Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
17. SHOWCASE
PROJECT
5 Days - Delivery Team
PLANNING
STORY WRITING
& ESTIMATION
CUSTOMER
5 Days - Full Team
EXPERIENCE
HISTORY
BUSINESS DRIVERS
PREPARATION
32. David
–
Advanced
Heavy
User
His
Real-‐estate
Story
David
owns
an
investment
townhouse
with
his
brother.
Purchasing
this
was
a
process
that
took
almost
a
year.
They
went
to
10-‐15
aucHons
before
they
finally
got
a
barging
(a
for
sale
property
that
had
not
been
listed
yet
on
REA).
Since
then
its
gone
up
in
value
a
lot.
He
currently
checks
REA
3-‐4
Hmes
a
week
to
keep
his
finger
on
the
pulse,
and
because
he
is
hoping
to
sell
this
property
and
buy
another
one
in
a
year
or
two
To
find
there
current
property
they
looked
on
REA
and
in
local
papers.
They
search
in
a
suburb,
and
limited
results
by
price.
Once
they
had
found
a
place
they
thought
was
interesHng
they
would
then
print
out
the
details,
and
set
off
on
a
Saturday
to
view
2-‐3
open
for
inspecHons.
Back
then
he
didn’t
have
an
iPhone,
but
hasn't
used
a
Melways
for
direcHons
since
he
got
one.
At
inspecHons
they
would
walk
into
each
room,
try
to
imagine
where
things
would
go,
and
If
they
liked
a
place
they
would
take
photos
and
video
using
a
phone,
a
more
realisHc
view
of
the
property
that
they
could
show
family
and
friends.
David
thinks
that
he
would
visit
REA
twice
as
much
as
he
does
now
if
he
had
a
good
app.
Looking
on
the
train
and
during
other
down
Hme.
REAPA
Features
:
What
I
need
that’s
not
there…
1. Photos
–
Domains
are
much
be"er,
you
can
zoom
and
see
bigger
pictures.
(also
I
only
want
to
search
for
properHes
with
photos
2. Price
increments
–
scroll
is
be"er,
but
I
want
50k
increments
(had
problems
with
se^ng
price
in
domain)
3. Email
a
friend
–
i
use
this
all
the
Hme
4. Get
direcEons
–
important
from
the
PDP
(like
domain)
5. Short
list
/
View
of
my
properEes
with
sat
inspecHon
Hmes.
Got
domain
star
“just
like
iTunes”
6. Sort
by
–
if
I’m
using
it
8
Hme
per
week
I
want
to
see
the
new
ones
first,
and
someHmes
sort
by
lowest
prices
7. Map
–
expects
bounding
box
search
on
map
interacHons
REA Domain 8. Calculator
–
Likes
it
9. On
map
view
was
looking
for
the
“current
locaHon”
thing
like
Google
maps
in
bo"om
right
corner
8 7 Iphone
Usage
Work
Phone.
Uses
Facebook,
and
sports
apps
like
bombers,
Foot
,EPL,
TAB,
F1,
Cricket
buzz
all
the
Hme.
Twi"er.
No
Realestate
apps.
“easier”
but
“slower”
and
needs
the
not
as
iphone
extra
features like.
Looks
old
33. YOU DON’T NEED IT ALL DONE UPFRONT
YOU HAVE
TIME!
JUST ENOUGH, JUST IN TIME.
46. EXPERT
DESIGNER
THE GENERIC
WORKSHOP
FACILITATOR
PAIR OF EXPERT
HANDS FACILITATOR
47. EXPERT
DESIGNER
HIGH IMPACT
DESIGN
THINKER
PAIR OF EXPERT
HANDS FACILITATOR
48. DAN
Some thoughts about the impact that
integrating UX into the Agile build has
had at realestate.com.au
1700 people world wide
22 offices
8 Countries
To be... the blueprint for the humane
corporation
64. THANKS
JASON FURNELL DANIEL OERTLI
Experience Design Consultant CIO
ThoughtWorks REA Group
www.thoughtworks.com www.realestate.com.au
www.jasonfurnell.wordpress.com
jasonfurnell@gmail.com