During this age of the customer, businesses cannot thrive with ‘one size fits all’ communications. As a result, the data analytics industry has seen a growth of 350% since 2012 (PwC); which reinforces the importance of harnessing and leveraging the data generated by your customers to provide personalized messages. Tracy Bradley, Director of Client Success at SPLICE, discusses ways the SPLICE Dialog ControllerTM can help you better understand and leverage your customer data.

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Welcome to the Webinar
✓ Webinar will be 30 Minutes
✓ Save your Questions! Q&A at
End of Session
✓ Recording & Slides provided
within 7 days – feel free to share
throughout your organization!
CHELSEA KAEFER
Client Marketing Specialist
SPLICE Software Inc

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Introductions
SPLICE Software provides the
world’s best automated voice
notifications that are built to drive
custom experience and RESULTS.
Tracy has been helping SPLICE
clients maximize their data for
insights since 2012!
TRACY BRADLEY
Director of Client Success
SPLICE Software Inc

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Agenda
▪ Overview of Preferences
✓ Why do we collect?
✓ How should we use?
▪ SPLICE Dialog ControllerTM Overview
▪ Learnings from the Dialog ControllerTM
✓ Amalgamated Data Charts
✓ Individual .CSV Exports
▪ Questions

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Why We Collect Preferences
✓ We want to be able to communicate with as many as our
prospects and customers as possible.
✓ Customers respond better when receiving messages in
their channel of preference.
✓ Implied data is messy and unwieldy.
Once we have a preference from a customer, we need
to ensure that we are using it responsibly!

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SPLICE Dialog ControllerTM

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Q & A

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Thank You!
To learn more about SPLICE,
go to www.SPLICEsoftware.com
Tracy Bradley
Director of Client Success
(403) 648 – 9229
tracy@splicesoftware.com