A New Approach to Defining BI Requirements
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PASS Business Analytics 2015 - Most organizations lack an approach that lets them specify their requirements for BI or for analytics more broadly. Their ability to find opportunities for, and successfully use, more advanced analytics is limited. In this session, James Taylor will introduce decision modeling with DMN, a new standards-based approach to modeling decisions. He will introduce the core concepts of the approach and show how it can be used to drive more effective requirements for BI, dashboard and analytic projects. Attendees will learn how to begin with the decision in mind, defining their BI requirements in terms of the decision-making they need to improve.
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A New Approach to Defining BI Requirements
- 1. A New Approach to Defining BI Requirements April 20 - 22, 2015 | Santa Clara, CA James Taylor CEO Decision Management Solutions
- 2. Your Presenter– James Taylor • CEO of Decision Management Solutions • We work with clients to improve their business by applying analytic technology to automate & improve decisions • I have spent the last 12 years championing Decision Management and developing Decision Management Systems
- 4. DataData. InsightData. Insight. Action Raw Material ? Analytics
- 6. Business Needs For Analytics • Reporting • Monitoring • Deciding
- 7. The Focus Shifts to Decision-Making
- 9. DecisionDecision. InsightDecision. Insight. Data Begin with the decision in mind Decisions First Requirements
- 10. Decisions
- 11. Decisions Are Made Because A business cannot progress any further unless they are made A particular event has occurred and must be handled A person must choose between a number of options
- 12. Different Kinds of Decisions Strategic Decisions Tactical Decisions Operational Decisions
- 13. Two Approaches To Decision-Making Decision Support Systems • Support implicit decisions • Knowledge workers and managers Decision Management Systems • Automation of explicit decisions • Operational systems and front-line staff
- 14. Today: Insight Without Impact Beautiful visualizations Powerful predictions Gut decision-making Dumb enterprise applications
- 15. Today: Requirements Telephone • Decision Makers ask for data or analysis • But the analysis does not help them make the decision • So they ask for more data or different analysis • But that doesn’t help either so they ask for yet another view • And when that doesn’t help they stop using BI and do something in Excel • …
- 16. Effective BI Requirements Clearly specify decision- making needs Engage the business, IT and BI teams Enable BI results to be deployed
- 18. Decision Modeling and Notation (DMN) • “… provide a common notation that is readily understandable by all business users... DMN creates a standardized bridge for the gap between the business decision design and decision implementation.” • Use Cases • Modeling Human Decision-making • Modeling Requirements for automated Decision-making • Implementing automated Decision-making • OMG Specification – a peer to BPMN • Decision Management Solutions, Escape Velocity, FICO, KUL, KPI, IBM, Model Systems, Oracle, TIBCO, Visumpoint • Approved. Finalization expected Q1 2015
- 20. Decision Modeling Approach • Find Decision • Describe Decision • What is required to make this decision? • Identify Information Requirements • Identify Knowledge Requirements • Identify Decision Requirements
- 21. Finding Decisions Ask “Then what?” Identify Actions Business Processes Identify Actions Business Processes Ask “Why?” • Knowing what a business user will do with information points at decision • Potential options available for a choice identify possible decisions • Places where the branching to one path or another is significant • Analytics are often powerful when used to differentiate treatment
- 22. Define Decisions • Describe decisions with • A question • Possible answers Q: Which marketing offer should be presented to this customer during this interaction? A: Any current, available marketing office in the database
- 23. KPIs impacted by decision Customer Churn Customer Service Calls Service Availability … … What is the best up sell/cross-sell for this customer? * * What is the price of this service? * * Can this customer buy this service? * * What retention offer should we make this customer? * … Map Decisions To KPIs
- 24. Map Decisions To Organizations Own • Who specifies how the decision should be made? • They care about the approach Make • Who must make these decisions day to day? • They care about execution Impacted by • Who is impacted e.g. because their KPIs are impacted? • They care about results
- 25. Put Decisions In Context • Business Processes • Business Events • Existing Systems • Which business processes need decisions made? • When will decisions be required and in what context? • How will you have to deploy decision making?
- 26. Decisions Require Information What Information is needed? • Transaction Data • Case Data • Reference Data
- 27. Decisions Involve Lots of Knowledge
- 28. Decisions Require Knowledge How to make this decision • What tells me what I must do? • What tells me what I should do? • What tells me what I can do? • What tells me what I will probably do? • What would help me do it better?
- 29. Decisions Require Decisions • Describe Decisions by modeling the other decisions that must be made first
- 30. Decision Modeling Approach • Find Decision • Describe Decision • What is required to make this decision? • Identify Information Requirements • Identify Knowledge Requirements • Identify Decision Requirements
- 31. Decision Requirements • Is that information available or must it be determined by making another decision? Where does the decision get information? • Can someone make part of the decision and then stop? If so, where? Is the decision “atomic”? • When someone describes the decision what steps do they describe? How does someone make the decision? • Some decisions are made differently, or not made at all, if specific circumstances are true Do circumstances change the decision making?
- 32. A Decision Requirements Diagram Input data Top Level Decision Knowledge Sources Specificity Gaps Additional Requirements Additional Precision
- 33. A Complete Decision Definition • Definition • Question and Allowed Answers • Purpose and Value – KPIs impacted • Processes, Events, Systems • Organizations • Decomposition • Decisions • Input Data • Knowledge Sources
- 35. Describe Decisions Information • What is needed? • Where does it come from? Knowledge • How to make it • How to improve it Precision • Exactly how? • Specificity without technical details Context • Application • Organization • Business Goals
- 36. Business Requirements For BI • Decision Modeling focuses on business needs first • Decision Models identify information, knowledge needs • Combined with user interface design they result in a decision-centric result User Interface Design Knowledge Architecture Implementation Decision Model Information Architecture
- 37. Find The Analytics That Work Ask If Only… • If only we knew if this customer is unhappy • If only we knew if this piece of equipment was going to fail soon • If only we knew where we were most likely to get a delivery this afternoon • If only we knew if this provider was ripping us off • …
- 38. If Only We Knew What They’d Accept
- 39. If We Only Knew Who Was Loyal
- 40. Link Analytics Explicitly To Action Identify decision to be improved Uses a non-technical notation Model can be built by business analytics
- 41. Manage Business Performance Decision Models link Business Performance to Execution Improve Cross-Sell
- 42. What Information Gives Us The Insight? Data Warehouse What information don’t we store? What information can’t we integrate? What information must now be analyzed?
- 43. An Advanced Analytic Methodology CRISP-DM
- 44. Business Case and Monitoring Analytic Decisions KPIs Processes and Systems Organizations Monitoring
- 45. A New Approach To BI Requirements Decision Models clarify business needs for BI Decision Models engage the business, IT and BI How the result will be deployed and used is clear
- 46. Q & A
- 47. Takeaways
- 48. Effective BI Requirements Clearly specify decision-making needs Engage the business, IT and BI teams Enable BI results to be deployed
- 49. Decision Modeling Decision Models clarify business needs for BI Decision Models engage the business, IT and BI How the result will be deployed and used is clear
- 50. for attending this session and the PASS Business Analytics Conference 2015 Thank You James Taylor, CEO james@decisionmanagementsolutions.com