Webinar for Optimizely as part of the Experimentation Insights Tour. How to come up with better experiment ideas and creative ways to increase test velocity. 'Win rate' and 'velocity' are two of the most important key metrics in managing an enterprise conversion rate optimisation programme. Learn how to win faster and more often. Recording available here: https://optimizely.wistia.com/medias/s7s7dodsi0

1. Ideation: Test Ideas & QA Steps for
Maximising Your Win Rate
Presenters:
James Spittal, CEO & Founder – Web Marketing ROI
Holly Joshi, Sr. Customer Success Manager - Optimizely

2. Housekeeping
•We are recording
•Please ask questions during the presentation
•Slides & Presentation will be available after the webinar
is complete
•We will answer questions at the end of the webinar
•If we get cut off, we’ll dial back in!

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4. Today’s Speakers
James Spittal
CEO & Founder
Web Marketing ROI
Holly Joshi
Sr. Customer Success Manager
Optimizely

5. Questions?
Please submit your questions via the text box on
your screen.

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8. Agenda
• Getting more lift out of your experimentation
• How to improve your win rate
• How you should approach CRO
• How to get better test ideas
• Q&A

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44. Thank you