Ways to use Twitter more effectively to grow your small business. Entrepreneurs need to follow these 5 keys to getting better results from their social media marketing on Twitter.

2.  Help you drive traffic
 Increase awareness
 Connect with your audience
 Display your expertise

3.  Spend your 140 characters wisely!
 Understand the needs and problems of your
audience.
 Focus on the interests of your followers.
 Write from the perspective of the reader.

4.  Ask questions in your tweets for more
interaction
 Use numbers. For example, 5 Ways to
Improve Your Tweeting!
 Include calls to action like “click here” or
“register now” or “download this”.

5.  It’s a mistake to only posts links to your
products.
 Instead provide:
› Information
› Entertainment
› Insight
 Most of your tweets should provide value
and only a small percentage should be about
your business.

6.  Scatter relevant tidbits about yourself into your
tweets.
 Connect with others and show interest in them.
 Twitter is social media so don’t leave out the
socializing:
› Retweet others
› Respond to questions
› Be conversational

7.  Tease slightly in your tweets by not giving all
the information.
 Remember your goal is often to get a click
on a link so make that necessary for the
complete story.
 Motivate your readers to want more from
you.

8.  Use technology that helps you know when
your tweets are responded to or retweeted.
 Staying engaged will strengthen your
relationships and your results.

9. You’ll be interested in the free
video series available here !
Brought to you by
Janet Slack
and Solopreneur.Biz.