1. Mirjam Oosterhuis
Jana Wilmerding

2.  SWOT Analysis
 Strategic new vision
 New logo and brand name
 New mission statement
 New product
 Advertisement
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3.  Weaknesses:
 Too many products
 Old-fashioned selling strategy
 Poor quality products
 Poor management
 Poor brand name
 Threats:
 Shift towards retail stores
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4.  Strenghts:
 Experience
 One of the worlds largest companies in direct
sales
 Operates in many continents / sectors
 Opportunities:
 Growing anti-aging products market
 Growing teen and pre-teen market
 Internet sales
 Retail stores
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5. Global sales cosmetics, fragrances and
toiletries $140 billion
Department
stores, supermarkets
and other retail
outlets 93%
Direct sales
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6. Hazel´s percentage of company sales by
key sectors
Sun care
Skin care
Fragrances
Men´s grooming
products
Colour cosmetics
Hair care
Deodorants
Bath and shower
products 6

7. Hazel´s net sales by geographical region
Asia Pacific
Europe
North America
South America
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8.  Newlogo / brand
name
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9.  Bellezza´smission is to make people feel
confident and beautiful by providing them
with high quality cosmetics.
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10.  Opportunity:teen and pre-teen market
 Growing and promising market
 Shower gel
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11.  For hair and body
 Works as a
fragrance
 Works as a make-
up remover
 Nurtures the skin
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13. Thank you for your attention
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