Argyle Executive Forum is one of the nation’s leading and fastest growing B2B marketing services businesses. We have over 400 clients and work with organizations of all sizes. Our clients partner with us to accelerate marketing and sales goals for specific executive titles, products and services, industries, and/or geographies. Our mission is ambitious but simple: to leverage our proprietary membership of business leaders to help clients unleash the power of disciplined, metrics-driven sales and marketing solutions that deliver robust revenue opportunities and effective marketing campaigns. Working in deep partnership with our clients, we create outcomes that are unique, practical, and proven. Welcome to Argyle. We look forward to furthering your success.

1. ARGYLE EXECUTIVE FORUM
DEMAND GENERATION - MARKETING - MARKET RESEARCH - EXECUTIVE VISIBILITY – ADVERTISING

2. WHO WE ARE & WHAT WE DO
• One of the nation’s leading and fastest growing B2B marketing services businesses
• Over 200 clients. Popular client categories include but aren't limited to:
• Enterprise software (large cap, venture backed and mid market)
• Professional services (BI, BPM, Strategy Consulting, Outsourcing, etc.)
• Clients Leverage Argyle For:
• Pipeline Origination
• Strategic Account Programs
• Opportunity Acceleration
• Nurturing Installed Base
• Content Creation & Promotion Programs (interviews, surveys, focus groups, etc.)
• Sales Enablement
• Customer Advisory Boards
• Product Marketing Enablement

3. CLIENT SAMPLING

4. HOW WE DELIVER OUR SOLUTIONS
• Argyle Field Marketing Events – single sponsored, multi sponsored, dinners, breakfasts,
full day events, as well as virtual events.
• Argyle Conversations – profiling client executives, OR profiling Argyle Members
alongside client executives. Examples: http://www.argylejournal.com/
• Argyle Informal Introductions – using our overall membership vs. just our events, to
make elegant, non forced, introductions between our clients and our members.
Done manually, and “high touch,” not through an online system
• Argyle Alerts – an “eyes and ears” service for strategic and named account plans.
For more info, visit www.argylealerts.com
• Argyle Member Calls – off the record conversations with the senior leadership of key
accounts / prospects. Popular for sales enablement, product marketing
assistance, campaign creation assistance. Serves as a “cheat sheet” for the sales
organization, creates momentum in RFP and other sales opportunity situations.
Sample available on request.
• ROI Consulting / Protecting Your Investment – comprehensive KPI dashboards,
analytical exercises, calculators and data collection to measure and manage the
investments clients make into Argyle partnerships as well as to generate outputs for
presentation to client senior leadership.
• Calculator example: http://calculator.argyleforum.com/

5. 2013 CIO LEADERSHIP EVENTS
• January 16, 2013 – Dallas – SOLD OUT
• The CMO / CIO Partnership – June 13, 2013 – SOLD OUT
• CIO Leadership Forum (Chicago) – June 18, 2013 – SOLD OUT
• CIO Leadership Forum (San Francisco) - October 30, 2013
• CIO Leadership Forum (New York) - November 12, 2013
• Chief Information Security Officer (CISO) Leadership Forum – Nov. 14, 2013 - NYC
• CIO Leadership Forum (Atlanta) - December 17, 2013
• For more information and the online event calendar visit: www.argyleforum.com
• To discuss creating an individual campaign please contact me directly: