SlideShare a Scribd company logo
1 of 18
Social media
news audiences and
the quantified journalist
Tim Highfield + Axel Bruns
timhighfield.net / @timhighfield / t.highfield@qut.edu.au
snurb.info / @snurb_dot_info / a.bruns@qut.edu.au
#ica15, San Juan, Puerto Rico, 22 May 2015
RESEARCH CONTEXT
•  Social media as journalistic tool
–  Tweeting news as it happens (Vis, 2013)
–  Information-sourcing and –sharing, sense-making
–  ‘ambient news’ (Hermida, 2010)
•  Interactions, attention, and information flows
–  Competing for attention, prestige?
–  ‘social infomediation of news’ (Smyrnaios & Rieder, 2013)
–  ‘first draft of the present’ (Bruns & Highfield, 2012)
–  ‘reciprocal journalism’ (Lewis, Holton, & Coddington, 2014)
–  Previous spaces for responding to news, journalists, other readers
•  comments on articles, on blogs à but hosted (and moderated?) spaces
•  popular social media platforms more variable/unconstrained?
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 2
RESEARCH QUESTIONS
•  What news content are social media users sharing?
–  Sharing as a metric of active and visible engagement (although not without limits)
•  Which sources are popular/prominent here? What is the impact of new
online players in news environment?
–  The Guardian (for Australia), The Conversation (and in general, see Medium, &c.)
•  What are the roles of journalists and audiences in co-creating, critiquing, and
shaping news?
–  Co-production: Ekstrom, Eriksson, & Kroom Lundell, 2013
–  Across platforms – e.g. live blogs (Thurman & Walters, 2013)
•  News-sharing within publics – and the role of this process in the formation of
publics?
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 3
RESEARCH PROJECT
•  ARC Future Fellowship:
–  Four-year project, $876,973
–  Axel Bruns (FF); Postdoctoral Research Fellow; Felix Münch (PhD1, 2014-2017);
PhD2 (2015-2018)
At the intersection of mainstream, niche, and social media, the processes by
which public opinion forms and public debate unfolds are increasingly complex,
and poorly understood. This project draws on large datasets and innovative
methods to develop a new model of the Australian online public sphere.
•  Also supported by ARC LIEF project:
–  Two-year project (2014/15; QUT, Curtin, Deakin, Swinburne) to develop
comprehensive infrastructure for large-scale social media data analytics
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 4
DATA SOURCES
•  Social media
–  Facebook: user engagement with public pages (profile activity is semi-private)
–  Twitter:
•  hashtag, keyword, URL sharing datasets (public accounts only)
•  Australian network data; Australian firehose (public accounts only)
–  Other social media sources…
•  Analytics and monitors
–  Experian Hitwise:
•  Australian Web browsing data (ISP-level, anonymous and opt-in panels, 1.5m users)
•  Australian Web searching data (same methodology)
–  Proprietary datasets:
•  Website analytics for major news sites (e.g. News Ltd. / Fairfax Digital sites)
–  Mainstream media monitoring:
•  Content databases for mainstream media coverage
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 5
PROJECT AGENDA
•  Data sources:
–  Australian Internet browse / search patterns (Experian Hitwise)
–  Online news media reading patterns (Fairfax Digital)
–  Big social data on news sharing via social media (ARC LIEF)
•  Multiple overlapping publics / networks:
–  What drives their formation and dissipation?
–  How do they interact and interweave?
–  How are they interleaved with the wider media ecology?
–  Social media do not contain publics: publics transcend social media
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 6
RESEARCH AIMS
•  Methodological development (Y1):
How do we process and integrate these data?
•  Short term (Y2):
What happens as news breaks?
•  Medium term (Y3):
How do themes, topics, actors wax and wane?
•  Long term (Y4):
How do these patterns affect public opinion formation?
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 7
HITWISE: NEWS BROWSING TRENDS
8	
  
TWITTER: NEWS SHARING
TRENDS
9	
  
TWITTER: NEWS SHARING
TRENDS
ATNIX
Australian Twitter
News Index
April 2015:
Covers ANZAC Day and
the executions of
members of Bali 9 – but
general trend that large-
scale mainstream media
coverage does not always
translate into substantial
on-sharing of related
articles – widespread
coverage reduces need or
impetus to share?
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 10
AUDIENCE OVERLAPS
Intersections between top 10,000 sharers for each site, Q1/2015
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 11
THE QUANTIFIED JOURNALIST?
•  Metrics about story type
•  The role of journalists within social media networks
–  Source
–  Critic
–  Participant
–  Amplifier
–  Institutional chains – retweeting and sharing colleagues and fellow publications/
stations
•  Socially mediated journalism
–  Different media content within news production as novelty for sharing?
–  Vine, Periscope/Meerkat, and their incorporation into other stories and
presentation on other platforms?
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 12
PUBLICS
•  Issue publics
•  Ad hoc
•  Networked
•  Personal
•  Calculated
•  Affective
•  …
Overlapping publics apparent on social media, and their implications for news
consumption, topical framing, diversity of coverage…
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 13
Educa&on	
  
Agriculture	
  
Literature	
  
Adelaide	
  /	
  SA	
  
Food	
  
Wine	
  
Beer	
  
Paren&ng	
  
Mums	
   PR	
  
Ne&zens	
  
Marke&ng	
  
Inves&ng	
  
Real	
  Estate	
  
Home	
  Business	
  
Sole	
  Traders	
  
Self-­‐Help	
  
HR	
  /	
  Support	
  
Followback	
  
Urban	
  Media	
  
U&li&es	
  
Adver&sing	
  
Business	
  
Fashion	
  
Beauty	
  
Arts	
  
Cinema	
  
Journalists	
  
Poli&cs	
  
Hard	
  Right	
  LeMists	
  
News	
  
Cycling	
  Talkback	
  
Music	
  
	
  
TV	
  
V8s	
  
UFC	
  
NRL	
  
AFL	
  
Football	
  
Horse	
  Racing	
  
Cricket	
  
NRU	
  
Celebri&es	
  
Hillsong	
  
Perth	
  
Pop	
  
Media	
  
Teen	
  Idols	
  
Cody	
  Simpson	
  
THE AUSTRALIAN TWITTERSPHERE
~140k Australian accounts
with degree > 1000, as of
Sep. 2013
14	
  
ABC NEWS (JUNE 2012 TO SEP. 2014)
15	
  
DAILY TELEGRAPH
(JUNE 2012 TO SEP. 2014)
16	
  
NEXT STEPS
•  Further data points
–  More detailed data on search patterns (Experian Hitwise)
–  Readership patterns (Fairfax Digital sites)
–  Facebook audience engagement patterns with news pages
•  Further analytical approaches
–  Activity patterns around key issues and events
(e.g. G20, AFC Asian Cup, ANZAC Day, Queensland state election)
–  Correlation of activity patterns across datasets
–  Computational modelling of patterns to identify cross-influence of activities on different
platforms on each other
–  Users – bridges/influencers/opinion leaders…?
–  Extending to Germany and Scandinavian news sharing practices on Twitter
•  Further theory development
–  Ad hoc publics, issue publics, public sphericules in the Australian public sphere
@timhighfield + @snurb_dot_info The quantified journalist
#ica15 22 May 2015 17
QUT Digital Media Research Centre
@qutdmrc – qut.edu.au/research/dmrc
@snurb_dot_info
@timhighfield
@stationsarzt
@dpwoodford
@katieprowd
@tsadkowsky
@jeanburgess
@socialmediaQUT – socialmedia.qut.edu.au
mappingonlinepublics.net
This research is funded by the Australian Research Council through Future Fellowship and
LIEF grants FT130100703 and LE140100148.

More Related Content

What's hot

Instagramming The Ends of Identity: Pre-birth and post-death identity pract...
InstagrammingThe Ends of Identity: Pre-birth and post-death identity pract...InstagrammingThe Ends of Identity: Pre-birth and post-death identity pract...
Instagramming The Ends of Identity: Pre-birth and post-death identity pract...Tim Highfield
 
Tracking Crises on Twitter: Analysing #qldfloods and #eqnz
Tracking Crises on Twitter: Analysing #qldfloods and #eqnzTracking Crises on Twitter: Analysing #qldfloods and #eqnz
Tracking Crises on Twitter: Analysing #qldfloods and #eqnzAxel Bruns
 
Mapping Online Publics: Understanding How Australians Use Social Media
Mapping Online Publics: Understanding How Australians Use Social MediaMapping Online Publics: Understanding How Australians Use Social Media
Mapping Online Publics: Understanding How Australians Use Social MediaAxel Bruns
 
The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...
The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...
The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...Axel Bruns
 
Mapping the Australian Twittersphere
Mapping the Australian TwittersphereMapping the Australian Twittersphere
Mapping the Australian TwittersphereAxel Bruns
 
Using Twitter as a Postgraduate Researcher
Using Twitter as a Postgraduate ResearcherUsing Twitter as a Postgraduate Researcher
Using Twitter as a Postgraduate ResearcherSimon Bishop
 
Social Media in Times of Crisis: The Australian Perspective
Social Media in Times of Crisis: The Australian PerspectiveSocial Media in Times of Crisis: The Australian Perspective
Social Media in Times of Crisis: The Australian PerspectiveAxel Bruns
 
Dynamics of a Scandal: The Centrelink Robodebt Affair on Twitter
Dynamics of a Scandal: The Centrelink Robodebt Affair on TwitterDynamics of a Scandal: The Centrelink Robodebt Affair on Twitter
Dynamics of a Scandal: The Centrelink Robodebt Affair on TwitterAxel Bruns
 
Mapping Issues with the Web: An Introduction to Digital Methods
Mapping Issues with the Web: An Introduction to Digital MethodsMapping Issues with the Web: An Introduction to Digital Methods
Mapping Issues with the Web: An Introduction to Digital MethodsJonathan Gray
 
Doing Social and Political Research in a Digital Age: An Introduction to Digi...
Doing Social and Political Research in a Digital Age: An Introduction to Digi...Doing Social and Political Research in a Digital Age: An Introduction to Digi...
Doing Social and Political Research in a Digital Age: An Introduction to Digi...Liliana Bounegru
 
Online Communities and Where to Find Them: Conceptual and Analytical Frameworks
Online Communities and Where to Find Them: Conceptual and Analytical FrameworksOnline Communities and Where to Find Them: Conceptual and Analytical Frameworks
Online Communities and Where to Find Them: Conceptual and Analytical FrameworksAxel Bruns
 
Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...
Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...
Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...Axel Bruns
 
Analysing Twitter Activity in Crisis Contexts
Analysing Twitter Activity in Crisis ContextsAnalysing Twitter Activity in Crisis Contexts
Analysing Twitter Activity in Crisis ContextsAxel Bruns
 
Doing Digital Methods: Some Recent Highlights from Winter and Summer Schools
Doing Digital Methods: Some Recent Highlights from Winter and Summer SchoolsDoing Digital Methods: Some Recent Highlights from Winter and Summer Schools
Doing Digital Methods: Some Recent Highlights from Winter and Summer SchoolsLiliana Bounegru
 
GitHub as Transparency Device in Data Journalism, Open Data and Data Activism
GitHub as Transparency Device in  Data Journalism, Open Data and Data ActivismGitHub as Transparency Device in  Data Journalism, Open Data and Data Activism
GitHub as Transparency Device in Data Journalism, Open Data and Data ActivismLiliana Bounegru
 
Redistributing journalism: Journalism as a data public and the politics of qu...
Redistributing journalism: Journalism as a data public and the politics of qu...Redistributing journalism: Journalism as a data public and the politics of qu...
Redistributing journalism: Journalism as a data public and the politics of qu...Liliana Bounegru
 
Ukraine in Transit: From Digital Resistance to Digital Renaissance
Ukraine in Transit: From Digital Resistance to Digital RenaissanceUkraine in Transit: From Digital Resistance to Digital Renaissance
Ukraine in Transit: From Digital Resistance to Digital RenaissanceInternews Ukraine
 

What's hot (20)

Presentatie Mark de Bruin #smc030 #8
Presentatie Mark de Bruin #smc030 #8Presentatie Mark de Bruin #smc030 #8
Presentatie Mark de Bruin #smc030 #8
 
Instagramming The Ends of Identity: Pre-birth and post-death identity pract...
InstagrammingThe Ends of Identity: Pre-birth and post-death identity pract...InstagrammingThe Ends of Identity: Pre-birth and post-death identity pract...
Instagramming The Ends of Identity: Pre-birth and post-death identity pract...
 
Tracking Crises on Twitter: Analysing #qldfloods and #eqnz
Tracking Crises on Twitter: Analysing #qldfloods and #eqnzTracking Crises on Twitter: Analysing #qldfloods and #eqnz
Tracking Crises on Twitter: Analysing #qldfloods and #eqnz
 
Mapping Online Publics: Understanding How Australians Use Social Media
Mapping Online Publics: Understanding How Australians Use Social MediaMapping Online Publics: Understanding How Australians Use Social Media
Mapping Online Publics: Understanding How Australians Use Social Media
 
The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...
The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...
The Emergence of Trending Topics: The Dissemination of Breaking Stories on T...
 
Mapping the Australian Twittersphere
Mapping the Australian TwittersphereMapping the Australian Twittersphere
Mapping the Australian Twittersphere
 
Using Twitter as a Postgraduate Researcher
Using Twitter as a Postgraduate ResearcherUsing Twitter as a Postgraduate Researcher
Using Twitter as a Postgraduate Researcher
 
Social Media in Times of Crisis: The Australian Perspective
Social Media in Times of Crisis: The Australian PerspectiveSocial Media in Times of Crisis: The Australian Perspective
Social Media in Times of Crisis: The Australian Perspective
 
Dynamics of a Scandal: The Centrelink Robodebt Affair on Twitter
Dynamics of a Scandal: The Centrelink Robodebt Affair on TwitterDynamics of a Scandal: The Centrelink Robodebt Affair on Twitter
Dynamics of a Scandal: The Centrelink Robodebt Affair on Twitter
 
Beyond the hashtags
Beyond the hashtagsBeyond the hashtags
Beyond the hashtags
 
Mapping Issues with the Web: An Introduction to Digital Methods
Mapping Issues with the Web: An Introduction to Digital MethodsMapping Issues with the Web: An Introduction to Digital Methods
Mapping Issues with the Web: An Introduction to Digital Methods
 
Doing Social and Political Research in a Digital Age: An Introduction to Digi...
Doing Social and Political Research in a Digital Age: An Introduction to Digi...Doing Social and Political Research in a Digital Age: An Introduction to Digi...
Doing Social and Political Research in a Digital Age: An Introduction to Digi...
 
Online Communities and Where to Find Them: Conceptual and Analytical Frameworks
Online Communities and Where to Find Them: Conceptual and Analytical FrameworksOnline Communities and Where to Find Them: Conceptual and Analytical Frameworks
Online Communities and Where to Find Them: Conceptual and Analytical Frameworks
 
Geoffrey
GeoffreyGeoffrey
Geoffrey
 
Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...
Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...
Societies on the Brink: Understanding the Dynamics of Partisanship and Polari...
 
Analysing Twitter Activity in Crisis Contexts
Analysing Twitter Activity in Crisis ContextsAnalysing Twitter Activity in Crisis Contexts
Analysing Twitter Activity in Crisis Contexts
 
Doing Digital Methods: Some Recent Highlights from Winter and Summer Schools
Doing Digital Methods: Some Recent Highlights from Winter and Summer SchoolsDoing Digital Methods: Some Recent Highlights from Winter and Summer Schools
Doing Digital Methods: Some Recent Highlights from Winter and Summer Schools
 
GitHub as Transparency Device in Data Journalism, Open Data and Data Activism
GitHub as Transparency Device in  Data Journalism, Open Data and Data ActivismGitHub as Transparency Device in  Data Journalism, Open Data and Data Activism
GitHub as Transparency Device in Data Journalism, Open Data and Data Activism
 
Redistributing journalism: Journalism as a data public and the politics of qu...
Redistributing journalism: Journalism as a data public and the politics of qu...Redistributing journalism: Journalism as a data public and the politics of qu...
Redistributing journalism: Journalism as a data public and the politics of qu...
 
Ukraine in Transit: From Digital Resistance to Digital Renaissance
Ukraine in Transit: From Digital Resistance to Digital RenaissanceUkraine in Transit: From Digital Resistance to Digital Renaissance
Ukraine in Transit: From Digital Resistance to Digital Renaissance
 

Viewers also liked

Visual social media and digital methods
Visual social media and digital methodsVisual social media and digital methods
Visual social media and digital methodsTim Highfield
 
Journalism in the new digital age
Journalism in the new digital ageJournalism in the new digital age
Journalism in the new digital ageValerioveo
 
Careers in Mass Media
Careers in Mass MediaCareers in Mass Media
Careers in Mass Mediaajitchouhan
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and JournalismSocialize Group
 
The New Journalist in the Age of Social Media
The New Journalist in the Age of Social MediaThe New Journalist in the Age of Social Media
The New Journalist in the Age of Social MediaJD Lasica
 

Viewers also liked (7)

Visual social media and digital methods
Visual social media and digital methodsVisual social media and digital methods
Visual social media and digital methods
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
 
Journalism in the new digital age
Journalism in the new digital ageJournalism in the new digital age
Journalism in the new digital age
 
Careers in Mass Media
Careers in Mass MediaCareers in Mass Media
Careers in Mass Media
 
Social Media and Journalism
Social Media and JournalismSocial Media and Journalism
Social Media and Journalism
 
The New Journalist in the Age of Social Media
The New Journalist in the Age of Social MediaThe New Journalist in the Age of Social Media
The New Journalist in the Age of Social Media
 
Social Media Trends 2015
Social Media Trends 2015Social Media Trends 2015
Social Media Trends 2015
 

Similar to Social media news audiences and the quantified journalist

‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources
‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources
‘Big Social Data’ in Context: Connecting Social Media Data and Other SourcesAxel Bruns
 
Mapping Online Publics: New Methods for Twitter Research
Mapping Online Publics: New Methods for Twitter ResearchMapping Online Publics: New Methods for Twitter Research
Mapping Online Publics: New Methods for Twitter ResearchAxel Bruns
 
Social Media in Australia: The Case of Twitter
Social Media in Australia: The Case of TwitterSocial Media in Australia: The Case of Twitter
Social Media in Australia: The Case of TwitterAxel Bruns
 
New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...
New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...
New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...Axel Bruns
 
Social Media in Selected Australian Federal and State Election Campaigns, 201...
Social Media in Selected Australian Federal and State Election Campaigns, 201...Social Media in Selected Australian Federal and State Election Campaigns, 201...
Social Media in Selected Australian Federal and State Election Campaigns, 201...Axel Bruns
 
Social Media in Government
Social Media in GovernmentSocial Media in Government
Social Media in GovernmentJudith A Newton
 
Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...
Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...
Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...Axel Bruns
 
Social Media in Australia: The Case of Twitter
Social Media in Australia: The Case of TwitterSocial Media in Australia: The Case of Twitter
Social Media in Australia: The Case of TwitterAxel Bruns
 
Social Media Analytics Research at the QUT Digital Media Research Centre
Social Media Analytics Research at the QUT Digital Media Research CentreSocial Media Analytics Research at the QUT Digital Media Research Centre
Social Media Analytics Research at the QUT Digital Media Research CentreAxel Bruns
 
Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...
Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...
Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...Axel Bruns
 
Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...
Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...
Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...Axel Bruns
 
Twitter in the 2013 Australian Election
Twitter in the 2013 Australian ElectionTwitter in the 2013 Australian Election
Twitter in the 2013 Australian ElectionAxel Bruns
 
Social Media Crawling and Mining Seminar (Motivation Part)
Social Media Crawling and Mining Seminar (Motivation Part)Social Media Crawling and Mining Seminar (Motivation Part)
Social Media Crawling and Mining Seminar (Motivation Part)Yiannis Kompatsiaris
 
CCI Winter School Workshop on Digital Methods and Social Media Analytics
CCI Winter School Workshop on Digital Methods and Social Media AnalyticsCCI Winter School Workshop on Digital Methods and Social Media Analytics
CCI Winter School Workshop on Digital Methods and Social Media AnalyticsJean Burgess
 
CCI Winter School Social Media Presentation
CCI Winter School Social Media PresentationCCI Winter School Social Media Presentation
CCI Winter School Social Media PresentationDarryl Woodford
 
Social Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevSocial Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevDavid Girling
 
Prime "Social" Ministers - François Hollande Analysis
Prime "Social" Ministers - François Hollande AnalysisPrime "Social" Ministers - François Hollande Analysis
Prime "Social" Ministers - François Hollande AnalysisDOING
 
Layers of Communication: Forms of Talk on Twitter
Layers of Communication: Forms of Talk on TwitterLayers of Communication: Forms of Talk on Twitter
Layers of Communication: Forms of Talk on TwitterAxel Bruns
 
The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...David Girling
 
Gatewatching Revisited: News Curation in the Social Media Age
Gatewatching Revisited: News Curation in the Social Media AgeGatewatching Revisited: News Curation in the Social Media Age
Gatewatching Revisited: News Curation in the Social Media AgeAxel Bruns
 

Similar to Social media news audiences and the quantified journalist (20)

‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources
‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources
‘Big Social Data’ in Context: Connecting Social Media Data and Other Sources
 
Mapping Online Publics: New Methods for Twitter Research
Mapping Online Publics: New Methods for Twitter ResearchMapping Online Publics: New Methods for Twitter Research
Mapping Online Publics: New Methods for Twitter Research
 
Social Media in Australia: The Case of Twitter
Social Media in Australia: The Case of TwitterSocial Media in Australia: The Case of Twitter
Social Media in Australia: The Case of Twitter
 
New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...
New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...
New Approaches to Large-Scale Social Media Analytics: Investigating Twitter i...
 
Social Media in Selected Australian Federal and State Election Campaigns, 201...
Social Media in Selected Australian Federal and State Election Campaigns, 201...Social Media in Selected Australian Federal and State Election Campaigns, 201...
Social Media in Selected Australian Federal and State Election Campaigns, 201...
 
Social Media in Government
Social Media in GovernmentSocial Media in Government
Social Media in Government
 
Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...
Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...
Mapping a National Twittersphere: A 'Big Data' Analysis of Australian Twitter...
 
Social Media in Australia: The Case of Twitter
Social Media in Australia: The Case of TwitterSocial Media in Australia: The Case of Twitter
Social Media in Australia: The Case of Twitter
 
Social Media Analytics Research at the QUT Digital Media Research Centre
Social Media Analytics Research at the QUT Digital Media Research CentreSocial Media Analytics Research at the QUT Digital Media Research Centre
Social Media Analytics Research at the QUT Digital Media Research Centre
 
Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...
Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...
Mapping Social TV Audiences: The Footprints of Leading Shows in the Austral...
 
Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...
Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...
Easy Data, Hard Data: The Politics and Pragmatics of Twitter Research after t...
 
Twitter in the 2013 Australian Election
Twitter in the 2013 Australian ElectionTwitter in the 2013 Australian Election
Twitter in the 2013 Australian Election
 
Social Media Crawling and Mining Seminar (Motivation Part)
Social Media Crawling and Mining Seminar (Motivation Part)Social Media Crawling and Mining Seminar (Motivation Part)
Social Media Crawling and Mining Seminar (Motivation Part)
 
CCI Winter School Workshop on Digital Methods and Social Media Analytics
CCI Winter School Workshop on Digital Methods and Social Media AnalyticsCCI Winter School Workshop on Digital Methods and Social Media Analytics
CCI Winter School Workshop on Digital Methods and Social Media Analytics
 
CCI Winter School Social Media Presentation
CCI Winter School Social Media PresentationCCI Winter School Social Media Presentation
CCI Winter School Social Media Presentation
 
Social Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDevSocial Media for Research Communication - Talk at SciDev
Social Media for Research Communication - Talk at SciDev
 
Prime "Social" Ministers - François Hollande Analysis
Prime "Social" Ministers - François Hollande AnalysisPrime "Social" Ministers - François Hollande Analysis
Prime "Social" Ministers - François Hollande Analysis
 
Layers of Communication: Forms of Talk on Twitter
Layers of Communication: Forms of Talk on TwitterLayers of Communication: Forms of Talk on Twitter
Layers of Communication: Forms of Talk on Twitter
 
The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...The use of social media to consult and engage with the public about developme...
The use of social media to consult and engage with the public about developme...
 
Gatewatching Revisited: News Curation in the Social Media Age
Gatewatching Revisited: News Curation in the Social Media AgeGatewatching Revisited: News Curation in the Social Media Age
Gatewatching Revisited: News Curation in the Social Media Age
 

More from Tim Highfield

'Like a monkey with a miniature cymbal': cultural practices of repetition in ...
'Like a monkey with a miniature cymbal': cultural practices of repetition in ...'Like a monkey with a miniature cymbal': cultural practices of repetition in ...
'Like a monkey with a miniature cymbal': cultural practices of repetition in ...Tim Highfield
 
Greek independent media and the antifascist movement
Greek independent media and the antifascist movementGreek independent media and the antifascist movement
Greek independent media and the antifascist movementTim Highfield
 
Mapping Movements: Social movement research and big data: critiques and alter...
Mapping Movements: Social movement research and big data: critiques and alter...Mapping Movements: Social movement research and big data: critiques and alter...
Mapping Movements: Social movement research and big data: critiques and alter...Tim Highfield
 
Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...
Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...
Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...Tim Highfield
 
News via Voldemort: The role of parody and satire in topical discussions on T...
News via Voldemort: The role of parody and satire in topical discussions on T...News via Voldemort: The role of parody and satire in topical discussions on T...
News via Voldemort: The role of parody and satire in topical discussions on T...Tim Highfield
 
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...Tim Highfield
 
Twitter and Australian political debates
Twitter and Australian political debatesTwitter and Australian political debates
Twitter and Australian political debatesTim Highfield
 
#oo activism: uses of Twitter within the Occupy Oakland movement
#oo activism: uses of Twitter within the Occupy Oakland movement#oo activism: uses of Twitter within the Occupy Oakland movement
#oo activism: uses of Twitter within the Occupy Oakland movementTim Highfield
 
Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...
Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...
Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...Tim Highfield
 
#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...
#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...
#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...Tim Highfield
 
Final seminar, 10 March 2011
Final seminar, 10 March 2011Final seminar, 10 March 2011
Final seminar, 10 March 2011Tim Highfield
 
New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...
New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...
New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...Tim Highfield
 
More news from where? Reviewing blogging's contribution to the mediasphere [...
More news from where? Reviewing blogging's contribution to the mediasphere  [...More news from where? Reviewing blogging's contribution to the mediasphere  [...
More news from where? Reviewing blogging's contribution to the mediasphere [...Tim Highfield
 
Challenges of tracking topical discussion networks online
Challenges of tracking topical discussion networks onlineChallenges of tracking topical discussion networks online
Challenges of tracking topical discussion networks onlineTim Highfield
 
Themes and discussions from eight months in the French political blogosphere
Themes and discussions from eight months in the French political blogosphereThemes and discussions from eight months in the French political blogosphere
Themes and discussions from eight months in the French political blogosphereTim Highfield
 
Which way up? Drawing and reading maps of the blogosphere
Which way up? Drawing and reading maps of the blogosphereWhich way up? Drawing and reading maps of the blogosphere
Which way up? Drawing and reading maps of the blogosphereTim Highfield
 

More from Tim Highfield (17)

'Like a monkey with a miniature cymbal': cultural practices of repetition in ...
'Like a monkey with a miniature cymbal': cultural practices of repetition in ...'Like a monkey with a miniature cymbal': cultural practices of repetition in ...
'Like a monkey with a miniature cymbal': cultural practices of repetition in ...
 
Greek independent media and the antifascist movement
Greek independent media and the antifascist movementGreek independent media and the antifascist movement
Greek independent media and the antifascist movement
 
Mapping Movements: Social movement research and big data: critiques and alter...
Mapping Movements: Social movement research and big data: critiques and alter...Mapping Movements: Social movement research and big data: critiques and alter...
Mapping Movements: Social movement research and big data: critiques and alter...
 
Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...
Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...
Appropriating breaking news? The evolving Twitter coverage of the Lance Armst...
 
News via Voldemort: The role of parody and satire in topical discussions on T...
News via Voldemort: The role of parody and satire in topical discussions on T...News via Voldemort: The role of parody and satire in topical discussions on T...
News via Voldemort: The role of parody and satire in topical discussions on T...
 
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...
#wavotes: Tracking candidates' use of social media in the 2013 Western Austra...
 
Twitter and Australian political debates
Twitter and Australian political debatesTwitter and Australian political debates
Twitter and Australian political debates
 
Big Data + Twitter
Big Data + TwitterBig Data + Twitter
Big Data + Twitter
 
#oo activism: uses of Twitter within the Occupy Oakland movement
#oo activism: uses of Twitter within the Occupy Oakland movement#oo activism: uses of Twitter within the Occupy Oakland movement
#oo activism: uses of Twitter within the Occupy Oakland movement
 
Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...
Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...
Tweeting le Tour: Connecting the Tour de France’s global audience through Twi...
 
#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...
#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...
#auspol, #qldpol, and #wapol: Twitter and the new Australian political commen...
 
Final seminar, 10 March 2011
Final seminar, 10 March 2011Final seminar, 10 March 2011
Final seminar, 10 March 2011
 
New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...
New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...
New directions for blog network mapping [with Lars Kirchhoff and Thomas Nicol...
 
More news from where? Reviewing blogging's contribution to the mediasphere [...
More news from where? Reviewing blogging's contribution to the mediasphere  [...More news from where? Reviewing blogging's contribution to the mediasphere  [...
More news from where? Reviewing blogging's contribution to the mediasphere [...
 
Challenges of tracking topical discussion networks online
Challenges of tracking topical discussion networks onlineChallenges of tracking topical discussion networks online
Challenges of tracking topical discussion networks online
 
Themes and discussions from eight months in the French political blogosphere
Themes and discussions from eight months in the French political blogosphereThemes and discussions from eight months in the French political blogosphere
Themes and discussions from eight months in the French political blogosphere
 
Which way up? Drawing and reading maps of the blogosphere
Which way up? Drawing and reading maps of the blogosphereWhich way up? Drawing and reading maps of the blogosphere
Which way up? Drawing and reading maps of the blogosphere
 

Social media news audiences and the quantified journalist

  • 1. Social media news audiences and the quantified journalist Tim Highfield + Axel Bruns timhighfield.net / @timhighfield / t.highfield@qut.edu.au snurb.info / @snurb_dot_info / a.bruns@qut.edu.au #ica15, San Juan, Puerto Rico, 22 May 2015
  • 2. RESEARCH CONTEXT •  Social media as journalistic tool –  Tweeting news as it happens (Vis, 2013) –  Information-sourcing and –sharing, sense-making –  ‘ambient news’ (Hermida, 2010) •  Interactions, attention, and information flows –  Competing for attention, prestige? –  ‘social infomediation of news’ (Smyrnaios & Rieder, 2013) –  ‘first draft of the present’ (Bruns & Highfield, 2012) –  ‘reciprocal journalism’ (Lewis, Holton, & Coddington, 2014) –  Previous spaces for responding to news, journalists, other readers •  comments on articles, on blogs à but hosted (and moderated?) spaces •  popular social media platforms more variable/unconstrained? @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 2
  • 3. RESEARCH QUESTIONS •  What news content are social media users sharing? –  Sharing as a metric of active and visible engagement (although not without limits) •  Which sources are popular/prominent here? What is the impact of new online players in news environment? –  The Guardian (for Australia), The Conversation (and in general, see Medium, &c.) •  What are the roles of journalists and audiences in co-creating, critiquing, and shaping news? –  Co-production: Ekstrom, Eriksson, & Kroom Lundell, 2013 –  Across platforms – e.g. live blogs (Thurman & Walters, 2013) •  News-sharing within publics – and the role of this process in the formation of publics? @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 3
  • 4. RESEARCH PROJECT •  ARC Future Fellowship: –  Four-year project, $876,973 –  Axel Bruns (FF); Postdoctoral Research Fellow; Felix Münch (PhD1, 2014-2017); PhD2 (2015-2018) At the intersection of mainstream, niche, and social media, the processes by which public opinion forms and public debate unfolds are increasingly complex, and poorly understood. This project draws on large datasets and innovative methods to develop a new model of the Australian online public sphere. •  Also supported by ARC LIEF project: –  Two-year project (2014/15; QUT, Curtin, Deakin, Swinburne) to develop comprehensive infrastructure for large-scale social media data analytics @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 4
  • 5. DATA SOURCES •  Social media –  Facebook: user engagement with public pages (profile activity is semi-private) –  Twitter: •  hashtag, keyword, URL sharing datasets (public accounts only) •  Australian network data; Australian firehose (public accounts only) –  Other social media sources… •  Analytics and monitors –  Experian Hitwise: •  Australian Web browsing data (ISP-level, anonymous and opt-in panels, 1.5m users) •  Australian Web searching data (same methodology) –  Proprietary datasets: •  Website analytics for major news sites (e.g. News Ltd. / Fairfax Digital sites) –  Mainstream media monitoring: •  Content databases for mainstream media coverage @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 5
  • 6. PROJECT AGENDA •  Data sources: –  Australian Internet browse / search patterns (Experian Hitwise) –  Online news media reading patterns (Fairfax Digital) –  Big social data on news sharing via social media (ARC LIEF) •  Multiple overlapping publics / networks: –  What drives their formation and dissipation? –  How do they interact and interweave? –  How are they interleaved with the wider media ecology? –  Social media do not contain publics: publics transcend social media @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 6
  • 7. RESEARCH AIMS •  Methodological development (Y1): How do we process and integrate these data? •  Short term (Y2): What happens as news breaks? •  Medium term (Y3): How do themes, topics, actors wax and wane? •  Long term (Y4): How do these patterns affect public opinion formation? @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 7
  • 10. TWITTER: NEWS SHARING TRENDS ATNIX Australian Twitter News Index April 2015: Covers ANZAC Day and the executions of members of Bali 9 – but general trend that large- scale mainstream media coverage does not always translate into substantial on-sharing of related articles – widespread coverage reduces need or impetus to share? @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 10
  • 11. AUDIENCE OVERLAPS Intersections between top 10,000 sharers for each site, Q1/2015 @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 11
  • 12. THE QUANTIFIED JOURNALIST? •  Metrics about story type •  The role of journalists within social media networks –  Source –  Critic –  Participant –  Amplifier –  Institutional chains – retweeting and sharing colleagues and fellow publications/ stations •  Socially mediated journalism –  Different media content within news production as novelty for sharing? –  Vine, Periscope/Meerkat, and their incorporation into other stories and presentation on other platforms? @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 12
  • 13. PUBLICS •  Issue publics •  Ad hoc •  Networked •  Personal •  Calculated •  Affective •  … Overlapping publics apparent on social media, and their implications for news consumption, topical framing, diversity of coverage… @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 13
  • 14. Educa&on   Agriculture   Literature   Adelaide  /  SA   Food   Wine   Beer   Paren&ng   Mums   PR   Ne&zens   Marke&ng   Inves&ng   Real  Estate   Home  Business   Sole  Traders   Self-­‐Help   HR  /  Support   Followback   Urban  Media   U&li&es   Adver&sing   Business   Fashion   Beauty   Arts   Cinema   Journalists   Poli&cs   Hard  Right  LeMists   News   Cycling  Talkback   Music     TV   V8s   UFC   NRL   AFL   Football   Horse  Racing   Cricket   NRU   Celebri&es   Hillsong   Perth   Pop   Media   Teen  Idols   Cody  Simpson   THE AUSTRALIAN TWITTERSPHERE ~140k Australian accounts with degree > 1000, as of Sep. 2013 14  
  • 15. ABC NEWS (JUNE 2012 TO SEP. 2014) 15  
  • 16. DAILY TELEGRAPH (JUNE 2012 TO SEP. 2014) 16  
  • 17. NEXT STEPS •  Further data points –  More detailed data on search patterns (Experian Hitwise) –  Readership patterns (Fairfax Digital sites) –  Facebook audience engagement patterns with news pages •  Further analytical approaches –  Activity patterns around key issues and events (e.g. G20, AFC Asian Cup, ANZAC Day, Queensland state election) –  Correlation of activity patterns across datasets –  Computational modelling of patterns to identify cross-influence of activities on different platforms on each other –  Users – bridges/influencers/opinion leaders…? –  Extending to Germany and Scandinavian news sharing practices on Twitter •  Further theory development –  Ad hoc publics, issue publics, public sphericules in the Australian public sphere @timhighfield + @snurb_dot_info The quantified journalist #ica15 22 May 2015 17
  • 18. QUT Digital Media Research Centre @qutdmrc – qut.edu.au/research/dmrc @snurb_dot_info @timhighfield @stationsarzt @dpwoodford @katieprowd @tsadkowsky @jeanburgess @socialmediaQUT – socialmedia.qut.edu.au mappingonlinepublics.net This research is funded by the Australian Research Council through Future Fellowship and LIEF grants FT130100703 and LE140100148.