Jāņa prezinācija Inspired Latvia birojā 07/07/2016

1. Jānis @ Inspired

2. Jānis Brikšis
Janis Brix
Jānis Brexits’
Breksīc uc. uc.

3. Brands We’ve worked with over time:

4. Speaker at Digital Marketing events

5. Koh Ta Kiev, Cambodia
Ielieciet mīlestību tajā, ko dariet

7. Komanda
• Labākie draugi
• Noalgo Labākos cilvēkus, ko pazīsti
(Only work with people you enjoy)
• Ceļojam un strādājam kopā
• Kopīgs dzīves stils un mērķis
• Cilvēki sasniedz vairāk, kad ir brīvi
• Trust & Empowerment

10. Brand Adventures
&
Brand Storytelling

11. Mūsu bread & butter: SEO
(Vismaz pagaidām)

12. SEO Lielbritānijā
• £500m industrija (Econsultancy, 2012)
• Black/gray hat SEO is o.k.
• Daily rate or comission based work
• Long term campaigns (6 months+)
• Quality & Quantity (Good links vs a lot of links)
• Location based / Product based SEO
• Highly ROI focussed

13. eCommerce SEO
• What it used to be
• What it is now
• Kam tas strādā?
• Scaling & Automation
• ROI

14. Tools: Ahrefs

15. Tools: Accuranker

16. ROI based SEO
Search Volume x CTR = Traffic
Traffic x Converstion Rate x AOV = Revenues
e.g.
3 pozīcja = ~1000 new visits/m
1000 new visits x 3% conversion rate = 30 new customers
30 new customers x £250 (AOV)= £7500 in additional revenues
(Papildus, protams, var rēķināt ar Profit Margin utt.)
CTR = Click Through Rate
AOV = Average Order Value

17. Glen Garioch

18. Quality SEO over Quantity SEO

19. Connecting the dots

20. Ideas that spread
Some inspiring videos:

21. SEO + Inspiring/Amplified Media

22. Paldies!