VISION AND MISSION Vision: WOBI (pronounced “whoa-bee”) is an unparalleled source of insight and inspiration. An exciting online experience, featuring the most relevant and actionable business content, freely available to the world – Videos, documentaries and blogs. A global community dedicated to those who work to put ideas into action every day. Content Mission: o To create a central hub for the most relevant, actionable global management content directly from proven movers and shakers. o The very best multimedia content centered around 8 key themes. o A year-round opportunity to engage with the global business community.
Marketing Plan Print • The Wall Street Journal to run in March or April. Circulation: 733,611 • Bloomberg Businessweek, to run in March or April. Circulation: 923,457 • Financial Times, to run in March or April. Circulation: 796,291 • Strategy+Business, to run Summer 2012 (out 5/29/12). Circulation: 98,546 • MIT Sloan Management Review, to run Summer 2012 (out 6/21). Circulation: 20,000 Digital/Social Media – banner ads to run on these sites (Impressions) • Bloomberg.com: 13.8MM • Businessweek.com: 6.6MM • Knowledge @ Wharton: 830,000 • WSJ.com: 14,661,000 • Search Engine Optimization • Social/Professional Media Integration. Emails: • Inspiring Ideas newsletter, HSM News section: 45K 1x/month from March – July 2012 • Emails 2x/month: 1. From March – July 2012: 45K (2x/month) 2. From March – October 2012: 2,150,000 (2x/month)
DemographicsUS website projected 2012.Visitors(in pages views) Registered users By Company size +3.5 MM +350k 42% 40% 18% Small Large Medium By Job Title By Gender 26% 24% 22% 16% 8% 4% 55% 45% Director Vice president C-Level Not declared Manager Other Male Female 72% By Industries 26% 20% 16% 15% 6% 5% 4% 3% 2% 2% 1% Services Other Manufacturer Finance, Trans, Construction Retail Wholesale Mining Not Governmen Insurance Com and declare t offices and Real Public State Service
Social Media DemographicsUS website projected 2012. 60.000 followers 125.000 fan page users 15.000 followers 100.000 videos views