Acute Events in Social Media

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Presented at the Association of Internet Researchers conference, Seattle, October 2011.

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  • Not just crises…
  • #ausvotes, #tdf, #eurovision, #royalwedding (media rituals: foreseen, planned)
  • (celebrity deaths: unforeseen, unplanned)
  • temporally distinct (in comparison to topics, issues or sequential events)Through hashtags: bring new publics into being
  • computational methods [post-hoc hashtag/keyword tracking]patterns over time, actors, relationships, themes increasing attention to dynamics of communication eg‘peakiness’ and ‘burstiness’ (refs)
  • #ausvotes, #tdf, #eurovision, #royalwedding (media rituals: foreseen, planned)
  • #ausvotes (July-Aug. 2010)
  • #ausvotes, #tdf, #eurovision, #royalwedding (media rituals: foreseen, planned)
  • both reveals and transforms the ‘meanings’ and ‘uses’ of media platforms: eg acceptance of social media’s ‘usefulness’ by MSM (floods examples)
  • Natural disasters
  • Natural disasters
  • Political crises
  • Corporate crises
  • Acute Events in Social Media

    1. 1. ACUTE EVENTSIN SOCIAL MEDIAJEAN BURGESS | @jeanburgessQUEENSLAND UNIVERSITY OF TECHNOLOGYKATE CRAWFORD | @katecrawfordUNIVERSITY OF NEW SOUTH WALESARC CENTRE OF EXCELLENCE FOR CREATIVEINDUSTRIES & INNOVATION
    2. 2. acute events: JohanBerglund Common dynamics: sharp peaks, high volume and intensity Highly mediated, involving multiple actors/interests In twitter, often coordinated around particular #hashtags Produce controversies & ‘adjunctive conversations’
    3. 3. Event-driven research ‘peakiness’ and ‘burstiness’ Andreas Jungherr and Pascal Jürgens (2011) ‘A map drawn in sand: Twitter data and the structure of political campaigns’. Düsseldorf Workshop on Interdisciplinary Approaches to Twitter Analysis (DIATA11), Düsseldorf, Germany on 14-15Flickr: gabrielaP93 September 2011.
    4. 4. #ausvotes (2August. 2011)
    5. 5. #royalwedding (29 Apr. 2011)
    6. 6. Crises • Unplanned/unforeseen acute events • High stakes, multiple interests, adverse impacts • Disruptive/productive effects on systemsFlickr: Daveybot
    7. 7. #qldfloodsFlickr: Jono Haysom
    8. 8. #eqnzFlickr: NZ Defence Force
    9. 9. #spill
    10. 10. New epistemologies? Boyd, danah & Kate Crawford, ‘Six Provocations for Big Data’, A Decade in Internet Time: Symposium on the Dynamics of the Internet and Society, September 2011.
    11. 11. Time and accessibility
    12. 12. Need for mixed methodsFlickr: teachernz
    13. 13. Ethics of accessFlickr: Lightmash
    14. 14. New digital divides
    15. 15. Thank you… je.burgess@qut.edu.au k.crawford@unsw.edu.auFlickr: pierofix

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