Cumulative and Comparative Social Media Analytics for Crisis Communication

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Paper presented at IR14: Association of Internet Researchers conference, Denver, October 2013.

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Cumulative and Comparative Social Media Analytics for Crisis Communication

  1. 1. Cumulative and Comparative Social Media Analytics for Crisis Communication Jean Burgess, Axel Bruns and Avijit Paul ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology a.bruns / je.burgess / a1.paul @ qut.edu.au @snurb_dot_info / @jeanburgess / @cdtavijit http://mappingonlinepublics.net/
  2. 2. EMERGENCE OF QUASI-STANDARD ANALYTICS • Twitter data (#hashtag) + Twitter API + a variety of analytical tools: 1. Patterns of activity volume within the temporal space of an acute event; 2. Key actors and their levels of individual activity, as well as the extent to which they are referred to and retweeted; 3. Key themes, topics and inferred purposes (informed by qualitative analysis).
  3. 3. TOWARDS COMPARATIVE & CUMULATIVE APPROACHES • Comparative work – – – – Across different kinds of crisis events Across different political, material, cultural contexts Over time e.g. #qldfloods and #eqnz, 2011-2013 • Cumulative analyses of similar events over time (how does the system evolve and learn?)
  4. 4. #QLDFLOOD(S) 2013: TWEETS PER DAY
  5. 5. #QLDFLOOD 2011: MOST ACTIVE USERS
  6. 6. #QLDFLOOD(S) 2013: MOST ACTIVE USERS
  7. 7. #QLDFLOODS 2011: MOST VISIBLE USERS
  8. 8. #QLDFLOOD(S) 2013: MOST VISIBLE USERS
  9. 9. #QLDFLOODS 2011: ACTIVITY PATTERN
  10. 10. #QLDFLOOD(S) 2013: ACTIVITY PATTERN
  11. 11. #EQNZ 2013: TWEETS PER DAY
  12. 12. #EQNZ 2011: MOST ACTIVE USERS
  13. 13. #EQNZ 2013: MOST ACTIVE USERS
  14. 14. #EQNZ 2011: MOST VISIBLE USERS
  15. 15. #EQNZ 2013: MOST VISIBLE USERS
  16. 16. #EQNZ 2011: USER ACTIVITY PATTERN
  17. 17. #EQNZ 2013: USER ACTIVITY PATTERN
  18. 18. CRISIS EVENT COMPARISON #qldfloods 2011 #qldfloods 2013 #eqnz 2011 #eqnz 2013
  19. 19. #QLDFLOOD 2011: TOP CATEGORIES URLS 4000 3500 3000 2500 2000 1500 1000 500 0 Image/video sharing Media Facebook Government Unofficial Unofficial info resource fundraising
  20. 20. #QLDFLOOD 2013: TOP CATEGORIES URLS 1200 1000 800 600 400 200 0
  21. 21. #QLDFLOOD COMPARISON: 2011 & 2013 1200 4000 3500 3000 2500 2000 1500 1000 500 0 1000 800 600 400 200 0 2011 2013
  22. 22. #QLDFLOOD 2011 MEDIA SHARE BY DAY 1800 1600 1400 1200 Facebook 1000 800 600 Government Image/videosharing Media Unofficial fundraising 400 200 0 Unofficial info resource
  23. 23. #QLDFLOOD 2013 MEDIA SHARE BY DAY 400 350 300 Facebook 250 200 Government Image/video sharing Media 150 100 NGO Twitter Unofficial info resource 50 0 Utilities
  24. 24. #eqnz 2011: TOP CATEGORIES URLS 14000 12000 10000 8000 6000 4000 2000 0
  25. 25. #eqnz 2011: GOOGLE PERSON FINDER
  26. 26. #eqnz 2013: TOP CATEGORIES URLS 4000 3500 3000 2500 2000 1500 1000 500 0
  27. 27. #eqnz 2013: GEONET
  28. 28. #eqnz 2011: MEDIA SHARE BY DAY 8000 7000 6000 Blog/personal website Facebook 5000 Google Government 4000 Image/video sharing Media 3000 NGO Unofficial fundraising 2000 Unofficial info resource URL shortening 1000 0 2011 Feb 22 2011 Feb 23 2011 Feb 24 2011 Feb 25 2011 Feb 26 2011 Feb 27 2011 Feb 28 2011 Mar 01 2011 Mar 02 2011 Mar 03
  29. 29. #eqnz 2013: MEDIA SHARE BY DAY 2500 2000 Facebook 1500 Google Government Image/video sharing Media 1000 Other Twitter 500 0 2013-Jul-17 2013-Jul-18 2013-Jul-19 2013-Jul-20 2013-Jul-21 2013-Jul-22 2013-Jul-23 2013-Jul-24 2013-Jul-25 2013-Jul-26

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