A case Study on Toyota company done during the Marketing Management Internship at IIM-L under the guidance of prof. Sammer Mathur.

2. HISTORY OF TOYOTA
1. Founded by Kiirchiro Toyoda.
2. Launched the first SA model in 1947.

3. VISION
Seeks stable growth to the environment of
Stalk holders , local communities
and global economy that it serves.
MISSION
Wishes to Contribute to the growth of
he economy through automotive manufacturing

4. TOYOTA’S PRESENCE WORLD WIDE

5. PRODUCTS
1. People who give importance to functionality
THE TUNDRA
2. People who wish to portray a classy life and gives importance to
luxury, status and community
THE LEXUS
3. People who want to save on gas pumps and prioritizes
family, safety and quality
THE PRIUS and all SEDANS
4. TRUCKS, VANS, SUV’S are being manufactured too.

6. BRAND POSITIONING OF TOYOTA

7. MARKET SEGMENTATION OF TOYOTA
“RIGHT CAR
AT
RIGHT PLACE”

8. SWOT ANALYSIS OF TOYOTA MARKET
• Brand image
• production system
• Research and
development activities
As of now, It is that the post
retirement benefits of the
long term employees
have not been met.

9. • Increasing demand
for hybrid electric
vehicles
• Need and craze for
new models
• Heavy competition in the
Automotive market.
• Economic slow down

10. REASONS FOR THEIR SUCCESS
• Reliability
• Repair ability
• Customization
• Maintenance

12. •Differentiation
•Innovation and
improvement
•Co branding
•Product mix
•Product line stretching

14. HOW DID THEY MAKE IT TO THE MARKET?

18. Well it is attributed to
1. Quality
2.Mass customization
3.Modernization and innovation
4.Line filling and
5.Reliability

19. Has Toyota done the right
thing by manufacturing a car
brand for everyone?

20. •It always targets high market growth
and shares.
•Sales and profit are always
soaring high.
•It’s got good production techniques.

21. DISCLAIMER
The above Case Study is presented in the Marketing Management Internship
under the guidance of Prof. SAMEER MATHUR, IIM Lucknow.