
Disclaimer:
Reference: botoyslechon.com
Credits to the owner/s of the photos used.