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Bp glo tech 18.4.2018
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IntroductionIntroduction
GLO TECH ORGANICS PVT LTD.,GLO TECH ORGANICS PVT LTD.,
((incorporated under companies Act, 1956incorporated under companies Act, 1956) , since 2009.) , since 2009.
Manufacturer and exporter of innovative organic products for use in agriculture,Manufacturer and exporter of innovative organic products for use in agriculture,
horticulture crops, etc.horticulture crops, etc.
Overall Achievements: Developed 11 productsOverall Achievements: Developed 11 products
Export achievement:Export achievement: 2 products2 products
Domestic achievement:Domestic achievement: 9 products9 products
Presenter: AUGUSTINE RPresenter: AUGUSTINE R
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Company Status/ProgressCompany Status/Progress
Expertise of management and staffExpertise of management and staff
1. R. AUGUSTINE – Promoter of GLO TECH ORGANICS PVT LTD., with 21 yrs of exp in R&D and marketing1. R. AUGUSTINE – Promoter of GLO TECH ORGANICS PVT LTD., with 21 yrs of exp in R&D and marketing
2.G. Malligeswari – Technical executive, 11 yrs of experience in field of agriculture, Involved in R&D and conducting MLT activities,2.G. Malligeswari – Technical executive, 11 yrs of experience in field of agriculture, Involved in R&D and conducting MLT activities,
report writing and documentation.report writing and documentation.
3. R. Maharaja - Executive, 9 yrs of experience in field of agriculture, Involved in production, conducting field trials and demonstration3. R. Maharaja - Executive, 9 yrs of experience in field of agriculture, Involved in production, conducting field trials and demonstration
4. P. Gurunathan – Manager, 4 yrs of experience in purchase and procurement with GLO TECH ORGANICS PVT LTD.4. P. Gurunathan – Manager, 4 yrs of experience in purchase and procurement with GLO TECH ORGANICS PVT LTD.
5. R. Sivakumar – Sr. Executive, 10 yrs of experience in market promotion5. R. Sivakumar – Sr. Executive, 10 yrs of experience in market promotion
6. K.R. Ravishankar – Sr. Executive, 18 Yrs of experience in overseas business6. K.R. Ravishankar – Sr. Executive, 18 Yrs of experience in overseas business
Customers and contracts establishedCustomers and contracts established
1.1. Established with TEHC International PTE Ltd. SingaporeEstablished with TEHC International PTE Ltd. Singapore
2.2. Sri Balaji fertilizer agency, cumbumSri Balaji fertilizer agency, cumbum
3.3. Sai Krishnaa & Co., VelloreSai Krishnaa & Co., Vellore
4. Bharath Traders, Krishnagiri4. Bharath Traders, Krishnagiri
Strategic partnerships established :Strategic partnerships established : With Sri Balaji Fertilizer agency, CumbumWith Sri Balaji Fertilizer agency, Cumbum
Other significant information to validate /reduce riskOther significant information to validate /reduce risk
(a)(a) Required financial strength for bulk procurement of raw materialRequired financial strength for bulk procurement of raw material
(b)(b) Cash management during long credit periodsCash management during long credit periods
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Global Market for [your product]Global Market for [your product]
Region Demand (US $ MM) as per 2014 % Globe
North America 382 35.53
Latin America 88 1.08
Europe 271 25.32
Asia 118 11.97
ROW 216 26.00
Total 1075
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CustomersCustomers
Describe the company’s current and potential customersDescribe the company’s current and potential customers
– Profile of the optimal customerProfile of the optimal customer
(a) Has a rich experience in selling organic products(a) Has a rich experience in selling organic products
(b) understand the technical know-how about the innovative products(b) understand the technical know-how about the innovative products
(c ) Knowledge about the standards and its functionality in crop at stages(c ) Knowledge about the standards and its functionality in crop at stages
– Value proposition to customerValue proposition to customer
Nutrient efficiency Improved Physiological status Controls pest and disease Yield and costNutrient efficiency Improved Physiological status Controls pest and disease Yield and cost
savingssavings
– Validation of Customer AcceptanceValidation of Customer Acceptance
Customer Feedback, Survey Data, TestimonialsCustomer Feedback, Survey Data, Testimonials
Purchases, Letters of IntentPurchases, Letters of Intent
PartnersPartners
– Example of customerExample of customer
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BusinessBusiness ModelModel
What is the overall business strategy?What is the overall business strategy?
• To design and develop innovative products for use in crop managementTo design and develop innovative products for use in crop management
• To minimize the cost of production in agricultureTo minimize the cost of production in agriculture
• To improve the standards in agriculture cropping systemsTo improve the standards in agriculture cropping systems
• To focus on value addition for the identified innovative products once in three yearsTo focus on value addition for the identified innovative products once in three years
• To focus on R&D to make the venture growth towards sustainable agricultureTo focus on R&D to make the venture growth towards sustainable agriculture
• To manufacture and market the products and increase the total sales turnover by 20-30%To manufacture and market the products and increase the total sales turnover by 20-30%
every yearevery year
• To strengthen the market by adding more products during distributionTo strengthen the market by adding more products during distribution
How will the product or service be sold (distributors, internet etc.)?How will the product or service be sold (distributors, internet etc.)?
• Mainly through distributors and also contacts by web, e-mail and calezee,etc.Mainly through distributors and also contacts by web, e-mail and calezee,etc.
• How will the company generate revenue for the product or service?How will the company generate revenue for the product or service?
The company generates revenue through their own sales of products. Also to some extentThe company generates revenue through their own sales of products. Also to some extent
agencies and institutions have supported this venture for product development andagencies and institutions have supported this venture for product development and
management ,etc.management ,etc.
• Describe the sales cycle for the product or serviceDescribe the sales cycle for the product or service
– Sales cycle takes place from the month of June to MarcSales cycle takes place from the month of June to March.h.
6. Marketing planMarketing plan
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What is the go-to -market strategy?What is the go-to -market strategy?
• Field demonstration, Exhibhition, Farmers/Dealers meetings, Video presentation of trial farmers,Field demonstration, Exhibhition, Farmers/Dealers meetings, Video presentation of trial farmers,
free samples at initial stage, interaction, Tours and trips,etc.free samples at initial stage, interaction, Tours and trips,etc.
What is the pricing model? Gross margin?What is the pricing model? Gross margin?
42%42%
• How will you access customers? (including advertisements and promotions)How will you access customers? (including advertisements and promotions)
Mostly through advertisement like., media (paper,TV), leaflets, brouchers and website,etc.Mostly through advertisement like., media (paper,TV), leaflets, brouchers and website,etc.
How will your product or service be distributed?How will your product or service be distributed?
• Distributed through the staff or progressive (trial) farmers for giving samples, leaflets andDistributed through the staff or progressive (trial) farmers for giving samples, leaflets and
brouchers.brouchers.
What is the customer support that will be needed?What is the customer support that will be needed?
For creating awareness about the product , interaction and follow-upFor creating awareness about the product , interaction and follow-up
Mention any commitment from partners, distributors, granting agencies, etc. regarding benefits ofMention any commitment from partners, distributors, granting agencies, etc. regarding benefits of
your product, if availableyour product, if available
Consistence in Quality and results at field is one of the major commitment from our distributorsConsistence in Quality and results at field is one of the major commitment from our distributors
and also timely payment for the product buy back.and also timely payment for the product buy back.
8. FUNDINGFUNDING
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What is the funding received by the company till date?What is the funding received by the company till date?
Funds received from TREC-STEP - INR 56.86 LakhsFunds received from TREC-STEP - INR 56.86 Lakhs
Funds received from ULRICH - INR 14.00 LakhsFunds received from ULRICH - INR 14.00 Lakhs
Own funds - INR 10.00 LakhsOwn funds - INR 10.00 Lakhs
NABARD ( Term loan) - INR 1.00 Lakhs ( as on March 31, 2018NABARD ( Term loan) - INR 1.00 Lakhs ( as on March 31, 2018
))
How will the company be financed going further?How will the company be financed going further?
We will identify the buyer who will also act as investor for the fixed target/sales in future. This will buildWe will identify the buyer who will also act as investor for the fixed target/sales in future. This will build
confidence at both levels viz., production and marketingconfidence at both levels viz., production and marketing
What funds is the company currently seeking from investors?What funds is the company currently seeking from investors?
• How will the funds be used?How will the funds be used?
Mainly for working capitalMainly for working capital
• Mainly the funds will be utilized for product promotion and development activities like.,Mainly the funds will be utilized for product promotion and development activities like.,
• (a) Salaries (b) Marketing (c ) Advertising (d) Repairs & Maintenance (e) Communication (f)(a) Salaries (b) Marketing (c ) Advertising (d) Repairs & Maintenance (e) Communication (f)
Administration (g) Campaign and dealers meet (h) farmers tours and trips (i) certification,etc.Administration (g) Campaign and dealers meet (h) farmers tours and trips (i) certification,etc.
9. Key MilestoneKey Milestone
What key value-building milestones will be achieved with funds (market test, market expansion, etc.)What key value-building milestones will be achieved with funds (market test, market expansion, etc.)
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Key areas Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
Salaries
Field
demonstration
Advertising
Market
expansion
Administration
10. Funding …..Funding …..
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What are the anticipated future funding needs of the company?What are the anticipated future funding needs of the company?
Need of working capital and market expansionNeed of working capital and market expansion
What are the exit strategies for the company?What are the exit strategies for the company?
3-5 years from the investment3-5 years from the investment
What is the expected ROI for investors?What is the expected ROI for investors?
One year from the investmentOne year from the investment
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Startup Budget/Use of ProceedsStartup Budget/Use of Proceeds
First year Budget Cost
Salaries 50,00,000
Repairs & maintenance 5,00,000
Local Advertising 10,00,000
Marketing 20,00,000
Accounting and legal 5,00,000
Rent 5,00,000
Internet & Telephone 7,50,000
Equipment 15,00,000
Domain Name 5,00,000
Total 1,22,50,000
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Value-Added Milestones
TimelineKey areas Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
Manpower
Market
development
(field demonstration)
Advertising
Identifying
Distributors
Campaign and
meetings
Initial Contracts
Relationship
secured
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SummarySummary
Investor / audience to remember about theInvestor / audience to remember about the
company?company?
– Unique and Sizeable OpportunityUnique and Sizeable Opportunity
– Unique product or serviceUnique product or service
– Competitive Advantage, StrengthsCompetitive Advantage, Strengths
– Marketing Approach, Customers, Sales PipelineMarketing Approach, Customers, Sales Pipeline
– Intellectual propertyIntellectual property
– Management teamManagement team
– Other…Other…