This talk is presented in WebConf Taiwan 2013 (http://www.webconf.tw).

1. Designing physical and digital experience
in social web
Janet Huang
2013.01.13

2. About me
Janet Huang
janetyc@gmail.com
http://twitter.com/janetyc
http://www.facebook.com/janetyctp

3. http://www.openlabtaipei.org

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Designing physical and digital experience in social web
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5. Social Web
is about
People

6. So... we need to understand people!

7. We need to understand how people behave

8. Behavior Design

9. BJ Fogg
Behavior Design
Persuasive Technology Lab @ Stanford University

10. A Framework

11. 3 things

12. B = Motivation
Ability
Trigger

13. Behavior Model

14. 1 ability

15. Simplicity
Ability Factors
- Time
- Money
- Physical effort
- Brain cycles
- Social deviance
- Non-routine

16. Key question
Are we asking for too much?

17. Too much money?

19. Too much text?

21. Too much information?

23. 2 motivation

24. Core Motivator Emotion
Sensation pleasure/pain
感覺
Anticipation hope/fear
預期
Social Cohesion social rejection/acceptance
社會凝聚力

27. 3 trigger

28. Facilitator
Trigger Spark
Signal

30. Web design
- Off-site trigger Email
- On-site trigger

32. Web design
- Off-site trigger
- On-site trigger Call to action

33. ability
motivation
ability
motivation
motivation
ability

36. Behavior Model The Order of Design
1. Ability 1. Trigger
2. Motivation 2. Ability
3. Trigger 3. Motivation
http://www.slideshare.net/hreha/applying-psychology-to-web-design

37. Understanding behavior model help you design
better UI for people.

38. For web design, maybe we need
Another solution

39. Crowd-based design

40. Crowdsourcing + Web design

41. Why?

43. How?

44. Divide and Conquer
Macro task
Micro task
iterative task
Crowds can solve micro tasks with little effort in a short time

45. Integrate micro tasks
Micro task
Macro task

46. To be continued... :)
Thanks