Artist Profile of Ariya.

1. Artist Profile – Star Persona

2. We have chosen the name Ariya as it is in line with the image we want to
portray of a superior and powerful female artist. The name is associated with
the Greek Goddess of Purity, Love and Lust which is shown through her debut
single of ‘In My Head’. The name Ariya is a unique name which is beneficial for
the upcoming artists star persona because it is easily recognizable and
memorable. It also intrigues people encouraging them to find out more about
her. The name also portrays her in an interesting way because it connotes that
she is different from other female R&B artists.
Name:
SHE STANDS OUT
Arbana

3. Music:
Ariya produces and focuses on is R&B as well as Pop music as they are the
two largest musical markets. This is beneficial for our artists music as it is easily
accessible through different media platforms such as YouTube, Spotify and
Souncloud where these types of music are stereotypically found. This will
enhance her image as we want to portray her as being young and up to date as
well as connecting to her audience. Her music will also discuss things such as
love, relationships and heartbreak as this relates to her primary audience of
teenage girls who may be experiencing these issues. In addition, she will also
make upbeat and energetic music with fast tempo to show her range of style.
CREATING A RELATIONSHIP
Arbana

4. Age:
Ariyas is 20 years of age which we believe would appeal to our primary target
audience of 15-21 year old girls. Her age will also be appealing to our
secondary audience of teenage boys who will find her attractive. The age is
important because of the content that Ariya’s music focuses on as the audience
will be able relate and connect to it, creating a relationship with her audience.
The primary audience of young females will appeal to her songs as they may
be experiencing love and relationships for the first time.
CONNECTING WITH THE AUDIENCE
Love Relationship Heartbreak
Mo

5. Image & Style:
The image we would like to portray of Ariya is a development for female artists
within the R&B genre. We would like to show her as empowering and a role
model for the target audience for young females. In the R&B genre female
artists are shown to be provocative whereas Ariya will be portrayed as superior
but still sexy. This is related to her style where she has quite an urban style in
order to fit the R&B genre. However, she is also fashionable and sexy which
appeals to our primary and secondary audience.
STYLE:
FashionableUrban Sexy
Arbana

6. Relatable Artist:
Ariya is quite similar to the R&B and Hip Hop artist Kehlani. I believe that they
are quite similar and she is someone that we have used as inspiration when
creating Ariya’s star persona because of her style which is unique. Kehlani has
an interesting style as it is quite urban that relates to her music genre but is also
fashionable as she connects with her audience of teenagers. She is an artists
that also develops the R&B genre, something we want Ariya to do, because she
is not portrayed in a sexual or provocative way but is still seen as sexy and is
very popular.
Kehlani
Arbana