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Discover E-Learning

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Janette Toral
Janette Toral

"Discover E-Learning" presentation of Janette Toral at University of Santo Tomas 3CS-C seminar last September 19, 2011.

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Discover  E-­‐Learning   Jane1e  Toral   h1p://www.digitalfilipino.com  
E-­‐mail  Marke@ng   •  Type   •  Tools   –  Series   –  Regular  email  (bcc   –  Announcement  based   recipients)   –  Newsle1er   –  E-­‐mail  marke@ng  system   •  GetResponse   •  Premise   •  Aweber   –  Permission  given  or   •  Constant  Contact   implied   •  FlowTown   –  Iden@ty  disclosure   –  Unsubscribe  op@on  
E-­‐Mail  Marke@ng   •  DigitalFilipino.com  /  Jane1e  Toral  situa@on   –  In  2003,  contempla@ng  whether  a  new  e-­‐ commerce  book  will  make  sense  in  the  market   –  Test  the  market  by  offering  the  book  content  for   free  and  get  feedback.   –  Test  how  much  of  the  market  will  be  interested  in   purchasing  the  book.  
Results   •  Launched  June  2,  2003   •  Reached  1000  subscribers  in  one   month.  3000  by  year-­‐end  2003.   •  Conversion  rate  to  paying  buyers  was   3%   •  Content  revised  5x  prior  to  publishing.   •  Book  published  by  McGraw-­‐Hill   Educa@on  Asia   –  First  Filipino  author  published.   –  Released  May  2004  (sold  out)   •  Created  a  niche  database   –  Organized  DigitalFilipino  E-­‐Commerce   Forum  in  2004  (Cebu  and  Manila).   •  Won  CITEM  E-­‐Services  Best  e-­‐Learning   Product  Award  runner-­‐up  for  2004.  
h1p://bit.ly/jamflores   Educate  the  market,   show  poten@al.  
h1p://bit.ly/aiBANq  
h1p://lopezlink.ph  
h1p://digientrepreneur.com  
h1p://homebasedelite.com  
E-­‐Learning  can  click  if….   •  Time  and  resources  are  limited.   •  Unique  content.   •  Interac@ve  with  demonstra@ons   •  Friendly  speaker.   •  Exercises  needs  to  be  challenging  –  can’t  be   easily  cheated.   •  Keep  in  touch  with  students.  
h1p://slideshare.net/jane1etoral  

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Discover E-Learning

  • 1. Discover  E-­‐Learning   Jane1e  Toral   h1p://www.digitalfilipino.com  
  • 2. E-­‐mail  Marke@ng   •  Type   •  Tools   –  Series   –  Regular  email  (bcc   –  Announcement  based   recipients)   –  Newsle1er   –  E-­‐mail  marke@ng  system   •  GetResponse   •  Premise   •  Aweber   –  Permission  given  or   •  Constant  Contact   implied   •  FlowTown   –  Iden@ty  disclosure   –  Unsubscribe  op@on  
  • 3. E-­‐Mail  Marke@ng   •  DigitalFilipino.com  /  Jane1e  Toral  situa@on   –  In  2003,  contempla@ng  whether  a  new  e-­‐ commerce  book  will  make  sense  in  the  market   –  Test  the  market  by  offering  the  book  content  for   free  and  get  feedback.   –  Test  how  much  of  the  market  will  be  interested  in   purchasing  the  book.  
  • 4.
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  • 6. Results   •  Launched  June  2,  2003   •  Reached  1000  subscribers  in  one   month.  3000  by  year-­‐end  2003.   •  Conversion  rate  to  paying  buyers  was   3%   •  Content  revised  5x  prior  to  publishing.   •  Book  published  by  McGraw-­‐Hill   Educa@on  Asia   –  First  Filipino  author  published.   –  Released  May  2004  (sold  out)   •  Created  a  niche  database   –  Organized  DigitalFilipino  E-­‐Commerce   Forum  in  2004  (Cebu  and  Manila).   •  Won  CITEM  E-­‐Services  Best  e-­‐Learning   Product  Award  runner-­‐up  for  2004.  
  • 7. h1p://bit.ly/jamflores   Educate  the  market,   show  poten@al.  
  • 8.
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  • 21. E-­‐Learning  can  click  if….   •  Time  and  resources  are  limited.   •  Unique  content.   •  Interac@ve  with  demonstra@ons   •  Friendly  speaker.   •  Exercises  needs  to  be  challenging  –  can’t  be   easily  cheated.   •  Keep  in  touch  with  students.