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@jamet123 #decisionmgt © 2016 Decision Management Solutions
James Taylor
CEOThe Role of Decision Models in
Analytic Excell...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 2
James Taylor
Decision Management Solutions
▶ We work with cl...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 3
Agenda
▶ Framing Analytic Requirements
▶ Operationalizing An...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 4
Magical Thinking About Analytics
A Miracle
Occurs
@jamet123 #decisionmgt © 2016 Decision Management Solutions 5
A Focus Only On Building Analytic Models
Results In A Danger...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 6
Decision Modeling Closes The Gap
Frame The Problem Build The...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 7
Decision Modeling:
Framing Analytic Problems
@jamet123 #decisionmgt © 2016 Decision Management Solutions 8
Challenges Framing Analytics Problems
Too many
iterations
Bu...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 9
Specific Analytic
Decision
Analytic Models
Overall decision ...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 10
Case: Framing The Problem Correctly
▶ Life insurance provid...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 11
Decision Modeling:
Operationalizing Analytic Solutions
@jamet123 #decisionmgt © 2016 Decision Management Solutions 12
Challenges Deploying Analytics
Analytic results are
priorit...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 13
Decision Models Ensure Analytic
Deployment
Tie the analytic...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 14
Case: Decision Models Improve Manual
Deployment
▶ Healthcar...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 15
Decision Modeling:
Orchestrating Operational Analytics
@jamet123 #decisionmgt © 2016 Decision Management Solutions 16
Decision Models Show The Balance
Between Analytics and Busi...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 17
External Data
Big Data
Business
Rules
Continuous
Improvemen...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 18
Case: Decision Models Improve Quality In
Manufacturing
▶ Ma...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 19
Decision Modeling:
Tracking Decision Performance
@jamet123 #decisionmgt © 2016 Decision Management Solutions 20
Decision Models Show How To Analyze
Analytic Effectiveness
...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 21
Decision Models Reveal Tracking Needs
Data Changes
Direct
O...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 22
Wrap Up
@jamet123 #decisionmgt © 2016 Decision Management Solutions 23
Decision
Don’t Leave Analytic Projects In The Dark
▶ Model ...
@jamet123 #decisionmgt © 2016 Decision Management Solutions 24
Next Steps / Q&A
▶ Any Questions?
▶ Contact Me
▶ james@deci...
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The role of decision models in analytic excellence

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Organizations are increasingly investing in data analytics to improve decision-making. Dashboards, self-service BI, data mining, predictive analytics, machine learning and cognitive technologies are being evaluated, deployed and used as organizations push to adopt data-driven decision-making. Effectively using these analytic technologies requires a disciplined focus on better decisions. Some organizations are using decision modeling, and the DMN standard, to achieve analytic excellence.

Published in: Data & Analytics
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The role of decision models in analytic excellence

  1. 1. @jamet123 #decisionmgt © 2016 Decision Management Solutions James Taylor CEOThe Role of Decision Models in Analytic Excellence
  2. 2. @jamet123 #decisionmgt © 2016 Decision Management Solutions 2 James Taylor Decision Management Solutions ▶ We work with clients to improve their business by applying business rules & analytic technology to automate & improve decisions. ▶ I have spent the last 14 years focused on the development of analytic applications using Decision Management ▶ Original DMN submitter ▶ Using decision modeling since 2011 ▶ Dozens of decision modeling projects and nearly 1,000 trained
  3. 3. @jamet123 #decisionmgt © 2016 Decision Management Solutions 3 Agenda ▶ Framing Analytic Requirements ▶ Operationalizing Analytics ▶ Orchestrating Operational Analytics ▶ Tracking Decision Performance
  4. 4. @jamet123 #decisionmgt © 2016 Decision Management Solutions 4 Magical Thinking About Analytics A Miracle Occurs
  5. 5. @jamet123 #decisionmgt © 2016 Decision Management Solutions 5 A Focus Only On Building Analytic Models Results In A Dangerous Gap
  6. 6. @jamet123 #decisionmgt © 2016 Decision Management Solutions 6 Decision Modeling Closes The Gap Frame The Problem Build The Model Operationalize The Solution
  7. 7. @jamet123 #decisionmgt © 2016 Decision Management Solutions 7 Decision Modeling: Framing Analytic Problems
  8. 8. @jamet123 #decisionmgt © 2016 Decision Management Solutions 8 Challenges Framing Analytics Problems Too many iterations Business Poor collaboration with business and IT partners Business value not the focus Too many distractions
  9. 9. @jamet123 #decisionmgt © 2016 Decision Management Solutions 9 Specific Analytic Decision Analytic Models Overall decision to be improved Decision Modeling Frames Analytic Requirements Regulations and Policies Data
  10. 10. @jamet123 #decisionmgt © 2016 Decision Management Solutions 10 Case: Framing The Problem Correctly ▶ Life insurance provider ▶ Decision model of life underwriting decision ▶ Identified that a planned medical risk prediction would not be usable ▶ Project was redirected ▶ No wasted effort
  11. 11. @jamet123 #decisionmgt © 2016 Decision Management Solutions 11 Decision Modeling: Operationalizing Analytic Solutions
  12. 12. @jamet123 #decisionmgt © 2016 Decision Management Solutions 12 Challenges Deploying Analytics Analytic results are prioritized, not business resultsIneffective deployment leaves analytics on the shelf Timeliness and sustainability are not considered
  13. 13. @jamet123 #decisionmgt © 2016 Decision Management Solutions 13 Decision Models Ensure Analytic Deployment Tie the analytic to the decision and to business results Show how the analytic impacts a business decision Use the decision context to frame deployment and sustainability needs
  14. 14. @jamet123 #decisionmgt © 2016 Decision Management Solutions 14 Case: Decision Models Improve Manual Deployment ▶ Healthcare insurance provider ▶ Developed a decision model for healthcare claims adjudication ▶ The model showed where and how to use a fraud analytic ▶ Increased usage ▶ Improved results
  15. 15. @jamet123 #decisionmgt © 2016 Decision Management Solutions 15 Decision Modeling: Orchestrating Operational Analytics
  16. 16. @jamet123 #decisionmgt © 2016 Decision Management Solutions 16 Decision Models Show The Balance Between Analytics and Business Rules Business Rules Analytics
  17. 17. @jamet123 #decisionmgt © 2016 Decision Management Solutions 17 External Data Big Data Business Rules Continuous Improvement ▶ Customers use multiple channels ▶ A common service suggests actions ▶ Using business rules and predictive analytics in combination ▶ These are continuously improved ▶ And managed by a decision model ▶ That contains channel-specific decisions that reuse common ones ▶ Automated with business rules and analytics Predictive Analytics Case: Decision Models Operationalize Next Best Action
  18. 18. @jamet123 #decisionmgt © 2016 Decision Management Solutions 18 Case: Decision Models Improve Quality In Manufacturing ▶ Manufacturing company ▶ Identified predictions of quality risk ▶ Could change task assignments ▶ Developed decision models around product quality ▶ Found opportunity to analytically focus daily activities of quality team
  19. 19. @jamet123 #decisionmgt © 2016 Decision Management Solutions 19 Decision Modeling: Tracking Decision Performance
  20. 20. @jamet123 #decisionmgt © 2016 Decision Management Solutions 20 Decision Models Show How To Analyze Analytic Effectiveness Decision Made Supporting Decisions Scores Business Results
  21. 21. @jamet123 #decisionmgt © 2016 Decision Management Solutions 21 Decision Models Reveal Tracking Needs Data Changes Direct Outcomes Indirect Outcomes Business Results
  22. 22. @jamet123 #decisionmgt © 2016 Decision Management Solutions 22 Wrap Up
  23. 23. @jamet123 #decisionmgt © 2016 Decision Management Solutions 23 Decision Don’t Leave Analytic Projects In The Dark ▶ Model Decisions ▶ Frame Analytic Requirements ▶ Operationalize Analytics ▶ Orchestrate Analytic Components ▶ Track Analytic Results
  24. 24. @jamet123 #decisionmgt © 2016 Decision Management Solutions 24 Next Steps / Q&A ▶ Any Questions? ▶ Contact Me ▶ james@decisonmanagementsolutions.com @jamet123 ▶ Free Papers ▶ bit.ly/IIAClarity ▶ More Information ▶ www.decisionmanagementsolutions.com ▶ Book ▶ Free chapter: bit.ly/RWDMFree ▶ www.mkpress.com/DMN/

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