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Social & College Decisions:
How to Get Ahead
Kimberly Davis
Social Media Manager, The University of Arizona
@Kimmiedeeday
@UofA
The University of Arizona
Bear Down
Bear Down
“Tell them…tell the team to bear down.”
Bear Down
The University of Arizona
2014-2015
• 42,236 Enrollment
• 32,987 undergraduate
• 7,720 Graduate
• 1,529 Professional
• Grown 4% since 2013-14
• Grown 9% over last 5 years
Freshman & Transfers
• 7401 total Freshman
• 4,289 In-State
• 3,455 Non-Resident
• 2,049 Transfers
• 9% Transfer increase, 5 yrs
• 29% Non-resident increase, 5 yrs
How Do We Keep Them Coming
Here?
How Do We Keep Them Coming Here?
Well…We Are Not Alone
How Do We Keep Them Coming Here?
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
Our Approach…Be Approachable
You Talking About Me?
Include incoming students early
Cross-Campus Collaboration
My Awesome Friends at Admissions
My Awesome Friends at Admissions
My Awesome Friends at Admissions
My Awesome Friends at Admissions
My Awesome Friends at Admissions
My Awesome Friends at Admissions
My Awesome Alumni Friends
My Awesome Alumni Friends
My Awesome Alumni Friends
Albuquerque
My Awesome Alumni Friends
My Awesome Alumni Friends
Portland
My Awesome Alumni Friends
My Awesome Alumni Friends
San Francisco
Recap
• Be Approachable
• Respond…
• Respond in a timely manner
• Look for those talking about you
• May not tag you
• Instagram and Twitter are easiest to search
• Work together
• Find ways to help projects already in motion
• Create partners for future collaboration
THANK YOU

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Smss boston2015 kimberly_davis

Editor's Notes

  1. Opening Joke about Gronk: ‘Do we have any patriots fans in the house? On behalf of the University of Arizona-You’re welcome!’
  2. Opening Joke about Gronk
  3. A little bit about who we are, where we are and what our current enrollment looks like
  4. A little bit about who we are, where we are and what our current enrollment looks like
  5. A little bit about who we are, where we are and what our current enrollment looks like
  6. A little bit about who we are, where we are and what our current enrollment looks like
  7. Breakdown of our enrollment climate, via http://factbook.arizona.edu/2014-15
  8. Transition joke into social ‘ How do we keep them coming? Well I asked!’
  9. Transition joke into social pt 2: Just keep being sunny Arizona…
  10. We may have sunshine but so does LA, Vegas, Phx etc…. Pt.2 what about the kids who already live here and, I don’t know want seasons?
  11. Maybe the answer is here, not in her response but in the fact this conversation took place.
  12. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  13. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  14. Respond fast to make an impression
  15. Respond fast to make an impression
  16. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  17. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  18. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  19. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  20. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  21. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  22. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  23. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  24. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  25. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  26. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  27. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  28. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  29. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  30. Our trick up our sleeves: talk to people… The Story of Chandler Montgomery from California.
  31. Find them! Set time each day to do a search. Not everyone will tag you.
  32. Check, you never know where you will show up…
  33. Saw the dance picture on Instagram, we were tagged in it, followed up and got a great story to feature across our platforms.
  34. Include early—transition into talking about our friends
  35. Talking about how I run the main UA accounts, but need a little help from my friends to win students over. Our goal is to create an approachable presence online that follows through from application to graduation. I don’t go it alone, and neither should you. I am going to go over what each group does to achieve this.
  36. The two hashtags Admissions uses
  37. The two hashtags Admissions uses
  38. The two hashtags Admissions uses
  39. The two hashtags Admissions uses
  40. How our DOA is not a mystery, she is active on social and always excited about new cats
  41. Celebrate YES! Video: https://youtu.be/5Mb120_Sm9g
  42. Remember our friend Chandler… we have a great group of cats online who make a point to welcome new students we feature and RT
  43. Our Alumni association, and it’s chapters host Summer Send off’s for students in their area headed our way, an early welcome to the wildcat family
  44. Our Alumni association, and it’s chapters host Summer Send off’s for students in their area headed our way, an early welcome to the wildcat family
  45. Our Alumni association, and it’s chapters host Summer Send off’s for students in their area headed our way, an early welcome to the wildcat family
  46. Our Alumni association, and it’s chapters host Summer Send off’s for students in their area headed our way, an early welcome to the wildcat family
  47. Our Alumni association, and it’s chapters host Summer Send off’s for students in their area headed our way, an early welcome to the wildcat family
  48. Our Alumni association, and it’s chapters host Summer Send off’s for students in their area headed our way, an early welcome to the wildcat family