International Communication project on Media systems in South America

1. International Communication
Media Systems in South America

2. South America
• Argentina, Bolivia, Brazil, Chile, Colombia,
Ecuador, Guyana, Paraguay, Peru, Suriname,
Uruguay and Venezuela
• Fourth in area and fifth in population
• Majority of South Americans speak
portuguese.

3. Brazil
• Official Country Name: Federative Republic of
Brazil
• Capital City: Brasilia
• President: Dilma Rouseff

4. • Brazil has a democratic republic with a
presidential system. The president is the head
of state and head of government of the Union
and is elected for a 4 year term with the
possibility for a reelection in the next term.
• The core culture of Brazil is derived
from Portuguese culture, because of its strong
colonial ties with the Portuguese empire.
• The constitution guarantees a free press

5. Media
• Television sets were the most widespread media
content devices in Brazil in 2014 and were found
in 98.3 percent of households.
• Digital television covers 46.8 percent of the
population
• Sports is the major program in television.
• There are 672 newspapers in Brazil.
• The internet is the preferred platform for news
and entertainment among Brazilian youth.

6. • Facebook has become an expressive online
platform for organizing public gatherings.
• Twitter is used by campaigners in a strategy
called mass twittering.
• Twitter campaign “Fora Sarney” or Out with
Sarney

7. Major Media Players
• Four major media players - Organizacoes Globo,
owned by the Marinho family; Sistema Brasileiro
de Televisao (SBT) of Silvio Santos; Bishop Edir
Macedo owns Record and Rede Bandeirantes is
owned by the Saad family.
• Globo is the largest media conglomerate of South
America, controlling 340 media outlets. This
conglomerate is the owner of Rede Globo, which
is the second largest commercial television
network in the world.

8. Public Service Media
• The government’s TV Brasil and eight regional
radio stations, managed by the Brazilian
Communications Company (Empresa
Brasileira Comunicaqao, EBC).
• The EBC maintains a web platform for its
outlets, through which it streams live content
to the public. and the government of Sao
Paulo.

9. Argentina
• Capital City and Largest City: Buenos Aires
• President: Cristina Fernandez Kirchner
• Tourism: Best destination in South America
• Argentina is a representative democracy and
the Federal constitutional republic.
• Argentina is a middle emerging economy and
is currently one of the world's top developing
nations.

10. Media
• The main platform used by Argentineans for
news, information and entertainment is
television.
• Almost all channels has minimum of two daily
newscasts.
• Cable TV penetration is very high.
• About 50 percent of the total number of
households is now connected to the internet.

11. • Around 180 newspapers are published in
Argentina.
• High radio consumption.
• Grupo Clarin is the major media player. Telefonica
and Grupo Vila manazona are the other major
media players,
• The public media system comprises the media
owned and operated by the state - Canal 7
television, Radio Nacional, and Radiodifusion
Argentina al Exterior (RAE).

12. • Digital activism in Argentina is primarily based on social
media - Facebook, YouTube, Taringa and Twitter.
• The national news agency, Telam, was established in
1945.
• A large portion of its contents is available online at
www.telam.com.ar.
• Media freedom is guaranteed by the constitution.
However, US based freedom house of Argentina says
that the poor relationship between the government
and the media is an obstacle to journalism.

13. Colombia
• Capital and Largest City: Bogota
• President: Juan Manuel Santos
• The government of Colombia has
a presidential representative democratic republic
as established in the Constitution of 1991.
• Colombia is considered one among the world's
17 mega diverse countries and the most
biodiverse per square kilometer.

14. Media
• One of the most difficult region for journalist.
• There are two newspapers with nationwide
circulations and one or two regional or local
newspapers per region, three national public
TV channels, eight regional public television
channels and two national private TV
channels.It also has two main radio networks.
• The two private channels - RCN and Caracol
are dominant.

15. • High pay TV penetration in last five years.
• Internet Protocol Television (IPTV) is a new
service that is fast gaining in Colombia.
• Radio is the second mass media in terms of
consumption.
• Since 2005, the main change in media
consumption has been the increase in internet
usage by 34 percentage points, from 14.9 percent
in 2005 to 48.9 percent of the population in 2013.

16. • The most visited Colombian website is
eltiempo.com which belongs to the largest
newspaper in the country.
• Al Dia Barranquilla, El Espacio,El Colombiano
and El Espectadorare other major newspapers
in Colombia.
• TVyNovelas are the most widely read
magazine in the country.

17. • Colombia’s public service media are state
supported TV channels and radio stations that are
regulated by the National Agency of Television
(Agencia Nacional de Television, ANTV).
• . The public media sector comprises eight
regional television channels, three national
television channels, one international television
channel, two national radio stations and over 150
public interest stations.

18. • The three national channels which have
national coverage are Senal Colombia,
Canal1and Senal Institucional.
• International public channel, Region
Colombia Institucional (RCI).
• Social networks have become very popular in
Colombia.
• Telmex is the major media player in this
country.

19. Peru
• Capital City and Largest City: Lima
• President: Ollanta Humala
• Peru is a Presidential representative
democratic republic with a multi party system.
• Peru is a developing nation with a poverty
level around 25.8 percent.

20. Media
• The constitution guarantees freedom for media.
• Television is the most popular.
• Cable TV penetration from 2010 ownwards.
• Telefonica is the major media player.
• Press has very small reach.
• Radio is also popular.
• As of 2014, the five most visited web pages were
Google, the social network Facebook, Google
Peru, YouTube, and Windows Live.

21. • In Peru, there is no clear public service model
for the mass media.
• TV Peru is the public TV network - Second
most popular channel.

22. Chile
• Capital City And Largest City: Santiago
• President: Michelle Bachelet
• Chile has the highest degree of economic
freedom in South America (ranking 7th
worldwide), owing to the independent and
effective Judicial system and prudent public
finance management. In 2006, Chile became
the country with the highest GDP per capita in
Latin America.

23. Media
• Chile continued to provide a relatively open
environment for press freedom and reporting on most
issues.
• TV is the main media platform followed by radio.
• Chileans consider television and radio as the most
credible, independent and influential media.
• FTA broadcasts are the main news and entertainment
providers for most of the population.
• Chile is second to Argentina in its penetration rates for
pay-TV in South America.

24. • Four newspapers with national reach – La
tercera, La Cuarta, El Mercurio and Las Ultima
Noticias.
• The three top websites are YouTube, Facebook,
and MSN.
• State operation of media has historically only
been associated with television and newspaper,
namely by the public broadcaster TVN and the
daily La Nacion, respectively.
• The public broadcaster is distributed through pay-
TV systems only and has very low ratings.

25. • The Center for Journalistic Investigation and
Information (Centrode Investigacion e
Informacion Periodistica, CIPER).
• In November 2010, CIPER-Chile published a
book, El periodismo que remece a Chile
(Journalism that shakes Chile) containing 12
major investigations carried out by the Centre
over the past three years.

26. Uruguay
• Capital City and Largest City: Montevideo
• President: Tabare Vazquez
• Uruguay is a representative
democratic republic with a presidential
system.
• It is considered as a high income nation (top
group) by the United Nations and the only one
in South America.

27. Media
• Freedom of speech and media are guaranteed
by the Uruguayan constitution.
• Television is the principal medium for
entertainment and news for consumers.
• Teledoce, TV Ciudad and Monte Carlo TV are
the major channels in Uruguay.
• Pay TV penetration is very high.
• Internet reach – more than 75% of the
population.

28. • 38% of total population read newspapers atleast
once in a week.
• El Pais, El Observador and La Republica are the
major newspapers.
• the Official Service of Television, Radio, Broadcast
and Entertainment (Servicio Oficial de Difusion,
Radiotelevision Espectaculos, SODRE) – State
owned organisation.
• Task of SODRE is to produce and broadcast
cultural and news programs.

29. • City TV and Canal 5 are the state owned
channels.
• Three media conglomerates: Channel 10
(Fontaina - De Feo Group), Channel 4 (Romay
Salvo / Romay Eccher Group), and Channel 12
(Cardoso- Pombo Scheck Group).

33. Conclusion
• Media in South America have traditionally
been consolidated into the hands of a few
wealthy families and large media
conglomerates such as Globo in Brazil, Clarin
in Argentina, El Comercio in Peru etc.
• Television is the main source of news and
entertainment across the continent.

34. • Internet connectivity is growing steadily across
the region, and also the use of Smartphone’s, and
mobile internet connectivity. Newspaper and
Radio is losing its credibility and significance in
this continent.
• Web services.
• Public service media is not so influential.
• New initiatives are taken in Guyana, Bolivia,
Uruguay, Paraguay and Venezuela to strengthen
public service media.