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5 Key Principles for
Designing Mobile
Experiences
@JIMSABIA
AOL MOBILE
15+ years experience
User Research
Print
Interactive TV
Desktop Software
Web Content and Applications
Blackberry
iPhone & ...
I used to design

within a process

that looked 

like this
with teams that were 

organized like this
and produce documentation
that looked like this
I now design 

within a process
that looks

like this
with teams that are
organized like this
and produce
documentation that
looked likes this
“I’m digging a trench
and moving dirt.”
“I’m laying pipes.”
“I’m pouring concrete.”
“I’m designing 

luxury condominium
skyscraper.”
Share a common
vision.
Ownership of the product vision is shared
by the whole team.
“I’m making

a red vase.”
"Simplicity is the

ultimate sophistication."
Leonardo da Vinci
Keep it simple.
Short periods of use

and focused activity
Articulate
Spontaneous
Articulate
Geo-sensitive
A new utility
Remain focused.
Organize resources by product,

not by function.
Put it all together
Communicate
frequently.
Sketch as a team, then build,

test, and refine.
Shared workspace
Document
necessities.
CSS, Patterns, Flows, etc.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Share...
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remai...
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remai...
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remai...
Thank you.
@JIMSABIA
AOL MOBILE
5 Key Principles for Designing Mobile Experiences
5 Key Principles for Designing Mobile Experiences
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5 Key Principles for Designing Mobile Experiences

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Sharing my top level thoughts on designing for mobile within the agile development process.

Published in: Design, Technology, Business

5 Key Principles for Designing Mobile Experiences

  1. 1. 5 Key Principles for Designing Mobile Experiences @JIMSABIA AOL MOBILE
  2. 2. 15+ years experience User Research Print Interactive TV Desktop Software Web Content and Applications Blackberry iPhone & iPad Android Mobile Web
  3. 3. I used to design
 within a process
 that looked 
 like this
  4. 4. with teams that were 
 organized like this
  5. 5. and produce documentation that looked like this
  6. 6. I now design 
 within a process that looks
 like this
  7. 7. with teams that are organized like this
  8. 8. and produce documentation that looked likes this
  9. 9. “I’m digging a trench and moving dirt.”
  10. 10. “I’m laying pipes.”
  11. 11. “I’m pouring concrete.”
  12. 12. “I’m designing 
 luxury condominium skyscraper.”
  13. 13. Share a common vision. Ownership of the product vision is shared by the whole team.
  14. 14. “I’m making
 a red vase.”
  15. 15. "Simplicity is the
 ultimate sophistication." Leonardo da Vinci Keep it simple.
  16. 16. Short periods of use
 and focused activity
  17. 17. Articulate Spontaneous
  18. 18. Articulate Geo-sensitive
  19. 19. A new utility
  20. 20. Remain focused. Organize resources by product,
 not by function.
  21. 21. Put it all together
  22. 22. Communicate frequently. Sketch as a team, then build,
 test, and refine.
  23. 23. Shared workspace
  24. 24. Document necessities. CSS, Patterns, Flows, etc.
  25. 25. Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities.
  26. 26. Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities. Share a common vision.
  27. 27. Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities. Keep it simple. Share a common vision.
  28. 28. Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities. Keep it simple. Remain focused. Share a common vision.
  29. 29. Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities. Keep it simple. Remain focused. Communicate frequently. Share a common vision.
  30. 30. Share a common vision. Keep it simple. Remain focused. Communicate frequently. Document necessities. Keep it simple. Remain focused. Communicate frequently. Document necessities. Share a common vision.
  31. 31. Thank you. @JIMSABIA AOL MOBILE

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