Mapping Online Publics

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Presented at the Workshop on Advanced Research Methods (WARM) at the University of Urbino, 30 September 2010.

For further information on the research project see: http://mappingonlinepublics.net

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  • Mapping Online Publics

    1. 1. Jean Burgess Senior Research Fellow, Mapping Online Creative Industries Faculty, QUT Twitter: @jeanburgess Project blog: Publics http://mappingonlinepublics.net
    2. 2. the research project New Media and Public Communication: Mapping Australian User- Created Content in Online Social Networks Australian Research Council (ARC): Discovery Project (2010-12) – A$410.000 Axel Bruns, Jean Burgess (QUT), Brisbane Lars Kirchhoff, Thomas Nicolai (PIs) – Sociomantic Labs, Berlin Addressing the problem of scale (‘Big Data’) and the need for disciplinary renewal in media, cultural and communication studies. Computer-assisted cultural analysis: tracking, mapping, analysing blogs, twitter, flickr, youtube as ‘networked publics’ Project blog: http://mappingonlinepublics.net/
    3. 3. theoretical framework
    4. 4. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication
    5. 5. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication.
    6. 6. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication.
    7. 7. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication. baseline empirical questions
    8. 8. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication. baseline empirical questions levels of activity? topics of interest? changes over time? relations with broader media ecology?
    9. 9. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication. baseline empirical questions levels of activity? topics of interest? changes over time? relations with broader media ecology? advanced questions: cultural implications
    10. 10. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication. baseline empirical questions levels of activity? topics of interest? changes over time? relations with broader media ecology? advanced questions: cultural implications do matters of shared concern activate new connections among different communities/networks?
    11. 11. theoretical framework “social media”: the convergence of user-created (or shared) content, online social networks, and communication personal communicative ecologies constitute public communication. baseline empirical questions levels of activity? topics of interest? changes over time? relations with broader media ecology? advanced questions: cultural implications do matters of shared concern activate new connections among different communities/networks? How do acute media ‘events’ transform the media ecology?
    12. 12. Tools Data Gathering Blogs: In-house crawler & database + export tools Twitter: Twapperkeeper - in-house crawler in development Data Processing Gawk – open source, multiplatform, programmable command-line tool for processing CSV documents Textual Analysis Leximancer – commercial (University of Queensland), multiplatform: extracts key concepts from large corpora of text, examines and visualises concept co-occurrence WordStat – commercial, PC-only textual analysis tool; generates concept co-occurrence data that can be exported for visualisation Visualisation Gephi – open source, multiplatform network visualisation tool
    13. 13. Analysis
–
Blogs
    14. 14. Blog
Data
Structure
    15. 15. Methods
–
Blogs
    16. 16. Overall Patterns of Activity (Jan.-Aug. 2009) From previous work by Bruns et al
    17. 17. Overall Patterns of Activity (Jan.-Aug. 2009) From previous work by Bruns et al New Sites Added
    18. 18. Overall Patterns of Activity (Jan.-Aug. 2009) From previous work by Bruns et al Bushfires New Sites Added
    19. 19. Overall Patterns of Activity (Jan.-Aug. 2009) From previous work by Bruns et al Bushfires Qld Election New Sites Added
    20. 20. Overall Patterns of Activity (Jan.-Aug. 2009) From previous work by Bruns et al Bushfires Budget Qld Election New Sites Added
    21. 21. Overall Patterns of Activity (Jan.-Aug. 2009) From previous work by Bruns et al Artefact Bushfires Budget Qld Election New Sites Added
    22. 22. Top Posters (Blogs and Opinion Columns) From previous work by Bruns et al
    23. 23. Key Themes in the (political) Blogosphere From previous work by Bruns et al 4-5 August 2009
    24. 24. Key Themes in the (political) Blogosphere From previous work by Bruns et al 4-5 August 2009
    25. 25. Key Themes in the (political) Blogosphere From previous work by Bruns et al 4-5 August 2009
    26. 26. Blog Network (between known blogs only) (17 July to 27 August 2010 | 3.4 million links | Node size: Indegree | See: http://mappingonlinepublics.net/2010/09/22/mapping-the-australian- blogosphere-some-more/) parenting politics food arts & crafts design and style
    27. 27. Methods
–
Twapperkeeper
    28. 28. Twapperkeeper
Data
Structure
    29. 29. Analysis
–
Twapperkeeper
    30. 30. #ausvotes:
pa@erns
of
acBvity
over
Bme 17
    31. 31. #ausvotes
elecBon
themes 18
    32. 32. #masterchef
@reply
network size:
indegree colour:
 outdegree 19
    33. 33. #ausvotes
@reply
network size:
indegree colour:
 betweenness
 centrality 20
    34. 34. #ausvotes
keyword
co‐occurrence 21
    35. 35. #thanks!

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