The document discusses using social media for higher education recruitment and retention. It emphasizes building meaningful relationships with prospective students through listening to them on social media and engaging with them. The presentation provides strategies for institutions to empower their employees to represent the school using social media and engage with prospective students. It focuses on using social media as a recruitment and retention tool through relationship building.

1. Eric Clark - SMSS Higher Education Boston 2015
ericalainclark.com
@EA_Clark
Social Media Recruiting:
Building Meaningful Relationships with Prospective Students

2. Philosophy
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5. Recruitment
Retention
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6. Listen
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7. Engage
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12. Strategy
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http://bit.ly/ben-philips-snapchat

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Photo Source - http://bit.ly/1gEqZhk

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Empower The Social Employee
Photo source - http://bit.ly/1I45uwe

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Questions?

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@EA_Clark
www.ericalainclark.com