The document outlines the agenda for a social media workshop on August 25, 2022. The workshop will cover 12 essential social media principles, creating content, using WhatsApp groups effectively, setting up a YouTube channel, using TikTok for ministry, creating engagement, design, using Bitly, automation, and understanding analytics (time permitting). It also provides guidance on creating content calendars, posting videos to YouTube, and tips for elevating a TikTok profile.

1. SOCIAL MEDIA
WORKSHOP: 25 AUGUST 2022

2. Workshop contents

3. Workshop contents

4. • What are the 12 MOST
ESSENTIAL social media
principles.
Workshop contents

5. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
Workshop contents

6. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
Workshop contents

7. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
Workshop contents

8. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
Workshop contents

9. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
Workshop contents

10. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
Workshop contents

11. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
Workshop contents

12. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
• Automation
Workshop contents

13. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
• Automation
• Influencers ( if time allows )
Workshop contents

14. • What are the 12 MOST
ESSENTIAL social media
principles.
• Creating content.
• WhatsApp groups: what & how
• Your YouTube channel: set-up,
videos & sharing
• TikTok for ministry.
• Creating engagement.
• Design
• Using Bitly
• Automation
• Influencers ( if time allows )
• Understanding the statistics &
analytics. ( if time allows )
Workshop contents

29. 12 social
media
principles

31. ➡ Content
➡ Conversation

32. ➡ Content
➡ Conversation
➡ Strategy

33. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy

34. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond

35. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current

36. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant

37. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant
➡ Acknowledge

38. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant
➡ Acknowledge
➡ Creative

39. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant
➡ Acknowledge
➡ Creative
➡ Original

40. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant
➡ Acknowledge
➡ Creative
➡ Original
➡ Consistent

41. ➡ Content
➡ Conversation
➡ Strategy
➡ Policy
➡ Respond
➡ Current
➡ Relevant
➡ Acknowledge
➡ Creative
➡ Original
➡ Consistent
➡ Analyse

43. Creating your content calendar

44. Creating content calendars

45. Creating content calendars
• Plan your content at least a
month in advance.

46. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.

47. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.
• Base your content on pre-
defined pillars /storylines.

48. Creating content calendars
• Plan your content at least a
month in advance.
• Ensure that it is in sync with
your other communications
initiatives / messages.
• Base your content on pre-
defined pillars /storylines.
• In your calendar have text,
images, gifts, videos, links.

49. Creating content calendars

50. Creating content calendars
• Don’t duplicate across
platforms.

51. Creating content calendars
• Don’t duplicate across
platforms.
• Ensure that images are
correctly sized for each
platform.

52. Creating content calendars
• Don’t duplicate across
platforms.
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.

53. Creating content calendars
• Don’t duplicate across
platforms.
• Ensure that images are
correctly sized for each
platform.
• Plan which posts to boost and
what the budget will be.
• Utilise all the various aspects
of the platforms: stories,
carousal, video, slideshows,
etc.

54. Creating content calendars

55. Creating content calendars
• Get your team’s buy-in /
approval

56. Creating content calendars
• Get your team’s buy-in /
approval
• Create designs in advance.

57. Creating content calendars
• Get your team’s buy-in /
approval
• Create designs in advance.
• Schedule posts where
possible.

58. Creating content calendars
• Get your team’s buy-in /
approval
• Create designs in advance.
• Schedule posts where
possible.
• Be flexible wrt changes /
updates.

60. WhatsApp Groups: The Golden Rules

61. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.

62. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!

63. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.

64. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.

65. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.

66. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.

67. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.

68. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.

69. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.

70. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.

71. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.

72. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
• Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited
memes.

73. WhatsApp Groups: The Golden Rules
• Always keep to the purpose of the group! Don’t share irrelevant messages about other topics.
• Do not spam the group!
• Don’t be offended if others leave. Not everyone wants the same information.
• Do politely excuse yourself before you leave a group.
• Post your message in one single chunk of text, don’t post every word or sentence in a new
message.
• Do not have one-on-one conversations in the group. Switch to private messages.
• Do not post in any group between 21:00 and 07:00 unless it is an all-out emergency.
• The group is not a political platform (unless you have specifically set it up for this purpose) No
arguing, no heated opinions, no fear mongering, no hyped up drama, no fake news. Check your
sources before you share.
• Never EVER use a group to berate someone else or air grievances. If you have an issue address
it one on one with the relevant person.
• Don’t add random people to a close-knit group.
• Always ask someone if you may add them before you add them.
• Don’t send data-insensitive messages. No-one wants their last 3GB used up on uninvited
memes.
• When the group has served its purpose (the hike is over) delete it.

74. If you are not sure,
ask yourself these
three
questions before
you post:

75. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?

76. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
2. Is this necessary?

77. If you are not sure,
ask yourself these
three
questions before
you post:
1. Is this relevant?
2. Is this necessary?
3. Is this a good time to
post?

108. Your YouTube Channel

109. Your YouTube Channel

110. Your YouTube Channel

111. Benefits of a YouTube Channel

112. ➡Exposure to a Worldwide Audience
Benefits of a YouTube Channel

113. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
Benefits of a YouTube Channel

114. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
Benefits of a YouTube Channel

115. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
Benefits of a YouTube Channel

116. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
➡Gain Qualified Traffic
Benefits of a YouTube Channel

117. ➡Exposure to a Worldwide Audience
➡Marketing on YouTube Will Help You Get Found on Google
➡Your Content Never Dies
➡Your Audience Will Promote You
➡Gain Qualified Traffic
➡YouTube Ads Can Help You Reach Even More People
Benefits of a YouTube Channel

118. Posting your Video

119. Posting your Video

120. Posting your Video

121. Posting your Video

122. Posting your Video

123. Posting your Video

124. Audio to Video

125. Audio to Video

126. Sharing Videos

127. Sharing Videos

128. Sharing Videos

139. Tips to Elevate your TikTok profile:

140. Tips to Elevate your TikTok profile:

141. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.

142. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that
follow a similar format to others, but with different content. Use this to your advantage
and get creative with how you can incorporate real estate into these trends.

143. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that
follow a similar format to others, but with different content. Use this to your advantage
and get creative with how you can incorporate real estate into these trends.
Hashtags are important. Whether you’re providing tips for first-time homebuyers,
doing a virtual home tour, or participating in a TikTok trend, make sure you use the
best hashtags. If a trend has a corresponding hashtag, don’t forget to include it!

144. Tips to Elevate your TikTok profile:
Find evergreen content. Evergreen content is content that will be a resource for
years to come and isn’t related to a trend or fad.
Keep up with TikTok trends. On your “for you page” you’ll begin to see videos that
follow a similar format to others, but with different content. Use this to your advantage
and get creative with how you can incorporate real estate into these trends.
Hashtags are important. Whether you’re providing tips for first-time homebuyers,
doing a virtual home tour, or participating in a TikTok trend, make sure you use the
best hashtags. If a trend has a corresponding hashtag, don’t forget to include it!
Be creative. Don’t be scared to try something new. TikTok uses an algorithm with
artificial intelligence to make sure user’s content will be seen. You can create a video
that will go viral without even expecting it to happen!

145. Creating your content calendar

146. Creating your content calendar

147. Creating your content calendar

148. #hashtag basics

149. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.

150. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.

151. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.

152. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.

153. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.

154. #hashtag basics
• They always start with # but they won’t
work if you use spaces, punctuation or
symbols.
• Make sure your accounts are
public. Otherwise, the hashtagged
content you write won’t be seen by any
non-followers.
• Don’t string too many words
together. The best hashtags tend to be
relatively short and easy to remember.
• Use relevant and specific hashtags. If it
is too obscure, it will be hard to find and
it won’t likely be used by other social
media users.
• Limit the number of hashtags you
use. More isn’t always better. It actually
looks spammy.
• Use niche hashtags. (longtail)

158. TikTok #

159. TikTok #

160. TikTok #

163. Using Bitly

164. Using Bitly

172. https://hootsuite.com/dashboard#/streams

173. https://hootsuite.com/dashboard#/streams

175. ANALYSE

176. Analytics

177. Analytics
• Analyse as often as you can.

178. Analytics
• Analyse as often as you can.
• Weekly highlights

179. Analytics
• Analyse as often as you can.
• Weekly highlights
• Monthly in detail

180. Analytics
• Analyse as often as you can.
• Weekly highlights
• Monthly in detail
• Look at:

181. Analytics
• Analyse as often as you can.
• Weekly highlights
• Monthly in detail
• Look at:
• growth

182. Analytics
• Analyse as often as you can.
• Weekly highlights
• Monthly in detail
• Look at:
• growth
• engagement

183. Analytics
• Analyse as often as you can.
• Weekly highlights
• Monthly in detail
• Look at:
• growth
• engagement
• ads’ results

184. Analytics

185. Analytics
• Stop doing what is not generating results.

186. Analytics
• Stop doing what is not generating results.
• Do more of what works.

187. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.

188. Analytics
• Stop doing what is not generating results.
• Do more of what works.
• Look at other brands to see what they do that works well.
• Don’t be scared to experiment!

199. essential #socialmedia notes

200. essential #socialmedia notes
Never stop
checking your
analytics

201. essential #socialmedia notes
Never stop
checking your
analytics
content to
suit the
audience

202. essential #socialmedia notes
Never stop
checking your
analytics
content to
suit the
audience
connect online
with offline

203. essential #socialmedia notes
Never stop
checking your
analytics
content to
suit the
audience
engage
connect online
with offline

204. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
content to
suit the
audience
engage
connect online
with offline

205. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
advertise
content to
suit the
audience
engage
connect online
with offline

206. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
audience
engage
connect online
with offline

207. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
audience
engage
exclusive
content /
offers
connect online
with offline

208. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline

209. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline

210. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline

211. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline

212. essential #socialmedia notes
offers &
shops
Never stop
checking your
analytics
respond
quickly
create
events
stick to
a plan
advertise
content to
suit the
platform
content to
suit the
audience
video
engage
exclusive
content /
offers
connect online
with offline
links to your
accounts

213. japie@digital4christ.co.za
082 44 33 033